PaceMate®
PaceMate™ Growth Marketing Manager (full-time, remote)
Primary Location: All U.S. Locations (remote)
Why work at PaceMate?
Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™ enables renowned electrophysiologists, device clinics, and healthcare systems to effectively manage device patient populations, improving outcomes, reimbursements, and productivity. Join Our Team
We are seeking a Growth Marketing Manager to lead PaceMate’s digital strategy, demand generation, marketing automation, and operations. Focus areas include accelerating customer acquisition, optimizing the digital funnel, and strengthening the tech stack through data-driven experimentation and continuous improvement. Essential Functions
Digital Growth Strategy & Execution Marketing Automation & MarTech Operations Website Optimization & Analytics SEO/SEM & Website Performance Paid Media Optimization & Analytics Cross-Functional Support & Reporting Job Responsibilities
Digital Growth Strategy Own and execute PaceMate’s digital acquisition and growth strategy with a focus on measurable results Develop and run experiments across paid, organic, email, website, and automation channels to optimize conversion and pipeline generation Partner with Sales to refine lifecycle stages, scoring, attribution, and lead routing Identify new digital growth opportunities and emerging channels Paid Media & Performance Marketing Manage paid campaigns across Google Ads, social platforms, and retargeting channels Manage and optimize campaigns in LinkedIn Campaign Manager, including audience targeting, retargeting, creative testing, and performance analytics Implement continuous optimization, A/B testing, and performance tracking aligned to CPL, CAC, and lead quality Build dashboards to communicate paid performance and growth metrics to leadership Maintain strong vendor/agency relationships for paid media support where applicable Marketing Automation & HubSpot Ownership Build and manage HubSpot workflows, nurtures, reporting dashboards, segmentation, and lifecycle definitions Maintain database integrity and ensure accurate marketing-to-sales handoff processes Improve email marketing performance through testing, automation, and personalization Ensure full integration and alignment with Salesforce for seamless reporting across systems SEO/SEM, Website Optimization & Analytics Use SEMrush to drive keyword strategy, competitive analysis, and technical SEO improvements Use Microsoft Clarity to analyze user behavior, friction points, and conversion opportunities Collaborate with internal and external teams to optimize landing pages, site structure, and CRO performance Ensure ongoing compliance with SEO/SEM best practices Marketing Operations Develop scalable processes that improve efficiency, predictability, and execution quality across the marketing team Manage tasks, workflows, and timelines using ClickUp Maintain organized digital asset libraries and documentation in SharePoint Assist with content needs for digital campaigns, landing pages, and internal communications Support cross-functional alignment between marketing, sales, leadership, and key stakeholders Education, Experience, and Core Competency Requirements
6+ years of digital or growth marketing experience with a focus on performance and operations Advanced experience with HubSpot for marketing automation and CMS-based website management (required) Salesforce alignment and reporting ClickUp or similar project management platforms Microsoft Clarity SEMrush LinkedIn Marketing Suite (Google Ads, Meta, LinkedIn) Microsoft Suite and SharePoint Strong analytical abilities with experience creating dashboards, experiments, and data-driven decision-making frameworks Proven ability to optimize acquisition funnels, lifecycle stages, and multi-channel campaigns Excellent organizational and project management capabilities Strong communication and collaboration skills Ability to work in a fast-paced growth environment and manage multiple priorities Physical Requirements
Must remain in a stationary position, frequently operate a computer or other office equipment, and communicate with customers and employees. Must reside in the contiguous United States. Must maintain a separate home office with a high-speed internet connection. Occasional travel may be required. Reporting Relationships
Supervised by: VP of Marketing Compensation
$110,000 – $150,000, depending on education, length of employment, experience, and certifications. Benefits
Health, Dental, Vision, Long-Term Disability, Short-Term Disability, Supplemental Life, Flexible Spending Account, Healthcare Savings Account, 401k Retirement Savings, Discount Program, Employee Assistance Program, Financial Wellness Program, Paid Time Off, Legal Insurance, Identity Theft Protection, Hospital Indemnity, Critical Illness, and Accident Coverage. Required Equipment
Stable, reliable internet access.
