Matlen Silver
Senior Marketing Analyst
Location: Atlanta, GA
Salary: $50,000.00 - $70,000.00
Posted: 3 days ago
Overview We are seeking a Senior Marketing Analyst with expertise in marketing technology strategic enablement to drive the successful adoption of marketing technologies by ensuring the alignment of tool selection, implementation, and organizational readiness with overarching business needs.
Responsibilities
Assist with the diagnosis and definition of business problems through research and marketer stakeholder sessions.
Analyze current MarTech stack and campaign processes to identify gaps and opportunities.
Support implementation strategy development and its execution for new technology and workflows.
Contribute to technology and process solution design grounded in business goals and success measures.
Apply change management tactics such as documenting change impact assessments, assisting with risk identification and mitigation plans, and supporting the communication plan.
Qualifications
Analytical skills: ability to analyze business problems, campaign processes, and marketing technologies.
Technology fluency: experience with technologies across the core focus areas: Content, Customer Data and Journey Orchestration, and Workflow; relevant experience with AEP and Adobe RTCDP, Adobe Journey Optimizer, Adobe Workfront, Adobe Creative Cloud and Firefly Services, DAM, Aprimo, AEM Assets.
Proficiency in documenting processes, frameworks, and solution details.
Experience or familiarity with implementation, rollout strategies, and applying change management principles.
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Salary: $50,000.00 - $70,000.00
Posted: 3 days ago
Overview We are seeking a Senior Marketing Analyst with expertise in marketing technology strategic enablement to drive the successful adoption of marketing technologies by ensuring the alignment of tool selection, implementation, and organizational readiness with overarching business needs.
Responsibilities
Assist with the diagnosis and definition of business problems through research and marketer stakeholder sessions.
Analyze current MarTech stack and campaign processes to identify gaps and opportunities.
Support implementation strategy development and its execution for new technology and workflows.
Contribute to technology and process solution design grounded in business goals and success measures.
Apply change management tactics such as documenting change impact assessments, assisting with risk identification and mitigation plans, and supporting the communication plan.
Qualifications
Analytical skills: ability to analyze business problems, campaign processes, and marketing technologies.
Technology fluency: experience with technologies across the core focus areas: Content, Customer Data and Journey Orchestration, and Workflow; relevant experience with AEP and Adobe RTCDP, Adobe Journey Optimizer, Adobe Workfront, Adobe Creative Cloud and Firefly Services, DAM, Aprimo, AEM Assets.
Proficiency in documenting processes, frameworks, and solution details.
Experience or familiarity with implementation, rollout strategies, and applying change management principles.
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