Falvey Insurance Group
Growth Marketing Manager
Falvey Insurance Group is one of the largest Marine Insurance MGAs in the United States, founded on the pillars of technology and operational excellence. Our family‑owned culture values collaboration, career development, and recognition across our 250+‑person team.
About Falvey Insurance Group As a family‑owned business, we celebrate each other's successes while nurturing a tight‑knit environment that supports growth and innovation. Employee recognition, career development plans, and internal events—such as summer cookouts—are integral to our culture.
Summary of the Position The Growth Marketing Manager combines digital marketing expertise with strategic alignment across marketing, business development, and distribution. This role designs and executes campaigns, optimizes digital channels, and delivers insights that accelerate growth initiatives. Marketing efforts directly support business development and underwriting premium goals.
Key Responsibilities Digital Marketing & Demand Generation
Execute digital marketing strategies (SEO, SEM, paid media, email, webinars, and social campaigns) that drive lead generation and broker engagement.
Optimize campaigns for performance and continually recommend adjustments to messaging, targeting, and creative.
Oversee marketing automation and CRM integrations (HubSpot, SEMRush) to ensure accurate tracking and reporting.
Marketing & Distribution Alignment
Collaborate with SVP, Business Development, and Specialty Brokerage teams to ideate targeted enablement tools, campaigns, and messaging.
Partner with SVP and underwriting to ensure growth initiatives are reflected in marketing execution.
Create dashboards and reporting that connect marketing activities to premium impact.
Competitive Intelligence & Market Insights
Lead competitive monitoring, providing analysis and briefings on market trends, new entrants, and distribution strategies.
Conduct white‑space and segmentation analysis to identify growth opportunities.
Customer Experience & Feedback Loops
Oversee design and analysis of NPS surveys and customer experience feedback programs.
Translate broker and customer feedback into actionable marketing strategies.
Product Marketing
Support product marketing efforts by making recommendations for positioning, messaging, and launch strategies.
Make recommendations for sales enablement content (case studies, playbooks, presentations) to support distribution partners.
Monitor adoption and success of new products in‑market, providing feedback to SVP.
Knowledge, Skills, and Abilities The candidate should be customer‑service oriented, demonstrate a positive attitude, and work effectively across all levels of the company. Strong mathematical, time‑management, and organizational skills are essential. Excellent communication, negotiation, and interpersonal skills—both written and verbal—are required. Proficiency with Microsoft Office, Adobe, spreadsheet software, CRM software, and general computer skills is necessary.
Other Requirements
Insurance experience highly preferred.
Bachelor’s degree in marketing, business, or related field (preferred but not required).
3–8 years of experience in growth marketing, demand generation, or digital marketing.
Strong understanding of CRM, marketing automation, and analytics tools (HubSpot, Google Analytics, SEMrush).
Demonstrated ability to design and execute digital campaigns tied to revenue outcomes.
Strong analytical skills with experience building dashboards and performance reports.
Excellent communication, relationship‑building, and project‑management skills.
Physical Requirements Must be able to sit and work quietly for extended periods, operate a computer, and answer and communicate on a telephone.
Supervisory Responsibilities None at current level, but growth potential exists.
Working Conditions Business‑casual, fast‑paced, multi‑tasking office environment.
Hours of Operations This position supports international marketing efforts. Work hours are Monday through Friday, 9 am–5 pm, in a hybrid environment. Employees work onsite 3 days a week; Wednesday and Thursday are required, with the remaining days flexible. Occasional additional hours may be required to complete projects.
Seniority Level: Mid‑Senior Employment Type: Full‑time Job Function: Marketing and Sales Industry: Insurance
#J-18808-Ljbffr
About Falvey Insurance Group As a family‑owned business, we celebrate each other's successes while nurturing a tight‑knit environment that supports growth and innovation. Employee recognition, career development plans, and internal events—such as summer cookouts—are integral to our culture.
Summary of the Position The Growth Marketing Manager combines digital marketing expertise with strategic alignment across marketing, business development, and distribution. This role designs and executes campaigns, optimizes digital channels, and delivers insights that accelerate growth initiatives. Marketing efforts directly support business development and underwriting premium goals.
Key Responsibilities Digital Marketing & Demand Generation
Execute digital marketing strategies (SEO, SEM, paid media, email, webinars, and social campaigns) that drive lead generation and broker engagement.
Optimize campaigns for performance and continually recommend adjustments to messaging, targeting, and creative.
Oversee marketing automation and CRM integrations (HubSpot, SEMRush) to ensure accurate tracking and reporting.
Marketing & Distribution Alignment
Collaborate with SVP, Business Development, and Specialty Brokerage teams to ideate targeted enablement tools, campaigns, and messaging.
Partner with SVP and underwriting to ensure growth initiatives are reflected in marketing execution.
Create dashboards and reporting that connect marketing activities to premium impact.
Competitive Intelligence & Market Insights
Lead competitive monitoring, providing analysis and briefings on market trends, new entrants, and distribution strategies.
Conduct white‑space and segmentation analysis to identify growth opportunities.
Customer Experience & Feedback Loops
Oversee design and analysis of NPS surveys and customer experience feedback programs.
Translate broker and customer feedback into actionable marketing strategies.
Product Marketing
Support product marketing efforts by making recommendations for positioning, messaging, and launch strategies.
Make recommendations for sales enablement content (case studies, playbooks, presentations) to support distribution partners.
Monitor adoption and success of new products in‑market, providing feedback to SVP.
Knowledge, Skills, and Abilities The candidate should be customer‑service oriented, demonstrate a positive attitude, and work effectively across all levels of the company. Strong mathematical, time‑management, and organizational skills are essential. Excellent communication, negotiation, and interpersonal skills—both written and verbal—are required. Proficiency with Microsoft Office, Adobe, spreadsheet software, CRM software, and general computer skills is necessary.
Other Requirements
Insurance experience highly preferred.
Bachelor’s degree in marketing, business, or related field (preferred but not required).
3–8 years of experience in growth marketing, demand generation, or digital marketing.
Strong understanding of CRM, marketing automation, and analytics tools (HubSpot, Google Analytics, SEMrush).
Demonstrated ability to design and execute digital campaigns tied to revenue outcomes.
Strong analytical skills with experience building dashboards and performance reports.
Excellent communication, relationship‑building, and project‑management skills.
Physical Requirements Must be able to sit and work quietly for extended periods, operate a computer, and answer and communicate on a telephone.
Supervisory Responsibilities None at current level, but growth potential exists.
Working Conditions Business‑casual, fast‑paced, multi‑tasking office environment.
Hours of Operations This position supports international marketing efforts. Work hours are Monday through Friday, 9 am–5 pm, in a hybrid environment. Employees work onsite 3 days a week; Wednesday and Thursday are required, with the remaining days flexible. Occasional additional hours may be required to complete projects.
Seniority Level: Mid‑Senior Employment Type: Full‑time Job Function: Marketing and Sales Industry: Insurance
#J-18808-Ljbffr