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Recognized as a Top 100 Healthcare Technology Company by Healthcare Technology Report, PaceMate is one of the nation’s fastest-growing companies in cardiac rhythm management software and remote monitoring. Combining the most technologically advanced cloud-native software, research-grade data, and seamless integrations, PaceMateLIVE™ enables renowned electrophysiologists, device clinics, and healthcare systems to effectively manage device patient populations, improving outcomes, reimbursements, and productivity. Join Our Team
We are seeking a Growth Marketing Manager to lead PaceMate’s digital strategy, demand generation, marketing automation, and operations. Focus areas include accelerating customer acquisition, optimizing the digital funnel, and strengthening the tech stack through data-driven experimentation and continuous improvement. Essential Functions
Digital Growth Strategy & Execution Marketing Automation & MarTech Operations Website Optimization & Analytics SEO/SEM & Website Performance Paid Media Optimization & Analytics Cross-Functional Support & Reporting Job Responsibilities
Digital Growth Strategy Own and execute PaceMate’s digital acquisition and growth strategy with a focus on measurable results Develop and run experiments across paid, organic, email, website, and automation channels to optimize conversion and pipeline generation Partner with Sales to refine lifecycle stages, scoring, attribution, and lead routing Identify new digital growth opportunities and emerging channels Paid Media & Performance Marketing Manage paid campaigns across Google Ads, social platforms, and retargeting channels Manage and optimize campaigns in LinkedIn Campaign Manager, including audience targeting, retargeting, creative testing, and performance analytics Implement continuous optimization, A/B testing, and performance tracking aligned to CPL, CAC, and lead quality Build dashboards to communicate paid performance and growth metrics to leadership Maintain strong vendor/agency relationships for paid media support where applicable Marketing Automation & HubSpot Ownership Build and manage HubSpot workflows, nurtures, reporting dashboards, segmentation, and lifecycle definitions Maintain database integrity and ensure accurate marketing-to-sales handoff processes Improve email marketing performance through testing, automation, and personalization Ensure full integration and alignment with Salesforce for seamless reporting across systems SEO/SEM, Website Optimization & Analytics Use SEMrush to drive keyword strategy, competitive analysis, and technical SEO improvements Use Microsoft Clarity to analyze user behavior, friction points, and conversion opportunities Collaborate with internal and external teams to optimize landing pages, site structure, and CRO performance Ensure ongoing compliance with SEO/SEM best practices Marketing Operations Develop scalable processes that improve efficiency, predictability, and execution quality across the marketing team Manage tasks, workflows, and timelines using ClickUp Maintain organized digital asset libraries and documentation in SharePoint Assist with content needs for digital campaigns, landing pages, and internal communications Support cross-functional alignment between marketing, sales, leadership, and key stakeholders Education, Experience, and Core Competency Requirements
6+ years of digital or growth marketing experience with a focus on performance and operations Advanced experience with HubSpot for marketing automation and CMS-based website management (required) Salesforce alignment and reporting ClickUp or similar project management platforms Microsoft Clarity SEMrush LinkedIn Marketing Suite (Google Ads, Meta, LinkedIn) Microsoft Suite and SharePoint Strong analytical abilities with experience creating dashboards, experiments, and data-driven decision-making frameworks Proven ability to optimize acquisition funnels, lifecycle stages, and multi-channel campaigns Excellent organizational and project management capabilities Strong communication and collaboration skills Ability to work in a fast-paced growth environment and manage multiple priorities Physical Requirements
Must remain in a stationary position, frequently operate a computer or other office equipment, and communicate with customers and employees. Must reside in the contiguous United States. Must maintain a separate home office with a high-speed internet connection. Occasional travel may be required. Reporting Relationships
Supervised by: VP of Marketing Compensation
$110,000 – $150,000, depending on education, length of employment, experience, and certifications. Benefits
Health, Dental, Vision, Long-Term Disability, Short-Term Disability, Supplemental Life, Flexible Spending Account, Healthcare Savings Account, 401k Retirement Savings, Discount Program, Employee Assistance Program, Financial Wellness Program, Paid Time Off, Legal Insurance, Identity Theft Protection, Hospital Indemnity, Critical Illness, and Accident Coverage. Required Equipment
Stable, reliable internet access.
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