FM
Overview
Established nearly two ago, FM is a leading mutual insurance company dedicated to property risk management and the resilience of its policyholder-owners. These owners represent many of the world’s largest organizations, including one of every four Fortune 500 companies, and collaborate with FM to understand hazards, make cost-effective risk management decisions, and combine property loss prevention with insurance protection. Summary
The Marketing Strategic Partner works with marketing and business stakeholders to develop and implement marketing strategies for global campaigns and programs. This role advances revenue, relationship, and reputation goals by ensuring effective analysis, planning, development, implementation, measurement, and reporting for assigned programs, including sports sponsorship activation. Schedule and Location
This full‑time, office‑based position is located at FM’s Corporate Headquarters in Johnston, RI. Domestic and international travel is required 10‑15% throughout the year. Two remote working days per week are available based on business needs. Responsibilities
Build relationships with Marketing, Client Service, Sales, and Operations peers to align marketing strategies and resources. Lead development and oversee execution of marketing strategy, plans, and campaigns, emphasizing sports marketing and sponsorship activation. Ensure work aligns with agreed marketing practices, brand positioning, compliance, and personalization. Create and coordinate omnichannel marketing roadmaps aligned to audience journeys and ABM plans. Manage agency and vendor relationships for assigned programs. Advise on localization issues, ensuring appropriate campaigns are present in key accounts and markets. Optimize program and tool effectiveness, efficiency, creativity, agility, and quality. Monitor metrics, track, analyze, and report on results to optimize impact. Influence and drive alignment of marketing activities to ensure message consistency and best‑in‑class client experience. Understand client and partner needs and the Client Service and Sales processes. Ensure projects stay within budgets and meet objectives. Handle other projects within corporate guidelines in collaboration with marketing, communications peers, and business unit sponsors. Required Education
Bachelor’s degree in marketing, communications, or business. Required Work Experience
5+ years of marketing experience with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting. Highly Preferred Work Experience
8‑10 years of increasingly responsible positions in a corporate and/or agency setting. Experience using groundbreaking media; digital marketing savvy. Global experience in a corporate environment. Required Skills
Understand the business objectives of assigned campaigns and knowledge of marketing tools, tactics, and techniques. Apply knowledge of marketing to prioritize plans and campaigns to achieve corporate and operations objectives. Good knowledge of marketing tools, tactics, and techniques. Solid understanding of the business priorities of FM and its various business units. Demonstrated ability to develop, deliver, and run global and local integrated marketing plans with detailed objectives and proven ROI. Consistent track record of delivery to tight budgets and deadlines. Excellent communication and creative thinking skills. Demonstrated project management skills. Strong interpersonal skills—demonstrated teamwork skills. Customer focused. B2B experience. Highly Preferred Skills
A balance of “hands‑on” and strategic leadership skills. Strong decision‑making skills. Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills. Proven track record of delivery to tight budgets and deadlines. Excellent communication and creative thinking skills. Demonstrated project management skills. Strong interpersonal skills—demonstrated teamwork skills. Client focused. Comfortable to engage with senior leadership. Experience using cutting‑edge media. Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations. Benefits and Compensation
The hiring range for this position is $117,280 – $168,600 annually. The final salary offer will vary based on individual education, skills, and experience. This position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well‑being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time‑off allowances and much more. Equal Opportunity
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
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Established nearly two ago, FM is a leading mutual insurance company dedicated to property risk management and the resilience of its policyholder-owners. These owners represent many of the world’s largest organizations, including one of every four Fortune 500 companies, and collaborate with FM to understand hazards, make cost-effective risk management decisions, and combine property loss prevention with insurance protection. Summary
The Marketing Strategic Partner works with marketing and business stakeholders to develop and implement marketing strategies for global campaigns and programs. This role advances revenue, relationship, and reputation goals by ensuring effective analysis, planning, development, implementation, measurement, and reporting for assigned programs, including sports sponsorship activation. Schedule and Location
This full‑time, office‑based position is located at FM’s Corporate Headquarters in Johnston, RI. Domestic and international travel is required 10‑15% throughout the year. Two remote working days per week are available based on business needs. Responsibilities
Build relationships with Marketing, Client Service, Sales, and Operations peers to align marketing strategies and resources. Lead development and oversee execution of marketing strategy, plans, and campaigns, emphasizing sports marketing and sponsorship activation. Ensure work aligns with agreed marketing practices, brand positioning, compliance, and personalization. Create and coordinate omnichannel marketing roadmaps aligned to audience journeys and ABM plans. Manage agency and vendor relationships for assigned programs. Advise on localization issues, ensuring appropriate campaigns are present in key accounts and markets. Optimize program and tool effectiveness, efficiency, creativity, agility, and quality. Monitor metrics, track, analyze, and report on results to optimize impact. Influence and drive alignment of marketing activities to ensure message consistency and best‑in‑class client experience. Understand client and partner needs and the Client Service and Sales processes. Ensure projects stay within budgets and meet objectives. Handle other projects within corporate guidelines in collaboration with marketing, communications peers, and business unit sponsors. Required Education
Bachelor’s degree in marketing, communications, or business. Required Work Experience
5+ years of marketing experience with an emphasis on sports marketing or sponsorship activation in a corporate and/or agency setting. Highly Preferred Work Experience
8‑10 years of increasingly responsible positions in a corporate and/or agency setting. Experience using groundbreaking media; digital marketing savvy. Global experience in a corporate environment. Required Skills
Understand the business objectives of assigned campaigns and knowledge of marketing tools, tactics, and techniques. Apply knowledge of marketing to prioritize plans and campaigns to achieve corporate and operations objectives. Good knowledge of marketing tools, tactics, and techniques. Solid understanding of the business priorities of FM and its various business units. Demonstrated ability to develop, deliver, and run global and local integrated marketing plans with detailed objectives and proven ROI. Consistent track record of delivery to tight budgets and deadlines. Excellent communication and creative thinking skills. Demonstrated project management skills. Strong interpersonal skills—demonstrated teamwork skills. Customer focused. B2B experience. Highly Preferred Skills
A balance of “hands‑on” and strategic leadership skills. Strong decision‑making skills. Uses data and other inputs to make decisions, owns decision, and takes accountability for work using strong organizational and analytical skills. Proven track record of delivery to tight budgets and deadlines. Excellent communication and creative thinking skills. Demonstrated project management skills. Strong interpersonal skills—demonstrated teamwork skills. Client focused. Comfortable to engage with senior leadership. Experience using cutting‑edge media. Adaptable: Open to change in response to new information, unexpected circumstances, and/or ability to work in ambiguous situations. Benefits and Compensation
The hiring range for this position is $117,280 – $168,600 annually. The final salary offer will vary based on individual education, skills, and experience. This position is eligible to participate in FM’s comprehensive Total Rewards program that includes an incentive plan, generous health and well‑being programs, a 401(k) and pension plan, career development opportunities, tuition reimbursement, flexible work, time‑off allowances and much more. Equal Opportunity
FM is an Equal Opportunity Employer and is committed to attracting, developing, and retaining a diverse workforce.
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