National MS Society
Manager, Regional Marketing & Communications (Southeast)
National MS Society, Glen Allen, Virginia, United States, 23060
Manager, Regional Marketing & Communications (Southeast)
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About the National Multiple Sclerosis Society The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting‑edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.
Job Summary The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. This position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitation of training, as needed.
What We’re Looking For
5+ years in a management or related role
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration
Ability to analyze data, identify challenges, and develop effective solutions
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels
Flexibility to respond to changes in the industry and environment
Location Requirement This is a region‑based role supporting our Southeast Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate must reside within the region the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.
Preferred Southeast states are as follows: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000–$80,000. Final offers will be based on the candidate’s geographic location, career experience, and other factors. Benefits include Paid Time Off, Paid Holidays, 401(k) Retirement Savings Plan with Society match, Commuter Benefit Plan, comprehensive health and welfare benefits (medical, dental, vision, flex spending, life insurance, disability coverage), Spring Health Membership for therapy and coaching, and other voluntary benefits.
We’re committed to supporting the growth of every employee through a structured and transparent approach to career development. This position is classified as Partner – Professional.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work.
Application Instructions To apply, submit your resume and (optionally) a cover letter through our application portal. You will not be able to modify your application after you submit it. For assistance, refer to our FAQ & Contact Us page.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Non‑profit Organizations
Referrals increase your chances of interviewing at National MS Society by 2x.
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Get AI‑powered advice on this job and more exclusive features.
About the National Multiple Sclerosis Society The National Multiple Sclerosis Society mobilizes people and resources to drive research for a cure and to address the challenges of everyone affected by MS. To fulfill this mission, the Society funds cutting‑edge research, drives change through advocacy, facilitates professional education, collaborates with MS organizations around the world, and provides programs and services designed to help people with MS and their families move their lives forward. Staff members engage volunteers through effective and timely communications, facilitating meaningful opportunities, and continually seeking and providing feedback for reciprocal growth and learning.
Job Summary The Manager, Regional Marketing & Communications, is responsible for implementing regional marketing and communications initiatives that support the National MS Society’s mission, revenue generation, and community engagement goals within a defined geographic area. Reporting to the Director, Regional Marketing & Communications, this role translates national strategy into effective, localized campaigns across owned (e.g., digital, events) and earned (e.g., news media) channels. This position serves as the marketing lead for the assigned region, collaborating with local staff and cross‑functional teams to execute campaigns, promote events, manage media relations, and ensure consistent messaging aligned with the Society’s priorities.
Main Responsibilities
Lead the planning and implementation of regionally‑tailored integrated marketing communication (IMC) plans that include omnichannel (e.g., digital, social, email, PR) dissemination tactics and align with strategic guidance provided by the Director.
Partner with Development and Program teams to support fundraising events, awareness campaigns, and mission‑driven storytelling efforts.
Support the local tailoring of national messaging and content to ensure resonance with regional audiences.
Oversee the production of regional marketing and communication materials, ensuring all content reflects the organization’s voice, branding, and messaging guidelines.
Provide guidance and support to regional chapters in maintaining brand compliance and consistency.
Manage multiple marketing projects simultaneously, ensuring all deliverables are completed on time, on budget, and to a high standard of quality.
Provide the Director with project updates, performance reports, and recommendations based on campaign results and local insights.
Ensure all work aligns with broader functional objectives, KPIs, and timelines as defined by the Director.
Serve as the point of contact for regional media outreach, securing earned media coverage and managing local press opportunities.
Build and maintain relationships with local media outlets, community partners, sponsors, and event stakeholders to expand the Society’s regional presence.
Support promotion of key events and campaigns through grassroots outreach, media, and partnerships.
Regularly monitor campaign and project performance using established KPIs and provide timely reports to the Director that highlight outcomes, insights, and recommendations for optimization.
Identify and communicate challenges and opportunities that arise during implementation to help inform and enhance future planning.
Collaborate with staff across departments—including Development, Programs, and National Marketing—to ensure integrated campaign delivery and constituent engagement.
Coordinate with regional vendors, volunteers, or freelance contributors as needed to support campaign planning and implementation.
Support the coordination of MarComm “Office Hour” meetings and facilitation of training, as needed.
What We’re Looking For
5+ years in a management or related role
Ability to lead, motivate, and manage teams effectively, delegate tasks, and foster collaboration
Ability to analyze data, identify challenges, and develop effective solutions
Excellent written and verbal communication skills to effectively convey information and ideas to stakeholders at all levels
Flexibility to respond to changes in the industry and environment
Location Requirement This is a region‑based role supporting our Southeast Region, requiring up to 25% travel for events, training, regional meetings, and organizational gatherings. While the role offers flexibility in work location, to be considered a candidate must reside within the region the position supports (or have plans to relocate) to ensure strong local engagement and accessibility.
Preferred Southeast states are as follows: Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, North Carolina, South Carolina, Tennessee, Virginia, and West Virginia.
Compensation | Benefits The estimated hiring compensation range for this role is $70,000–$80,000. Final offers will be based on the candidate’s geographic location, career experience, and other factors. Benefits include Paid Time Off, Paid Holidays, 401(k) Retirement Savings Plan with Society match, Commuter Benefit Plan, comprehensive health and welfare benefits (medical, dental, vision, flex spending, life insurance, disability coverage), Spring Health Membership for therapy and coaching, and other voluntary benefits.
We’re committed to supporting the growth of every employee through a structured and transparent approach to career development. This position is classified as Partner – Professional.
The National MS Society is committed to building a diverse and inclusive workforce. We strive to create a workforce that reflects the communities we serve and where everyone feels empowered to bring their authentic selves to work.
Application Instructions To apply, submit your resume and (optionally) a cover letter through our application portal. You will not be able to modify your application after you submit it. For assistance, refer to our FAQ & Contact Us page.
Seniority level Mid‑Senior level
Employment type Full‑time
Job function Marketing and Sales
Industries Non‑profit Organizations
Referrals increase your chances of interviewing at National MS Society by 2x.
#J-18808-Ljbffr