PPA Tour
Base pay range: $60,000.00/yr - $70,000.00/yr
Job Summary We are seeking a creative and strategic Social Media Manager to lead the social media presence for the PPA Tour. The ideal candidate will have strong writing and storytelling skills, excellent communication abilities, and a passion for pickleball. This role involves developing and executing social media strategies, managing content creation, fostering a vibrant community, and analyzing performance metrics to optimize our online presence.
Key Responsibilities
Develop and Implement Social Media Strategies:
Create, manage, and execute social media strategies across multiple platforms (Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, etc.) to increase brand awareness, fan engagement, and overall reach.
Content Creation:
Collaborate with the marketing team to produce high-quality, engaging content, including text posts, images, videos, and other digital formats. Tailor all content to reflect PPA Tour’s voice and resonate with its audience.
Strong Writing & Storytelling:
Craft compelling narratives around players, matches, and events to drive fan engagement and build a deeper connection with the pickleball community.
Community Management:
Monitor and actively engage with followers, responding to comments and messages promptly to foster a positive and enthusiastic community around PPA Tour.
Analytics and Reporting:
Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Provide regular reports and insights to the marketing team, adjusting strategies based on data-driven insights.
Collaboration:
Work closely with other departments, including sponsorship, PR/communications, and event operations, to ensure a cohesive and unified brand message across all channels.
Trend Analysis:
Stay up-to-date with the latest social media trends, tools, and best practices. Identify and integrate new opportunities into the social media strategy, with a focus on staying ahead in the sports and entertainment industries.
Influencer Partnerships:
Collaborate with pickleball influencers, brand ambassadors, and athletes to amplify PPA Tour's reach and engagement.
Crisis Management:
Develop and execute crisis communication strategies for any potential social media issues or negative publicity, ensuring PPA Tour's reputation remains intact.
Qualifications
Experience:
Minimum of 2-3 years of experience in social media management, preferably within sports or entertainment.
Education:
Bachelor’s degree in Marketing, Communications, or a related discipline is preferred.
Skills:
Proficiency in social media platforms and tools (e.g., Metricool, Meltwater, Adobe Suite, Canva).
Strong writing and editing skills with a keen attention to detail.
Creativity and the ability to generate innovative ideas.
Analytical mindset with the ability to interpret data and metrics to refine strategy.
Excellent organizational and time-management skills.
Knowledge of Pickleball:
Passion for and knowledge of pickleball is a must.
Preferred Qualifications
Experience with graphic design and video editing software.
Familiarity with SEO principles and content marketing.
Previous experience in sports leagues, particularly within emerging or niche sports.
Seniority level Associate
Employment type Full-time
Job function Marketing and Art/Creative
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr
Job Summary We are seeking a creative and strategic Social Media Manager to lead the social media presence for the PPA Tour. The ideal candidate will have strong writing and storytelling skills, excellent communication abilities, and a passion for pickleball. This role involves developing and executing social media strategies, managing content creation, fostering a vibrant community, and analyzing performance metrics to optimize our online presence.
Key Responsibilities
Develop and Implement Social Media Strategies:
Create, manage, and execute social media strategies across multiple platforms (Instagram, Facebook, X (formerly Twitter), TikTok, LinkedIn, etc.) to increase brand awareness, fan engagement, and overall reach.
Content Creation:
Collaborate with the marketing team to produce high-quality, engaging content, including text posts, images, videos, and other digital formats. Tailor all content to reflect PPA Tour’s voice and resonate with its audience.
Strong Writing & Storytelling:
Craft compelling narratives around players, matches, and events to drive fan engagement and build a deeper connection with the pickleball community.
Community Management:
Monitor and actively engage with followers, responding to comments and messages promptly to foster a positive and enthusiastic community around PPA Tour.
Analytics and Reporting:
Track and analyze social media performance metrics using tools like Google Analytics, Hootsuite, or Sprout Social. Provide regular reports and insights to the marketing team, adjusting strategies based on data-driven insights.
Collaboration:
Work closely with other departments, including sponsorship, PR/communications, and event operations, to ensure a cohesive and unified brand message across all channels.
Trend Analysis:
Stay up-to-date with the latest social media trends, tools, and best practices. Identify and integrate new opportunities into the social media strategy, with a focus on staying ahead in the sports and entertainment industries.
Influencer Partnerships:
Collaborate with pickleball influencers, brand ambassadors, and athletes to amplify PPA Tour's reach and engagement.
Crisis Management:
Develop and execute crisis communication strategies for any potential social media issues or negative publicity, ensuring PPA Tour's reputation remains intact.
Qualifications
Experience:
Minimum of 2-3 years of experience in social media management, preferably within sports or entertainment.
Education:
Bachelor’s degree in Marketing, Communications, or a related discipline is preferred.
Skills:
Proficiency in social media platforms and tools (e.g., Metricool, Meltwater, Adobe Suite, Canva).
Strong writing and editing skills with a keen attention to detail.
Creativity and the ability to generate innovative ideas.
Analytical mindset with the ability to interpret data and metrics to refine strategy.
Excellent organizational and time-management skills.
Knowledge of Pickleball:
Passion for and knowledge of pickleball is a must.
Preferred Qualifications
Experience with graphic design and video editing software.
Familiarity with SEO principles and content marketing.
Previous experience in sports leagues, particularly within emerging or niche sports.
Seniority level Associate
Employment type Full-time
Job function Marketing and Art/Creative
Benefits
Medical insurance
Vision insurance
401(k)
#J-18808-Ljbffr