The Walt Disney Studios
Influencer Marketing Specialist (PH)
The Walt Disney Studios, Glendale, California, us, 91222
Influencer Marketing Specialist (PH)
The Studios Digital Marketing team oversees creative, programming, and operations of Disney Entertainment’s digital channels and campaigns spanning brand, theatrical, and streaming promotions. The Influencer Marketing segment of the Studios Digital Marketing team is responsible for influencer campaigns and integrations supporting these initiatives. This team partners closely with Brand and Theatrical marketing teams and various internal teams.
The Influencer Marketing Specialist will support the Disney Entertainment Digital Marketing team’s creative and programming efforts across multiple TWDC YouTube channels, supporting a suite of global brands including Disney, Marvel, Star Wars, and Pixar. This role will support the YouTube Creative and Publishing teams with the day‑to‑day responsibilities surrounding influencer content programming strategy and production for TWDC YouTube channels. The Specialist will lead influencer creative discovery, relationships building and project manage content production schedules, budgets, and asset delivery for all influencer content segments/episodes.
The Digital Marketing Specialist should be a detail‑oriented planner and communicator, versed in influencer marketing and digital content production management with an understanding of and eagerness to grow expertise in influencer custom content negotiations, contracting, production management, and brand marketing strategies.
The ideal candidate should be results‑driven with the ability to work autonomously, collaborate extensively with multiple stakeholder teams, manage multiple stakeholder timelines and deadlines, troubleshoot as needed, and manage up to leadership appropriately.
Please note this is a project hire opportunity through 10/02/2026.
Responsibilities
Liaise with YouTube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules.
Lead influencer/creator discovery to understand YouTube and general creator landscape and trends.
Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies.
Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece.
Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications.
Manage content launch on influencer handles (if applicable).
Provide timely and independent project management and coordination across stakeholders.
Generate and maintain trackers for influencer contracting, content reviews, and content launch.
Track budgets, costs, and invoicing with Digital Marketing’s Finance and Operations teams.
Utilize and improve established templates and systems to manage influencer contracting and content production/reviews.
Track influencer content performance and prepare metrics/content learnings reports.
Participate in team meetings and share updates on influencer content production and partnerships.
Provide ad hoc campaign support across other theatrical and brand campaigns.
Basic Qualifications
2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on YouTube content preferred.
BA in Digital Marketing, Marketing or Business Administration, or equivalent experience.
Experience in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across YouTube and/or other digital platforms.
YouTube influencer/creator knowledge and curiosity to deepen understanding and awareness of space.
Familiarity with digital content production and ability to establish production timelines and manage stakeholder delivery against deadlines.
Ability to build and maintain relationships with external vendors and internal partners.
Strong organizational focus, attention to detail, planning, and follow‑through on project next‑steps.
Creative and quality control acumen, and understanding of specifications of digital/influencer content.
Detail‑oriented, resourceful, dependable with excellent written, verbal, and interpersonal skills.
Adaptable and solutions‑oriented, able to thrive in a fast‑paced, digital‑forward environment.
Prepared and excited to collaborate with multiple teams.
Efficient with time and able to meet deadlines and prioritize accordingly.
Familiarity with asset management and delivery systems, knowledge of AirTable databases, interfaces and forms.
Familiarity with Microsoft Office, Outlook, Google Docs, Box, Keynote/Powerpoint.
Affinity for and knowledge of the Walt Disney Studios’ brands and content.
The hiring range for this position in California is $65,300 to $87,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
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The Influencer Marketing Specialist will support the Disney Entertainment Digital Marketing team’s creative and programming efforts across multiple TWDC YouTube channels, supporting a suite of global brands including Disney, Marvel, Star Wars, and Pixar. This role will support the YouTube Creative and Publishing teams with the day‑to‑day responsibilities surrounding influencer content programming strategy and production for TWDC YouTube channels. The Specialist will lead influencer creative discovery, relationships building and project manage content production schedules, budgets, and asset delivery for all influencer content segments/episodes.
The Digital Marketing Specialist should be a detail‑oriented planner and communicator, versed in influencer marketing and digital content production management with an understanding of and eagerness to grow expertise in influencer custom content negotiations, contracting, production management, and brand marketing strategies.
The ideal candidate should be results‑driven with the ability to work autonomously, collaborate extensively with multiple stakeholder teams, manage multiple stakeholder timelines and deadlines, troubleshoot as needed, and manage up to leadership appropriately.
Please note this is a project hire opportunity through 10/02/2026.
Responsibilities
Liaise with YouTube Creative and Publishing teams to track and manage influencer content strategy calendars, budgets, and production schedules.
Lead influencer/creator discovery to understand YouTube and general creator landscape and trends.
Liaise with Legal and Contingent Workforce Management teams to engage and contract influencers according to TWDC hiring and legal policies.
Confirm creative strategy/approach, deliverables, content requirements, and timelines for each custom influencer content piece.
Route content to brand, legal, and clearances stakeholders, consolidate feedback and revisions, and deliver final assets in requested specifications.
Manage content launch on influencer handles (if applicable).
Provide timely and independent project management and coordination across stakeholders.
Generate and maintain trackers for influencer contracting, content reviews, and content launch.
Track budgets, costs, and invoicing with Digital Marketing’s Finance and Operations teams.
Utilize and improve established templates and systems to manage influencer contracting and content production/reviews.
Track influencer content performance and prepare metrics/content learnings reports.
Participate in team meetings and share updates on influencer content production and partnerships.
Provide ad hoc campaign support across other theatrical and brand campaigns.
Basic Qualifications
2+ years of experience in Influencer Marketing and project/campaign management, PR or talent management, social/digital marketing with a focus on YouTube content preferred.
BA in Digital Marketing, Marketing or Business Administration, or equivalent experience.
Experience in custom/paid content campaigns managing contract negotiations, content production and reviews, and content launch across YouTube and/or other digital platforms.
YouTube influencer/creator knowledge and curiosity to deepen understanding and awareness of space.
Familiarity with digital content production and ability to establish production timelines and manage stakeholder delivery against deadlines.
Ability to build and maintain relationships with external vendors and internal partners.
Strong organizational focus, attention to detail, planning, and follow‑through on project next‑steps.
Creative and quality control acumen, and understanding of specifications of digital/influencer content.
Detail‑oriented, resourceful, dependable with excellent written, verbal, and interpersonal skills.
Adaptable and solutions‑oriented, able to thrive in a fast‑paced, digital‑forward environment.
Prepared and excited to collaborate with multiple teams.
Efficient with time and able to meet deadlines and prioritize accordingly.
Familiarity with asset management and delivery systems, knowledge of AirTable databases, interfaces and forms.
Familiarity with Microsoft Office, Outlook, Google Docs, Box, Keynote/Powerpoint.
Affinity for and knowledge of the Walt Disney Studios’ brands and content.
The hiring range for this position in California is $65,300 to $87,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job‑related knowledge, skills, and experience among other factors. A bonus and/or long‑term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and other benefits, dependent on the level and position offered.
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