Meta
Agentic Marketing Channels Manager
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Agentic Marketing Channels Manager
role at
Meta
Base pay range: $150,000.00/yr - $211,000.00/yr
This role is part of the Business Marketing Group, which connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger. The Global Marketing Channels team manages performance and scalability of digital marketing channels including web, email, in‑product messaging, SEM/SEO, display, chat, and Meta ads. We are seeking an Agentic Marketing Channels Manager to pioneer AI‑driven marketing channels, especially conversational and autonomous marketing agents.
Responsibilities
Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
Establish measurement frameworks and learning agendas to optimize AI‑driven marketing channels through experimentation, A/B testing, and advanced analytics
Influence cross‑functional partners across Product, Marketing, and Sales teams to align on AI‑first marketing channel experiences
Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI‑driven customer engagement
Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
Minimum Qualifications
8+ years of digital marketing experience, driving performance marketing results at scale
Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments
Knowledge of agentic AI systems, autonomous agents, or conversational AI development
Cross‑functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
Strategic thinking and experience developing long‑term strategy while executing tactical initiatives
Preferred Qualifications
Technical experience in prompt engineering, agent development, or AI model evaluation
Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
Background in growth marketing, performance marketing, or marketing technology roles
Advanced analytics experience with causal inference, machine learning, or predictive modeling
Experience driving organizational change and innovation in marketing
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affliative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Compensation and Benefits $150,000/year to $211,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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Agentic Marketing Channels Manager
role at
Meta
Base pay range: $150,000.00/yr - $211,000.00/yr
This role is part of the Business Marketing Group, which connects businesses with their customers on Facebook, Instagram, WhatsApp, and Messenger. The Global Marketing Channels team manages performance and scalability of digital marketing channels including web, email, in‑product messaging, SEM/SEO, display, chat, and Meta ads. We are seeking an Agentic Marketing Channels Manager to pioneer AI‑driven marketing channels, especially conversational and autonomous marketing agents.
Responsibilities
Drive strategic leadership in developing agentic AI marketing channels (chat, conversational AI, autonomous agents) that deliver demonstrable business impact
Establish measurement frameworks and learning agendas to optimize AI‑driven marketing channels through experimentation, A/B testing, and advanced analytics
Influence cross‑functional partners across Product, Marketing, and Sales teams to align on AI‑first marketing channel experiences
Mentor and guide team members on agentic marketing approaches, building organizational rigor in AI‑driven customer engagement
Drive innovation in conversational marketing, prompt engineering, and autonomous marketing agent development
Minimum Qualifications
8+ years of digital marketing experience, driving performance marketing results at scale
Expertise in multiple digital marketing channels such as email, search, display, Meta Ads, and chat
Analytical foundation including SQL, statistical analysis, and experience designing/executing marketing experiments
Knowledge of agentic AI systems, autonomous agents, or conversational AI development
Cross‑functional leadership experience influencing and partnering with Product, Engineering, Data Science, and Sales teams
Strategic thinking and experience developing long‑term strategy while executing tactical initiatives
Preferred Qualifications
Technical experience in prompt engineering, agent development, or AI model evaluation
Experience with Salesforce Marketing Cloud, Agentforce, or similar marketing automation platforms
Background in growth marketing, performance marketing, or marketing technology roles
Advanced analytics experience with causal inference, machine learning, or predictive modeling
Experience driving organizational change and innovation in marketing
About Meta Meta builds technologies that help people connect, find communities, and grow businesses. When Facebook launched in 2004, it changed the way people connect. Apps like Messenger, Instagram and WhatsApp further empowered billions around the world. Now, Meta is moving beyond 2D screens toward immersive experiences like augmented and virtual reality to help build the next evolution in social technology. People who choose to build their careers by building with us at Meta help shape a future that will take us beyond what digital connection makes possible today—beyond the constraints of screens, the limits of distance, and even the rules of physics.
Meta is proud to be an Equal Employment Opportunity and Affliative Action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment.
Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
Compensation and Benefits $150,000/year to $211,000/year + bonus + equity + benefits Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
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