Appian
Lead Product Marketing Manager, Process & Data Intelligence
Appian, Falls Church, Virginia, United States, 22042
Overview
Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process & Data Intelligence) is a senior individual contributor responsible for driving the commercial strategy for Appian Process HQ and Data Fabric. This role focuses on the "brain" of the Appian platform: bridging the gap between data discovery and automated action. You will own the narrative for how Appian unifies process mining, data virtualization, and AI-driven insights to optimize business performance. You will partner with Product and Sales leadership to position Appian not just as an automation tool, but as a strategic intelligence platform that provides end-to-end visibility and continuous improvement. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.
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Here at Appian, our values of Intensity and Excellence define who we are. We set high standards and live up to them, ensuring that everything we do is done with care and quality. We approach every challenge with ambition and commitment, holding ourselves and each other accountable to achieve the best results. When you join Appian, you’ll be part of a passionate team dedicated to accomplishing hard things, together. Reporting to the Senior Director, Product Marketing, the Lead Product Marketing Manager (Process & Data Intelligence) is a senior individual contributor responsible for driving the commercial strategy for Appian Process HQ and Data Fabric. This role focuses on the "brain" of the Appian platform: bridging the gap between data discovery and automated action. You will own the narrative for how Appian unifies process mining, data virtualization, and AI-driven insights to optimize business performance. You will partner with Product and Sales leadership to position Appian not just as an automation tool, but as a strategic intelligence platform that provides end-to-end visibility and continuous improvement. You will be responsible for creating the end-to-end GTM strategy, the core messaging framework, and the strategic sales playbooks that enable our Sales and Marketing organizations to win. You will not just be a marketer; you will be a commercial driver, a market expert, and a gifted storyteller.
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