WWL Louisiana
Assistant News Director – WWL Louisiana
TEGNA Inc. (NYSE: TGNA) helps people thrive in their local communities by providing trusted local news and services that matter most. With 64 television stations in 51 U.S. markets, TEGNA reaches more than 100 million people monthly across the web, mobile apps, streaming, and linear television.
About the Role WWL-TV, the TEGNA-owned CBS affiliate in New Orleans, is searching for a transformational and people-first leader to guide our morning daypart across broadcast, streaming and digital platforms. This is a rare opportunity to help shape the future of a legacy newsroom in one of America’s most dynamic, culturally rich and news-heavy cities. This leader will uphold TEGNA’s values in every decision: demand the truth, work smarter, do the right thing and win.
Responsibilities
Own editorial decision-making for the morning daypart on all platforms
Ensure content is competitive, urgent and rooted in context, accountability and solutions
Shape daily story development with producers, reporters and digital journalists
Lead breaking news coverage and special events with speed and clarity
Champion WWL’s commitment to earning trust in every story we tell
Develop and execute a multi-platform content plan that reflects TEGNA’s transformation strategy
Prioritize vertical video, content for OTT/CTV audiences and storytelling built for mobile-first users
Optimize workflows for 24/7 content delivery across multiple platforms
Drive experimentation with new formats, interactive experiences and innovative presentation
Audience Growth & Analytics
Use analytics, research and audience behavior insights to guide editorial choices
Execute SEO, push alerts, newsletters and social strategies that strengthen reach and loyalty
Ensure content serves the unique needs of the New Orleans community and surrounding parishes
Coach, mentor and elevate producers, reporters, editors and digital journalists
Deliver consistent feedback and build a culture rooted in curiosity, collaboration and accountability
Support recruitment and development of high-potential talent
Model leadership that reflects WWL’s values, TEGNA’s values and the expectations of a modern multi-platform newsroom
Strategic Planning
Collaborate with the News Director on long-term editorial, workflow and staffing strategy
Implement new tools, technology and partnerships that make the newsroom more efficient
Qualifications
5+ years of news management experience with proven success leading a high-performing team
Strong track record in morning television or real-time content environments
Deep understanding of streaming, mobile platforms and multi-platform storytelling
Strong editorial judgment, communication skills and ability to lead tough conversations
Proven experience growing audience share across platforms
Expertise in producing compelling, content-driven newscasts
Ability to stay calm and decisive during breaking news and live coverageUnderstanding of the tenets of professional journalism and the responsibility to hold the powerful accountable
Bachelor’s degree in journalism, communications or related field preferred
Familiarity with New Orleans or a strong interest in serving this community
Required Skills Strong editorial judgment, communication skills and ability to lead tough conversations.
Preferred Skills Familiarity with New Orleans or a strong interest in serving this community.
Pay range and compensation package TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
Equal Opportunity Statement TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you.
Seniority level Mid-Senior level
Employment type Full-time
Job function Writing/Editing, Product Management, and Project Management
Industries Broadcast Media Production and Distribution
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About the Role WWL-TV, the TEGNA-owned CBS affiliate in New Orleans, is searching for a transformational and people-first leader to guide our morning daypart across broadcast, streaming and digital platforms. This is a rare opportunity to help shape the future of a legacy newsroom in one of America’s most dynamic, culturally rich and news-heavy cities. This leader will uphold TEGNA’s values in every decision: demand the truth, work smarter, do the right thing and win.
Responsibilities
Own editorial decision-making for the morning daypart on all platforms
Ensure content is competitive, urgent and rooted in context, accountability and solutions
Shape daily story development with producers, reporters and digital journalists
Lead breaking news coverage and special events with speed and clarity
Champion WWL’s commitment to earning trust in every story we tell
Develop and execute a multi-platform content plan that reflects TEGNA’s transformation strategy
Prioritize vertical video, content for OTT/CTV audiences and storytelling built for mobile-first users
Optimize workflows for 24/7 content delivery across multiple platforms
Drive experimentation with new formats, interactive experiences and innovative presentation
Audience Growth & Analytics
Use analytics, research and audience behavior insights to guide editorial choices
Execute SEO, push alerts, newsletters and social strategies that strengthen reach and loyalty
Ensure content serves the unique needs of the New Orleans community and surrounding parishes
Coach, mentor and elevate producers, reporters, editors and digital journalists
Deliver consistent feedback and build a culture rooted in curiosity, collaboration and accountability
Support recruitment and development of high-potential talent
Model leadership that reflects WWL’s values, TEGNA’s values and the expectations of a modern multi-platform newsroom
Strategic Planning
Collaborate with the News Director on long-term editorial, workflow and staffing strategy
Implement new tools, technology and partnerships that make the newsroom more efficient
Qualifications
5+ years of news management experience with proven success leading a high-performing team
Strong track record in morning television or real-time content environments
Deep understanding of streaming, mobile platforms and multi-platform storytelling
Strong editorial judgment, communication skills and ability to lead tough conversations
Proven experience growing audience share across platforms
Expertise in producing compelling, content-driven newscasts
Ability to stay calm and decisive during breaking news and live coverageUnderstanding of the tenets of professional journalism and the responsibility to hold the powerful accountable
Bachelor’s degree in journalism, communications or related field preferred
Familiarity with New Orleans or a strong interest in serving this community
Required Skills Strong editorial judgment, communication skills and ability to lead tough conversations.
Preferred Skills Familiarity with New Orleans or a strong interest in serving this community.
Pay range and compensation package TEGNA offers comprehensive benefits designed to safeguard the physical, mental and financial health of our employees and their families. TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance. Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one. Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health. TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year. Some jobs are covered by a collective bargaining agreement and thus some or all of the benefits described herein may not apply. For example, some newsroom bargaining unit employees receive health and retirement benefits under plans administered by the union.
Equal Opportunity Statement TEGNA Inc. is a proud equal opportunity employer. We are proud to be an equal opportunity employer, hiring and developing individuals from diverse backgrounds and experiences to add to our collaborative culture. We value and consider applications from all qualified candidates without regard to actual or perceived race, color, religion, national origin, sex, gender, age, marital status, personal appearance, sexual orientation, gender identity or expression, family responsibilities, disability, medical condition, enrollment in college or vocational school, political affiliation, military or veteran status, citizenship status, genetic information, or any other basis protected by federal, state or local law. TEGNA will reasonably accommodate qualified individuals with disabilities in accordance with applicable law. If you are in need of an accommodation in order to submit your application, please email askhr@tegna.com.
Recruiting Fraud Alert To all candidates: your personal information and online safety are important to us. Only TEGNA Recruiters or Hiring Managers will reach out to you.
Seniority level Mid-Senior level
Employment type Full-time
Job function Writing/Editing, Product Management, and Project Management
Industries Broadcast Media Production and Distribution
#J-18808-Ljbffr