MUSC Health
Director, Integrated Marketing, Oncology, Children’s & Women’s Health
MUSC Health, Charleston, South Carolina, United States, 29408
Director, Integrated Marketing, Oncology, Children’s & Women’s Health
4 days ago – Be among the first 25 applicants
Job Description Summary
If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for Oncology, Children’s and Women’s Health.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-35
Scheduled Weekly Hours
40
Work Shift
Job Description
From cutting edge treatments and innovative clinical trials to leading experts and specialists in complex cancer cases, MUSC Hollings Cancer Center offers cancer treatment and care that can’t be found anywhere else in South Carolina. At the forefront of cancer research, it is one of 73 National Cancer Institute‑designated cancer centers in the nation and the only one in South Carolina. This research is the driving force behind delivering medical advances to patients and their families, enabling us to educate health care professionals and the public and to establish outreach services for underserved populations across the state.
MUSC’s Children’s Health has been nationally recognized in the 2025‑2026 US News and World Report Best Children’s Hospital rankings, earning distinction in six pediatric specialties. With more than 27 pediatric specialties, we thrive on providing expertise every child deserves. In addition, MUSC Health has a long‑standing history of women‑centric specialties, and our Obstetrics & Gynecology program has been ranked #16 in the nation. We offer expertise across every aspect of women’s health – primary and preventive care, pregnancy and maternity care, gynecology and reproductive health, maternal fetal medicine and more.
We are looking for a seasoned marketer to lead the efforts for these health service lines. The senior leader will serve as a relationship manager to key internal constituents and stakeholders, meeting regularly to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of subject matter experts across the Office of Communications and Marketing (OCM) including communications, brand, public relations and web to develop integrated plans.
Previous experience in PESO (paid, earned, shared, owned) channel deployment is a prerequisite. This is an on‑site position in downtown Charleston and reports to MUSC’s Senior Executive Director, Marketing.
Minimum Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)
Experience / Knowledge / Skills
10+ years of progressively responsible marketing experience with bottom‑line accountability for measurable business results.
Healthcare marketing experience (and domain experience in oncology, children’s or women’s health is preferred)
Proven track record of synthesizing large volumes of initiatives and program focus areas into a clear, compelling story.
Exceptional ability to develop marketing communication strategies from scratch, including multiphase roadmaps to advance and elevate impact over time.
Deep knowledge and robust experience building integrated, multi‑channel campaigns across paid, earned, social, owned and out‑of‑home.
Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management, use of multi‑channel advertising, communications, and digital strategies to achieve market share and brand power.
Excellent problem‑solving, leadership, interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
Creates and sets strategic vision and leads the process of developing cancer‑related marketing communication strategies from a white sheet across enterprise, clinical, academic, and research divisions for MUSC – as well as Children’s and Women’s Health. Proactively researches and stays abreast of trends that inform strategic direction and multiyear planning. Develops business cases that justify marketing investment to fuel growth.
Architects and builds new integrated marketing communications campaigns and digital journeys across key audiences. Drives alignment across multiple internal disciplines and groups while directing outside agencies to formulate and deliver marketing strategies.
Demonstrates and leads with strong executive presence to align cross functional team members to achieve marketing strategy objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
Utilizes robust market research, competitive and benchmark intelligence, CRM data, analytics, and other available data to build measurable programs that are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic, socioeconomic, competition, competitor position and other internal/external forces affecting continued business success and develops and manages short‑and long‑term marketing objectives to capitalize on identified opportunities.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experience.
Physical Requirements
Mobility & Posture
Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent
Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Olfactory (smell) function: Continuous
Respirator use qualification: Continuous
Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
#J-18808-Ljbffr
Job Description Summary
If you're passionate about storytelling and crafting innovative, high-impact marketing strategies, and you thrive on leading transformation – we want to hear from you! Join our dynamic and fast-growing team, where your expertise in integrated marketing communications will help us evolve and modernize marketing at the Medical University of South Carolina. We are searching for a seasoned talent to lead integrated marketing for Oncology, Children’s and Women’s Health.
Entity
Medical University Hospital Authority (MUHA)
Worker Type
Employee
Worker Sub-Type
Regular
Cost Center
CC002311 SYS - Marketing Campaigns
Pay Rate Type
Salary
Pay Grade
Health-35
Scheduled Weekly Hours
40
Work Shift
Job Description
From cutting edge treatments and innovative clinical trials to leading experts and specialists in complex cancer cases, MUSC Hollings Cancer Center offers cancer treatment and care that can’t be found anywhere else in South Carolina. At the forefront of cancer research, it is one of 73 National Cancer Institute‑designated cancer centers in the nation and the only one in South Carolina. This research is the driving force behind delivering medical advances to patients and their families, enabling us to educate health care professionals and the public and to establish outreach services for underserved populations across the state.
MUSC’s Children’s Health has been nationally recognized in the 2025‑2026 US News and World Report Best Children’s Hospital rankings, earning distinction in six pediatric specialties. With more than 27 pediatric specialties, we thrive on providing expertise every child deserves. In addition, MUSC Health has a long‑standing history of women‑centric specialties, and our Obstetrics & Gynecology program has been ranked #16 in the nation. We offer expertise across every aspect of women’s health – primary and preventive care, pregnancy and maternity care, gynecology and reproductive health, maternal fetal medicine and more.
