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Jobs via Dice

User Experience Writer/Specialist

Jobs via Dice, Minneapolis, Minnesota, United States, 55400

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User Experience Writer/Specialist

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Digital Experience Specialist

6‑month contract to hire

Hybrid role: 3 days onsite, two days remote

Mid‑level position with opportunity to convert to full time employment and professional growth.

We are seeking a Digital Experience Specialist to optimize the user experience of member and employer digital portals through data‑driven content strategy, UX best practices, and strong technical execution. This role blends UX writing, content design, and user research to transform complex information into intuitive, accessible digital experiences that measurably improve engagement, task completion, and satisfaction. This position partners closely with product, brand, analytics, compliance, and technology teams to ensure content is accurate, compliant, and user‑first.

Key Responsibilities Content Strategy & User-Centered Design

Conduct content audits and user journey mapping to identify gaps, redundancies, and optimization opportunities

Analyze user behavior data (heatmaps, click paths, session recordings) to inform content structure, placement, and format

Apply information architecture principles to improve findability and align content to user mental models

Design clear content hierarchies that prioritize user tasks and reduce cognitive load

Help define when content should live within internal portals versus external or vendor sites

Technical Content Optimization

Apply UX writing best practices including progressive disclosure, microcopy, contextual help, and clear calls to action

Ensure content is mobile‑responsive, performant, and compliant with WCAG 2.1 AA accessibility standards

Apply SEO fundamentals to improve discoverability within portal environments

User Research & Testing

Independently configure and run usability testing (e.g., UserTesting), analyze results, and present insights to stakeholders

Translate qualitative and quantitative research into actionable content improvements

Run A/B tests on content variations such as headlines, CTAs, and layouts

Monitor analytics dashboards (Google Analytics, Hotjar, etc.) and make data‑backed optimization recommendations

Content Development & Governance

Review, edit, and maintain digital content that balances compliance requirements with user needs

Translate complex information into plain language, scannable layouts, and visual hierarchies

Create low‑fidelity content prototypes prior to copy development

Build scalable content templates and contribute to content design systems

Perform content QA in development environments, including validation of dynamic and audience‑specific content

Manage annual content reviews, inventories, style guides, and version control

Cross‑Functional Collaboration

Partner with developers to ensure content and design work together seamlessly

Collaborate with product managers and subject matter experts to align content with user needs and business goals

Work with compliance and legal partners while advocating for user‑first language

Support marketing and analytics teams with content that drives engagement and measurable outcomes

Requirements

2‑5 years of experience in UX writing, content design, or digital content strategy for customer‑facing portals or applications

Portfolio demonstrating strong UX writing methodology and problem‑solving across unfamiliar domains

Deep understanding of UX/CX principles including information architecture, user flows, and progressive disclosure

Experience using web analytics tools to inform content decisions

Hands‑on experience working in a CMS environment (e.g., Sitecore, WordPress)

Strong knowledge of accessibility standards (WCAG 2.1 AA) and inclusive design

Excellent writing, editing, and visual communication skills focused on clarity and usability

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