Marketing Campaigns Manager
Legend Biotech USA, Piscataway, NJ, United States
Company Overview
GenScript Biotech Corporation (Stock Code: 1548.HK) is a global biotechnology group founded in 2002. GenScript operates across North America, Europe, Greater China and Asia Pacific with business units in Life Science CRO, enzyme & synthetic biology products, biologics development & manufacturing, and cell therapy.
ProBio ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with strategies, solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug, accelerating drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical and commercial manufacturing.
Job Title Marketing Campaigns Manager, International
Location & Compensation Remote in the US (New Jersey preferred). Estimated salary: $85,000 – $105,000.
Reporting Lead of Campaign Marketing Team.
Key Responsibilities
Work with cross‑functional teams on marketing briefs and in‑depth customer understanding to transform business needs into marketing campaigns.
Provide insight‑driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni‑channel content development and evaluation methods.
Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various content amplified at multiple connection points.
Optimize the marketing campaign process and management tools to ensure high‑quality and timely production/implementation of all campaign/event materials.
Monitor progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Qualifications
Bachelor’s degree or above; major not limited.
5+ years of work experience, with more than 2 years related to marketing campaign strategy and execution.
Educational background or work experience in the biomedical/biotechnology industry is preferred.
Familiar with marketing campaign planning, execution and analysis; knowledge of digital marketing channels and strategies.
Experience planning and implementing large‑scale online/offline activities is preferred.
Strong market insight, analytical ability and strategic thinking.
Strong organization, coordination and communication skills; able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
Fluent in spoken English; excellent reading and writing skills required.
Equal Opportunity Statement GenScript USA Inc./ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug‑free workplace.
Please note: GenScript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/ProBio does not request personal information from candidates through individual email or any other platform.
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ProBio ProBio proactively provides end-to-end CDMO service from drug discovery to commercialization with strategies, solutions and efficient processes in cell and gene therapy, vaccine, biologics discovery and antibody protein drug, accelerating drug development for customers. ProBio’s total cell and gene therapy solution covers CMC of plasmid and virus for IND filing as well as clinical and commercial manufacturing.
Job Title Marketing Campaigns Manager, International
Location & Compensation Remote in the US (New Jersey preferred). Estimated salary: $85,000 – $105,000.
Reporting Lead of Campaign Marketing Team.
Key Responsibilities
Work with cross‑functional teams on marketing briefs and in‑depth customer understanding to transform business needs into marketing campaigns.
Provide insight‑driven and targeted creative strategy and campaign planning, including target audience definition, creative ideation, omni‑channel content development and evaluation methods.
Oversee internal and external creative content creation (visuals, A/Vs, emails, social media, etc.) based on the creative strategy and planned timelines, ensuring alignment with brand guidelines and business strategies.
Build the storytelling of the GenScript LSG brand across campaigns, ensuring consistency and strategic continuity through various content amplified at multiple connection points.
Optimize the marketing campaign process and management tools to ensure high‑quality and timely production/implementation of all campaign/event materials.
Monitor progress and analyze the effectiveness of marketing campaigns, provide analysis reports and optimization suggestions.
Oversee the marketing campaigns team’s engagement, capability development and performance assessment while inspiring them.
Qualifications
Bachelor’s degree or above; major not limited.
5+ years of work experience, with more than 2 years related to marketing campaign strategy and execution.
Educational background or work experience in the biomedical/biotechnology industry is preferred.
Familiar with marketing campaign planning, execution and analysis; knowledge of digital marketing channels and strategies.
Experience planning and implementing large‑scale online/offline activities is preferred.
Strong market insight, analytical ability and strategic thinking.
Strong organization, coordination and communication skills; able to discuss plans and programs with partners (product managers, regional marketers, EMKT channels, etc.) and coordinate resources to maximize marketing effectiveness.
Ability to juggle multiple objectives, projects and tasks and deliver within deadlines.
Fluent in spoken English; excellent reading and writing skills required.
Equal Opportunity Statement GenScript USA Inc./ProBio Inc. is a proud equal opportunity/affirmative action employer committed to attracting, retaining, and maximizing the performance of a diverse and inclusive workforce. It is the Company's policy to ensure equal employment opportunity without discrimination or harassment based on race, color, religion, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity or expression, age, disability, national origin, marital or domestic/civil partnership status, genetic information, citizenship status, uniformed service member or veteran status, or any other characteristic protected by law.
GenScript USA Inc./ProBio Inc. maintains a drug‑free workplace.
Please note: GenScript USA Inc./ProBio Inc. will only contact candidates through verified application sources. GenScript/ProBio does not request personal information from candidates through individual email or any other platform.
#J-18808-Ljbffr