Expedia Group
Base pay range
$197,000.00/yr - $275,500.00/yr
Why Join Us? Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and you know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Director, Segment Marketing (CRM) We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. As Director, Segment Marketing, you will be responsible for driving key business KPIs through strategic CRM marketing across email, push notifications, in‑product placements, and landing pages.
In This Role, You Will
Lead strategic planning, business casing, and optimal delivery of global CRM campaigns across Expedia, Hotels.com, and VRBO brands
Drive performance across key objectives including transactions, member retention, app downloads, sign‑ups, product attach, and credit card applications
Identify and evaluate new program opportunities using traveler behavior, market trends, and data insights
Collaborate with MarTech and Data Science teams to develop machine learning models that deliver personalized content
Manage and mentor a team of 5–6 CRM experts, including people managers
Provide thought leadership and subject matter expertise to TEaL and broader segment marketing teams, including SVP‑level stakeholders
Partner with Analytics and Data Science to uncover actionable insights and develop innovative campaigns that support Active Traveler goals
Represent TEaL in cross‑functional initiatives, advising on loyalty program communications and offer strategies across current and future capabilities
Experience And Qualifications
Bachelor’s degree in Marketing, Business, Economics, or related field—or equivalent professional experience
10+ years of CRM experience, ideally in e‑commerce or online marketing
Proven ability to collaborate across Marketing, Analytics, MarTech, Creative, and Finance teams
Strong leadership skills with experience managing and growing direct reports
Detail‑oriented with a track record of managing complex, time‑sensitive projects
Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud, or similar tools is a plus
The total cash range for this position in Austin is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify.
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Why Join Us? Expedia Group brands power global travel for everyone, everywhere. We design cutting‑edge tech to make travel smoother and more memorable, and we create groundbreaking solutions for our partners. Our diverse, vibrant, and welcoming community is essential in driving our success. To shape the future of travel, people must come first. Guided by our Values and Leadership Agreements, we foster an open culture where everyone belongs, differences are celebrated and you know that when one of us wins, we all win. We provide a full benefits package, including exciting travel perks, generous time‑off, parental leave, a flexible work model (with some pretty cool offices), and career development resources, all to fuel our employees' passion for travel and ensure a rewarding career journey. We’re building a more open world. Join us.
Director, Segment Marketing (CRM) We create and deliver an aligned, dedicated marketing strategy to fuel each Expedia Group brand's success. As Director, Segment Marketing, you will be responsible for driving key business KPIs through strategic CRM marketing across email, push notifications, in‑product placements, and landing pages.
In This Role, You Will
Lead strategic planning, business casing, and optimal delivery of global CRM campaigns across Expedia, Hotels.com, and VRBO brands
Drive performance across key objectives including transactions, member retention, app downloads, sign‑ups, product attach, and credit card applications
Identify and evaluate new program opportunities using traveler behavior, market trends, and data insights
Collaborate with MarTech and Data Science teams to develop machine learning models that deliver personalized content
Manage and mentor a team of 5–6 CRM experts, including people managers
Provide thought leadership and subject matter expertise to TEaL and broader segment marketing teams, including SVP‑level stakeholders
Partner with Analytics and Data Science to uncover actionable insights and develop innovative campaigns that support Active Traveler goals
Represent TEaL in cross‑functional initiatives, advising on loyalty program communications and offer strategies across current and future capabilities
Experience And Qualifications
Bachelor’s degree in Marketing, Business, Economics, or related field—or equivalent professional experience
10+ years of CRM experience, ideally in e‑commerce or online marketing
Proven ability to collaborate across Marketing, Analytics, MarTech, Creative, and Finance teams
Strong leadership skills with experience managing and growing direct reports
Detail‑oriented with a track record of managing complex, time‑sensitive projects
Proficient in MS Office; experience with Jira, Tableau, Salesforce Marketing Cloud, or similar tools is a plus
The total cash range for this position in Austin is $197,000.00 to $275,500.00. Employees in this role have the potential to increase their pay up to $315,000.00, which is the top of the range, based on ongoing, demonstrated, and sustained performance in the role.
Starting pay for this role will vary based on multiple factors, including location, available budget, and an individual’s knowledge, skills, and experience. Pay ranges may be modified in the future.
Expedia Group is proud to offer a wide range of benefits to support employees and their families, including medical/dental/vision, paid time off, and an Employee Assistance Program. To fuel each employee’s passion for travel, we offer a wellness & travel reimbursement, travel discounts, and an International Airlines Travel Agent (IATAN) membership. View our full list of benefits.
Accommodation requests: If you need assistance with any part of the application or recruiting process due to a disability, or other physical or mental health conditions, please reach out to our Recruiting Accommodations Team through the Accommodation Request.
Expedia is committed to creating an inclusive work environment with a diverse workforce. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. This employer participates in E‑Verify.
#J-18808-Ljbffr