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University of Michigan

Marketing & Communications Manager

University of Michigan, Ann Arbor, Michigan, us, 48113

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Pay Range University of Michigan provided pay range: $83,000.00/yr - $92,000.00/yr

How to Apply A cover letter and resume are important submissions for the hiring team to get a sense of your experience. A cover letter is required to be considered for this position. In the cover letter, please let us know how this position will align with your career aspirations and skills. Submit both a cover letter and resume as one file.

For questions about this role or accommodation requests, contact [email protected].

Please note: Due to the holiday season, we anticipate the interview process will begin in mid-January.

Job Summary Reporting to the Director of Community Engagement the Marketing & Communications Manager champions UMCI's mission by developing and delivering innovative strategies that inspire and connect Detroit communities, partners, donors, and stakeholders to UMCI's groundbreaking programs and events.

Benefits

Generous time off

A retirement plan that provides two-for-one matching contributions with immediate vesting

Many choices for comprehensive health insurance

Life insurance

Long-term disability coverage

Flexible spending accounts for healthcare and dependent care expenses

Responsibilities

Integrated Marketing Campaigns & Project Leadership

Develop, implement, and oversee integrated plans and content calendars that advance UMCI's brand, connect with Detroit communities, and achieve strategic goals.

Lead campaign and event marketing initiatives, coordinate timelines and deliverables, and analyze results to guide improvements.

Supervise and mentor the Marketing & Communications Coordinator, student interns, and vendors.

Brand, Content & Storytelling

Create and manage multi-channel content written, visual, and digital that shares learner success, community impact, and university programs.

Ensure consistent branding and messaging across UMCI platforms, events, print materials, and media.

Collaborate with Community Engagement to align stories and communications with community priorities and feedback.

Media Relations & Public Affairs

Cultivate relationships with local media, draft press releases, and coordinate interviews and executive communications.

Support public affairs initiatives and serve as a UMCI spokesperson when needed.

Digital & Print Channel Management

Oversee UMCI's website, email newsletters, social media presence, and print materials.

Grow audiences and engagement using digital marketing tools and analytics to measure campaign effectiveness.

Donor, Partner & Community Communications

Partner with Strategic Partnerships to develop donor, sponsorship, and stewardship materials.

Lead UMCI's marketing presence at events (community, academic, and industry), ensuring communications reflect the diversity and needs of Detroit's communities.

Required Qualifications

Bachelor's degree in marketing, communications, public relations, journalism, or related field

5+ years of progressive experience in marketing and communications

Experience managing projects and delivering marketing campaigns on time, within scope, and at high quality.

Experience developing and executing integrated marketing strategies across digital and traditional channels (Facebook, Instagram, X/Twitter, LinkedIn), email marketing, and website CMS.

Proficiency with marketing analytics tools (e.g., Google Analytics, social media insights) and the ability to interpret data to inform decision-making.

Work Locations The position is designed as a hybrid role with a blend of remote and onsite responsibilities requiring the presence of individuals for on-site engagement and collaboration.

Location: Newlab Detroit - 2050 15th Street, Detroit, MI

Application Deadline Job openings are posted for a minimum of seven calendar days. The review and selection process may begin as early as the eighth day after posting. This opening may be removed from posting boards and filled anytime after the minimum posting period has ended.

U-M EEO Statement The University of Michigan is an equal employment opportunity employer.

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