Stryker
Senior Manager, Upstream Marketing (Hybrid)
Senior Manager, Upstream Marketing will compile and evaluate research on customer needs in the market or segment and translate those needs into specifications for future generation products. The role involves discovering and generating customer and market data that can be cultivated into insights to support future portfolio decisions. Responsibilities include product life cycle management and maintaining the strength of the portfolio, working closely with R&D and other cross‑functional team members to define and deliver new products.
Hybrid position: expected to be on site at our Portage office 3-4x per week.
What you will do:
Advise on the organisation's major competitors
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity, penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyse unmet needs to identify product and service opportunities and summarize qualitative and quantitative studies to draw actionable conclusions for the business
Translate customer input into unmet needs and evaluate key assumptions and variables that factor into the conclusions of market research
Identify market trends and proactively adjust strategy based on the healthcare environment
Raise coworkers' awareness of industry standards, practices, and guidelines
Manage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross‑departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long‑term portfolio strategy to key stakeholders to gain organisational alignment
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost‑benefit analysis papers to support clinical claims strategy
Minimum Qualifications (Required)
Bachelor’s degree required
10+ years of work experience required
Medical device or marketing experience required
Preferred Qualifications (Strongly desired)
MBA preferred
2+ years of people management experience preferred
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalised healthcare support, wellbeing programme and tobacco cessation programme. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short‑term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Employees and new hires in sales and field roles that require access to customer accounts may be required to obtain various vaccinations as an essential function of their role.
Location: Battle Creek, MI – Salary range: $139,440.00 – $183,015.00 (posted 5 days ago)
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Hybrid position: expected to be on site at our Portage office 3-4x per week.
What you will do:
Advise on the organisation's major competitors
Anticipate and understand the different types of competition that will be faced in the future
Monitor market activity, penetration and competitive wins or losses
Identify new customer groups and tailor marketing strategies to meet both current and prospective customer needs
Build relationships with key opinion leaders and establish relationships with new thought leaders
Analyse unmet needs to identify product and service opportunities and summarize qualitative and quantitative studies to draw actionable conclusions for the business
Translate customer input into unmet needs and evaluate key assumptions and variables that factor into the conclusions of market research
Identify market trends and proactively adjust strategy based on the healthcare environment
Raise coworkers' awareness of industry standards, practices, and guidelines
Manage others to lead the new product development process (NPDP) from start to finish, engaging key internal stakeholders along the way
Collaborate cross‑departmentally to participate in the NPDP process
Lead the execution strategy for the defined portfolio
Communicate long‑term portfolio strategy to key stakeholders to gain organisational alignment
Partner with R&D to anticipate future needs and the strategic assets needed to compete
Partner with Clinical Affairs to generate clinical trials, research grants, and cost‑benefit analysis papers to support clinical claims strategy
Minimum Qualifications (Required)
Bachelor’s degree required
10+ years of work experience required
Medical device or marketing experience required
Preferred Qualifications (Strongly desired)
MBA preferred
2+ years of people management experience preferred
Health benefits include: Medical and prescription drug insurance, dental insurance, vision insurance, critical illness insurance, accident insurance, hospital indemnity insurance, personalised healthcare support, wellbeing programme and tobacco cessation programme. Financial benefits include: Health Savings Account (HSA), Flexible Spending Accounts (FSAs), 401(k) plan, Employee Stock Purchase Plan (ESPP), basic life and AD&D insurance, and short‑term disability insurance. Stryker offers innovative products and services in MedSurg, Neurotechnology, Orthopaedics and Spine that help improve patient and healthcare outcomes. Employees and new hires in sales and field roles that require access to customer accounts may be required to obtain various vaccinations as an essential function of their role.
Location: Battle Creek, MI – Salary range: $139,440.00 – $183,015.00 (posted 5 days ago)
#J-18808-Ljbffr