PYA
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Salesforce Marketing Analyst
role at
PYA
PYA is seeking a
Salesforce Marketing Analyst
as a driving force in optimizing PYA firm objectives by leveraging and optimizing marketing technologies, data integration, and analytics.
The
Salesforce
Marketing Analyst
will work closely with PYA’s Chief Marketing Officer and the PYA Marketing Team to champion the use of Salesforce and ZoomInfo, as well as other technologies, for podcasts and webinars, increasing the success of marketing campaigns, customer journey mapping, and ROI analysis.
By working closely with the centralized PYA Salesforce and Marketing teams, internal stakeholders, and external partners, the ideal Marketing Analyst candidate will leverage technology to enable and enhance firm strategic marketing initiatives.
Responsibilities
Support the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing
Build and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeys
Train and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agencies
Qualifications
2+ years of experience working in marketing technology or digital marketing roles in a corporate setting
CRM Experience required with a preference for Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo
Experience with Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo preferred
Proficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Account Engagement, is a plus
Familiarity with email marketing best practices and personalization strategies is also preferred
Creative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights, and optimizing marketing strategies
Traits that include detail-orientation, flexibility, and responsiveness
Exceptional time management, communication, and project management skills
About PYA PYA, a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.
Why Join PYA
Be part of a dynamic and collaborative team that values innovation and excellence
Work with industry leaders who are committed to professional growth and client success
Competitive compensation, comprehensive benefits, and opportunities for career advancement
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Public Relations, and Business Development
Industries
Hospitals and Health Care
Technology, Information and Media
#J-18808-Ljbffr
Salesforce Marketing Analyst
role at
PYA
PYA is seeking a
Salesforce Marketing Analyst
as a driving force in optimizing PYA firm objectives by leveraging and optimizing marketing technologies, data integration, and analytics.
The
Salesforce
Marketing Analyst
will work closely with PYA’s Chief Marketing Officer and the PYA Marketing Team to champion the use of Salesforce and ZoomInfo, as well as other technologies, for podcasts and webinars, increasing the success of marketing campaigns, customer journey mapping, and ROI analysis.
By working closely with the centralized PYA Salesforce and Marketing teams, internal stakeholders, and external partners, the ideal Marketing Analyst candidate will leverage technology to enable and enhance firm strategic marketing initiatives.
Responsibilities
Support the optimization and administration of Salesforce Account Engagement (formerly Pardot) and ZoomInfo platforms, including automation, lead management, personalization, integrations, and email marketing
Build and maintain multi-touch attribution models to understand the contribution of various marketing channels to overall performance, creating performance dashboards, analyzing campaign insights, and mapping and tracking customer journeys
Train and mentor marketing team members in Salesforce Account Engagement best practices, including automation, data usage and governance, campaign execution, and reporting, while collaborating cross-functionally internally and with external vendors and agencies
Qualifications
2+ years of experience working in marketing technology or digital marketing roles in a corporate setting
CRM Experience required with a preference for Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo
Experience with Salesforce Marketing Cloud Engagement (formerly Pardot) and ZoomInfo preferred
Proficiency in tools like Tableau, Power BI, and Google Analytics, with experience integrating these platforms into Account Engagement, is a plus
Familiarity with email marketing best practices and personalization strategies is also preferred
Creative problem solver with a high level of strategic, analytical, and conceptual skills and a passion for helping, uncovering insights, and optimizing marketing strategies
Traits that include detail-orientation, flexibility, and responsiveness
Exceptional time management, communication, and project management skills
About PYA PYA, a leading professional services firm, serves clients across the United States with expertise in consulting, accounting, compliance, and business strategy. With offices in Knoxville, Atlanta, Tampa, Charlotte, Nashville, and Kansas City, PYA is committed to helping clients achieve their goals through innovative solutions and unparalleled service. Learn more about The PYA Way.
Why Join PYA
Be part of a dynamic and collaborative team that values innovation and excellence
Work with industry leaders who are committed to professional growth and client success
Competitive compensation, comprehensive benefits, and opportunities for career advancement
Seniority level
Associate
Employment type
Full-time
Job function
Marketing, Public Relations, and Business Development
Industries
Hospitals and Health Care
Technology, Information and Media
#J-18808-Ljbffr