We are looking for a seasoned marketer to lead the efforts for these health service lines. The senior leader will serve as a relationship manager to key internal constituents and stakeholders, meeting regularly to align on strategic outcomes which inform marketing plan development. He or she will lead horizontal collaboration of subject matter experts across the Office of Communications and Marketing (OCM) including communications, brand, public relations and web to develop integrated plans.
Previous experience in PESO (paid, earned, shared, owned) channel deployment is a prerequisite. This is an on‑site position in downtown Charleston and reports to MUSC’s Senior Executive Director, Marketing.
Minimum Qualifications
Education: Bachelor’s degree in marketing, communications, business, or related field. (Masters preferred)
Experience / Knowledge / Skills
10+ years of progressively responsible marketing experience with bottom‑line accountability for measurable business results.
Healthcare marketing experience (and domain experience in oncology, children’s or women’s health is preferred)
Proven track record of synthesizing large volumes of initiatives and program focus areas into a clear, compelling story.
Exceptional ability to develop marketing communication strategies from scratch, including multiphase roadmaps to advance and elevate impact over time.
Deep knowledge and robust experience building integrated, multi‑channel campaigns across paid, earned, social, owned and out‑of‑home.
Accomplished in elevating the brand, strategic and tactical plan development, implementation, evaluation, and tracking.
Qualitative and quantitative market research experience.
Agency and vendor management, use of multi‑channel advertising, communications, and digital strategies to achieve market share and brand power.
Excellent problem‑solving, leadership, interpersonal skills - and exceptional relationship management skills.
Principal Accountabilities
Creates and sets strategic vision and leads the process of developing cancer‑related marketing communication strategies from a white sheet across enterprise, clinical, academic, and research divisions for MUSC – as well as Children’s and Women’s Health. Proactively researches and stays abreast of trends that inform strategic direction and multiyear planning. Develops business cases that justify marketing investment to fuel growth.
Architects and builds new integrated marketing communications campaigns and digital journeys across key audiences. Drives alignment across multiple internal disciplines and groups while directing outside agencies to formulate and deliver marketing strategies.
Demonstrates and leads with strong executive presence to align cross functional team members to achieve marketing strategy objectives. Serves as a liaison or client manager between internal stakeholders and OCM team.
Utilizes robust market research, competitive and benchmark intelligence, CRM data, analytics, and other available data to build measurable programs that are developed in a consistent manner and measured for demonstrable ROI. Assesses demographic, socioeconomic, competition, competitor position and other internal/external forces affecting continued business success and develops and manages short‑and long‑term marketing objectives to capitalize on identified opportunities.
Additional Job Description
Education: Bachelor's Degree or Equivalent Work Experience: 9 years progressive work experience and 4 years management experience.
Physical Requirements
Mobility & Posture
Standing: Continuous
Sitting: Continuous
Walking: Continuous
Climbing stairs: Infrequent
Working indoors: Continuous
Working outdoors (temperature extremes): Infrequent
Working from elevated areas: Frequent
Working in confined/cramped spaces: Frequent
Kneeling: Infrequent
Bending at the waist: Continuous
Twisting at the waist: Frequent
Squatting: Frequent
Pinching operations: Frequent
Gross motor use (fingers/hands): Continuous
Firm grasping (fingers/hands): Continuous
Fine manipulation (fingers/hands): Continuous
Reaching overhead: Frequent
Reaching in all directions: Continuous
Repetitive motion (hands/wrists/elbows/shoulders): Continuous
Full use of both legs: Continuous
Balance & coordination (lower extremities): Frequent
Lift/carry 50 lbs. unassisted: Infrequent
Lift/lower 50 lbs. from floor to 36”: Infrequent
Lift up to 25 lbs. overhead: Infrequent
Exert up to 50 lbs. of force: Frequent
Transfer 100 lb. non-ambulatory patient = 50 lbs. force
Push 400 lb. patient in wheelchair on carpet = 20 lbs. force
Push patient stretcher one-handed = 25 lbs. force
Maintain corrected vision 20/40 (one or both eyes): Continuous
Recognize objects (near/far): Continuous
Color discrimination: Continuous
Depth perception: Continuous
Peripheral vision: Continuous
Hearing acuity (with correction): Continuous
Tactile sensory function: Continuous
Gross motor with fine motor coordination: Continuous
Olfactory (smell) function: Continuous
Respirator use qualification: Continuous
Effective stress management: Continuous
Rotating shifts: Frequent
Overtime as required: Frequent
Latex-safe environment: Continuous
The Medical University of South Carolina is an Equal Opportunity Employer. MUSC does not discriminate on the basis of race, color, religion or belief, age, sex, national origin, gender identity, sexual orientation, disability, protected veteran status, family or parental status, or any other status protected by state laws and/or federal regulations. All qualified applicants are encouraged to apply and will receive consideration for employment based upon applicable qualifications, merit and business need.
Medical University of South Carolina participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees. For further information about the E-Verify program, please click here: http://www.uscis.gov/e-verify/employees
#J-18808-Ljbffr