Whatnot
Brand Media Manager
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Whatnot is the largest live shopping platform in North America and Europe, blending community, shopping, and entertainment into a unique marketplace experience. As a remote, co-located team, we draw on innovation and our core values. With hubs in the US, UK, Germany, Ireland, and Poland, we build the future of online marketplaces together.
From fashion, beauty, electronics to collectible cards, comic books, and live plants, our auctions span many categories. We’re just getting started! As one of the fastest‑growing marketplaces, we seek bold, forward‑thinking problem solvers across all functional areas.
Base pay range $165,000.00/yr - $195,000.00/yr
Role As a Brand Media Manager, you’ll shape how the world discovers and understands Whatnot. You’ll drive brand awareness through thoughtful, high‑impact media investments that build emotional connection and spotlight what makes Whatnot unique. Paired with our ongoing performance marketing efforts, your work will accelerate buyer and seller growth while strengthening brand consideration at scale.
In this role, you’ll own planning, buying, and optimization across all brand media channels—Digital, TV, Audio, OOH—and operate as the connector across Performance Marketing, Brand, Creative, and agency partners. You’ll report to the Head of Performance Marketing.
We’re remote‑first, but this role requires being within commuting distance of one of our office hubs: Los Angeles, San Francisco, Seattle, or New York City.
Lead planning, buying, and optimization of all brand media campaigns.
Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative‑to‑media workflows, and drive weekly reporting and performance reviews.
Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals.
Deliver clear, executive‑ready reporting with insights, recommendations, and forward‑looking guidance.
Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives.
Partner with Data Science on market‑based lift measurement, upper‑funnel attribution, and accounting for any downstream impact on Performance campaigns.
Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift.
Support all event‑based marketing (e.g., OPE, Seasonal Events) through paid channels and the affiliate program.
Establish new processes & playbooks required to optimize internal cross‑functional team operations and with external agency partners, and develop best practices.
You
6+ years managing and executing strategic & tactical, large‑scale advertising campaigns across brand media channels (Digital, TV, Audio, OOH).
Hands‑on experience with paid media planning, buying, and optimization—agency or in‑house—ideally within a high‑growth consumer brand.
Strong written and verbal communicator who can distill complex work for executives, cross‑functional partners, and external agencies.
Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations.
Collaborative, with experience partnering across matrixed marketing teams and influencing without authority.
A creative and entrepreneurial mindset—you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions.
Compensation & Benefits $165,000/year to $195,000/year + benefits + equity. The salary range is inclusive of several levels that may apply to the position. Final salary will be based on level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits or equity.
Flexible Time off Policy and Company‑wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support: home office setup allowance, monthly allowance for cell phone and internet
Care benefits: monthly allowance for wellness, annual allowance towards childcare, lifetime benefit for family planning (adoption or fertility expenses)
Retirement: 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and pension plans internationally
Monthly allowance to dog‑food the app—All Whatnauts are expected to develop a deep understanding of our product and use Whatnot as both a buyer and a seller as part of their job.
Parental Leave: 16 weeks of paid parental leave + one month gradual return to work (company leave allowances run concurrently with country leave requirements which take precedence).
Equal Opportunity Employer Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
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Whatnot is the largest live shopping platform in North America and Europe, blending community, shopping, and entertainment into a unique marketplace experience. As a remote, co-located team, we draw on innovation and our core values. With hubs in the US, UK, Germany, Ireland, and Poland, we build the future of online marketplaces together.
From fashion, beauty, electronics to collectible cards, comic books, and live plants, our auctions span many categories. We’re just getting started! As one of the fastest‑growing marketplaces, we seek bold, forward‑thinking problem solvers across all functional areas.
Base pay range $165,000.00/yr - $195,000.00/yr
Role As a Brand Media Manager, you’ll shape how the world discovers and understands Whatnot. You’ll drive brand awareness through thoughtful, high‑impact media investments that build emotional connection and spotlight what makes Whatnot unique. Paired with our ongoing performance marketing efforts, your work will accelerate buyer and seller growth while strengthening brand consideration at scale.
In this role, you’ll own planning, buying, and optimization across all brand media channels—Digital, TV, Audio, OOH—and operate as the connector across Performance Marketing, Brand, Creative, and agency partners. You’ll report to the Head of Performance Marketing.
We’re remote‑first, but this role requires being within commuting distance of one of our office hubs: Los Angeles, San Francisco, Seattle, or New York City.
Lead planning, buying, and optimization of all brand media campaigns.
Serve as the primary DRI for our brand media agency: manage SOWs, oversee creative‑to‑media workflows, and drive weekly reporting and performance reviews.
Partner with agency teams to develop channel strategies, integration plans, and tactical recommendations aligned to business briefs and audience goals.
Deliver clear, executive‑ready reporting with insights, recommendations, and forward‑looking guidance.
Act as the subject matter expert for Whatnot’s brand and products, ensuring paid media strategies ladder up to broader GTM objectives.
Partner with Data Science on market‑based lift measurement, upper‑funnel attribution, and accounting for any downstream impact on Performance campaigns.
Align Creative and Strategy teams to ensure brand content is measurable and drives quantifiable lift.
Support all event‑based marketing (e.g., OPE, Seasonal Events) through paid channels and the affiliate program.
Establish new processes & playbooks required to optimize internal cross‑functional team operations and with external agency partners, and develop best practices.
You
6+ years managing and executing strategic & tactical, large‑scale advertising campaigns across brand media channels (Digital, TV, Audio, OOH).
Hands‑on experience with paid media planning, buying, and optimization—agency or in‑house—ideally within a high‑growth consumer brand.
Strong written and verbal communicator who can distill complex work for executives, cross‑functional partners, and external agencies.
Highly analytical with comfort diving into data, interpreting complex analyses, and translating findings into actionable recommendations.
Collaborative, with experience partnering across matrixed marketing teams and influencing without authority.
A creative and entrepreneurial mindset—you enjoy tackling unsolved problems, building new processes and ways of thinking, and finding creative solutions.
Compensation & Benefits $165,000/year to $195,000/year + benefits + equity. The salary range is inclusive of several levels that may apply to the position. Final salary will be based on level, relevant prior experience, skills, and expertise. This range is only inclusive of base salary, not benefits or equity.
Flexible Time off Policy and Company‑wide Holidays (including a spring and winter break)
Health Insurance options including Medical, Dental, Vision
Work From Home Support: home office setup allowance, monthly allowance for cell phone and internet
Care benefits: monthly allowance for wellness, annual allowance towards childcare, lifetime benefit for family planning (adoption or fertility expenses)
Retirement: 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and pension plans internationally
Monthly allowance to dog‑food the app—All Whatnauts are expected to develop a deep understanding of our product and use Whatnot as both a buyer and a seller as part of their job.
Parental Leave: 16 weeks of paid parental leave + one month gradual return to work (company leave allowances run concurrently with country leave requirements which take precedence).
Equal Opportunity Employer Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.
#J-18808-Ljbffr