Circle
Circle (NYSE: CRCL) is one of the world’s leading internet financial platforms, building a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. The platform includes the largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise‑grade blockchain designed to become the economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet‑scale financial innovation.
What You’ll Be Part Of Circle is committed to visibility and stability. As we grow in some of the world’s strongest jurisdictions, Speed and Efficiency are motivators for our success, and our employees live by the company values: High Integrity, Future Forward, Multi‑Stakeholder, Mindful, and Driven by Excellence. Employees enjoy a flexible work environment that encourages new ideas and stakeholder participation.
What You’ll Be Responsible For As the Senior Marketing Analytics Manager, you will lead the evolution of Circle’s marketing analytics function from manual reporting to scalable, self‑serve, AI‑powered insights. You will deliver trusted, actionable insights that drive decision‑making across the organization, leverage AI and predictive models for forward‑looking insights, and ensure clean, enriched data for accurate reporting and segmentation. You will collaborate cross‑functionally with channel leads, Revenue Analytics, and Data Science to align KPIs and data usage, shaping how marketing performance is understood and acted on at Circle.
What You’ll Work On
Establish clear links between marketing activity, team OKRs, and business outcomes, supporting accountability and decision‑making.
Partner closely with channel, project, and campaign owners to define success metrics, align performance measurement with strategic goals, and build automated reporting.
Lead the development and scaling of self‑serve dashboards and AI‑powered analytics, including predictive models and prompt‑generated reporting.
Translate marketing goals into actionable data strategies that align with revenue and customer outcomes.
Collaborate with Revenue Analytics, Data Science, and the centralized AI team to ensure consistency and accuracy across reporting systems.
Proactively improve marketing attribution models to better assess influence on pipeline and revenue.
Measure marketing effectiveness at the brand awareness level, including sentiment, search trends, and competitive insights.
Maintain high standards of data hygiene and leverage enrichment tools to create complete profiles of target accounts and inbound leads.
Mentor analytics specialists and collaborators, fostering a culture of experimentation and continuous improvement.
Core Requirements
10+ years of experience in marketing analytics, business intelligence, or revenue operations.
Deep expertise in marketing attribution, campaign performance measurement, and funnel analytics.
Strong SQL skills with the ability to independently query, manipulate, and analyze large datasets.
Ability to translate complex data into strategic recommendations for non‑technical stakeholders.
Strong proficiency in data and BI tools such as Snowflake, Superset, BigQuery, and Tableau or Looker.
Experience with marketing tools including Google Analytics, HubSpot, and Webflow.
Preferred Requirements
Experience deploying AI tools for analytics use cases such as predictive modeling or prompt‑based reporting.
Proficiency in Python for advanced data manipulation, modeling, or automation workflows.
Familiarity with brand awareness metrics, sentiment analysis, and competitive intelligence tracking.
Background in B2B or fintech environments with multi‑touch marketing strategies.
Base Pay Range: $160,000 – $207,500
We are an
Equal Opportunity Employer . We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status required by law in the locations where we hire. Additionally, Circle participates in the E‑Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Research, Analyst, and Information Technology
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What You’ll Be Part Of Circle is committed to visibility and stability. As we grow in some of the world’s strongest jurisdictions, Speed and Efficiency are motivators for our success, and our employees live by the company values: High Integrity, Future Forward, Multi‑Stakeholder, Mindful, and Driven by Excellence. Employees enjoy a flexible work environment that encourages new ideas and stakeholder participation.
What You’ll Be Responsible For As the Senior Marketing Analytics Manager, you will lead the evolution of Circle’s marketing analytics function from manual reporting to scalable, self‑serve, AI‑powered insights. You will deliver trusted, actionable insights that drive decision‑making across the organization, leverage AI and predictive models for forward‑looking insights, and ensure clean, enriched data for accurate reporting and segmentation. You will collaborate cross‑functionally with channel leads, Revenue Analytics, and Data Science to align KPIs and data usage, shaping how marketing performance is understood and acted on at Circle.
What You’ll Work On
Establish clear links between marketing activity, team OKRs, and business outcomes, supporting accountability and decision‑making.
Partner closely with channel, project, and campaign owners to define success metrics, align performance measurement with strategic goals, and build automated reporting.
Lead the development and scaling of self‑serve dashboards and AI‑powered analytics, including predictive models and prompt‑generated reporting.
Translate marketing goals into actionable data strategies that align with revenue and customer outcomes.
Collaborate with Revenue Analytics, Data Science, and the centralized AI team to ensure consistency and accuracy across reporting systems.
Proactively improve marketing attribution models to better assess influence on pipeline and revenue.
Measure marketing effectiveness at the brand awareness level, including sentiment, search trends, and competitive insights.
Maintain high standards of data hygiene and leverage enrichment tools to create complete profiles of target accounts and inbound leads.
Mentor analytics specialists and collaborators, fostering a culture of experimentation and continuous improvement.
Core Requirements
10+ years of experience in marketing analytics, business intelligence, or revenue operations.
Deep expertise in marketing attribution, campaign performance measurement, and funnel analytics.
Strong SQL skills with the ability to independently query, manipulate, and analyze large datasets.
Ability to translate complex data into strategic recommendations for non‑technical stakeholders.
Strong proficiency in data and BI tools such as Snowflake, Superset, BigQuery, and Tableau or Looker.
Experience with marketing tools including Google Analytics, HubSpot, and Webflow.
Preferred Requirements
Experience deploying AI tools for analytics use cases such as predictive modeling or prompt‑based reporting.
Proficiency in Python for advanced data manipulation, modeling, or automation workflows.
Familiarity with brand awareness metrics, sentiment analysis, and competitive intelligence tracking.
Background in B2B or fintech environments with multi‑touch marketing strategies.
Base Pay Range: $160,000 – $207,500
We are an
Equal Opportunity Employer . We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or any other protected status required by law in the locations where we hire. Additionally, Circle participates in the E‑Verify Program in certain locations, as required by law.
Should you require accommodations or assistance in our interview process because of a disability, please reach out to accommodations@circle.com for support. We respect your privacy and will connect with you separately from our interview process to accommodate your needs.
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Research, Analyst, and Information Technology
#J-18808-Ljbffr