Pws
Associate Director, Graduate Enrollment Marketing & Communications
Pws, Waltham, Massachusetts, United States, 02254
Brandeis University's Enrollment Management division is accepting applications for the position of Associate Director of Graduate Enrollment Marketing & Communications. The
Associate Director of Graduate Enrollment Marketing and Communications
is responsible for supporting recruitment and enrollment of the university’s graduate programs by developing and executing a comprehensive marketing strategy that attracts and enrolls top-tier graduate students, all while enhancing our brand and strengthening our digital presence. This is a fantastic opportunity for someone who thrives on building effective campaigns from the ground up, using data to inform decisions, and is a strong project manager.
This position serves as the graduate admissions strategist and oversees the graduate admissions website, email campaigns, event promotion, and printed collateral to cultivate and maintain relationships and drive conversions. This role also manages the Email Marketing Specialist and collaborates closely with the Graduate Admissions team.
The hiring range for this position is $90k - $100k.
Key Responsibilities The Associate Director will be responsible for marketing and communications for graduate admissions, including digital strategy, content development, and campaign execution. Reporting to the Director of Enrollment Marketing & Communications, they serve as a key strategist, driving enrollment growth and enhancing the prospective student experience.
Marketing & Communications Strategy (30%)
Develop and implement a comprehensive marketing and communications strategy to attract and enroll students in graduate programs, collaborating with the Dean of Graduate Admissions and four schools.
Serve as lead on content development across all channels, ensuring messaging is strategic, brand-aligned, and tailored to various prospective student segments.
Project Management and Leadership (30%)
Oversee graduate enrollment marketing projects from inception through completion, ensuring deliverables are met on time, within scope, and aligned with strategic enrollment goals.
Coordinate the prioritization of marketing requests, managing workloads and resources for the Graduate Enrollment Marketing team to deliver high-impact results.
Manage, mentor, and develop the Email Marketing Specialist and any student workers.
Collaborate with various internal and external stakeholders, including admissions counselors, faculty, and external agencies, to ensure marketing initiatives align with enrollment goals.
Email Marketing (20%)
Lead the strategy and execution of email marketing initiatives, including automated workflows and targeted campaigns.
Manage the Email Marketing Specialist, providing guidance on campaign development, A/B testing, and performance analysis to maximize conversions.
Ensure email communications are consistent with the university's brand guidelines and are deployed effectively through our CRM (Slate) and other platforms.
Digital Marketing & Website Management (20%)
Serve as the primary administrator for the graduate admissions webpages, managing content, user experience (UX) design, and technical features.
Utilize analytics tools, such as Google Analytics and our CRM (Slate), to track performance, analyze user behavior, and optimize campaigns for maximum effectiveness.
Education & Work Experience
Education: Bachelor's degree required.
Work Experience: 5-8 years of related experience.
Other requirements
This is a hybrid position, with 2-3 days per week in the office, located in Waltham, MA.
Occasional evening or weekend work.
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Associate Director of Graduate Enrollment Marketing and Communications
is responsible for supporting recruitment and enrollment of the university’s graduate programs by developing and executing a comprehensive marketing strategy that attracts and enrolls top-tier graduate students, all while enhancing our brand and strengthening our digital presence. This is a fantastic opportunity for someone who thrives on building effective campaigns from the ground up, using data to inform decisions, and is a strong project manager.
This position serves as the graduate admissions strategist and oversees the graduate admissions website, email campaigns, event promotion, and printed collateral to cultivate and maintain relationships and drive conversions. This role also manages the Email Marketing Specialist and collaborates closely with the Graduate Admissions team.
The hiring range for this position is $90k - $100k.
Key Responsibilities The Associate Director will be responsible for marketing and communications for graduate admissions, including digital strategy, content development, and campaign execution. Reporting to the Director of Enrollment Marketing & Communications, they serve as a key strategist, driving enrollment growth and enhancing the prospective student experience.
Marketing & Communications Strategy (30%)
Develop and implement a comprehensive marketing and communications strategy to attract and enroll students in graduate programs, collaborating with the Dean of Graduate Admissions and four schools.
Serve as lead on content development across all channels, ensuring messaging is strategic, brand-aligned, and tailored to various prospective student segments.
Project Management and Leadership (30%)
Oversee graduate enrollment marketing projects from inception through completion, ensuring deliverables are met on time, within scope, and aligned with strategic enrollment goals.
Coordinate the prioritization of marketing requests, managing workloads and resources for the Graduate Enrollment Marketing team to deliver high-impact results.
Manage, mentor, and develop the Email Marketing Specialist and any student workers.
Collaborate with various internal and external stakeholders, including admissions counselors, faculty, and external agencies, to ensure marketing initiatives align with enrollment goals.
Email Marketing (20%)
Lead the strategy and execution of email marketing initiatives, including automated workflows and targeted campaigns.
Manage the Email Marketing Specialist, providing guidance on campaign development, A/B testing, and performance analysis to maximize conversions.
Ensure email communications are consistent with the university's brand guidelines and are deployed effectively through our CRM (Slate) and other platforms.
Digital Marketing & Website Management (20%)
Serve as the primary administrator for the graduate admissions webpages, managing content, user experience (UX) design, and technical features.
Utilize analytics tools, such as Google Analytics and our CRM (Slate), to track performance, analyze user behavior, and optimize campaigns for maximum effectiveness.
Education & Work Experience
Education: Bachelor's degree required.
Work Experience: 5-8 years of related experience.
Other requirements
This is a hybrid position, with 2-3 days per week in the office, located in Waltham, MA.
Occasional evening or weekend work.
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