Anheuser-Busch
Manager, National Trade Marketing - Cutwater
Dreaming big is in our DNA. It’s who we are as a company. It’s our culture. It’s our heritage. And more than ever, it’s our future. A future where we’re always looking forward. Always serving up new ways to meet life’s moments. A future where we keep dreaming bigger. We look for people with passion, talent, and curiosity, and provide them with the teammates, resources and opportunities to unleash their full potential. The power we create together – when we combine your strengths with ours – is unstoppable. Are you ready to join a team that dreams as big as you do?
SALARY:
$125,600 - $149,150, bonus and long-term incentive eligible
Company Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers.
Role Summary We are looking for a Trade Marketing Manager focused on the Cutwater brand family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser‑Busch portfolio.
Job Responsibilities
Own National Trade Marketing Strategy for Cutwater, bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross‑functional sales and marketing teams both nationally and regionally to ensure programs work for all key markets/retailers and sales teams are aware of priorities and trade programs
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
Continuously research new and innovative ways to communicate our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are exceeded
Lead program performance expectations and execution at retail and provide insights to improve current and future programs – report back to brand team on routine basis
Analyze return on investment (ROI) and trade asset sales
Minimal travel
5 days in office
Job Qualifications
5+ years of Consumer Packaged Goods (CPG) sales or marketing experience – alcohol industry preferred
Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
Effective presentation and communication skills with experience presenting to key partners
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax‑Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with company matching contribution
Chance to work in a fast‑paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr
SALARY:
$125,600 - $149,150, bonus and long-term incentive eligible
Company Michelob ULTRA. Cutwater Spirits. Budweiser. Kona Brewing Co. Stella Artois. Bud Light. That’s right, over 100 of America’s most loved brands, to be exact. We are powered by a 19,000‑strong team that shares our passion to create a future with more cheers.
Role Summary We are looking for a Trade Marketing Manager focused on the Cutwater brand family. This role will own the development of below the line programming, POS / POCM, merch, novelties, wearables and communications for one of the fastest growing brands in the Anheuser‑Busch portfolio.
Job Responsibilities
Own National Trade Marketing Strategy for Cutwater, bringing insights, sales and marketing knowledge to below the line program development
Provide consumer and shopper connected solutions based on Shopper Occasions & Insights to drive Brand performance across all Channels
Build impactful programs and execution toolkits to support key selling moments
Lead Below the Line (BTL) Briefs with our Agency Partners
Own the execution of all branded content at the shopper level by collaborating closely with our Shopper team and national retail/regional sales teams
Own retail hook/tactic development and execution
Form and maintain ongoing touchpoints between cross‑functional sales and marketing teams both nationally and regionally to ensure programs work for all key markets/retailers and sales teams are aware of priorities and trade programs
Adhere to all deadlines, specifically the trade asset Buying Window Calendar Timeframe as outlined
Continuously research new and innovative ways to communicate our messaging with shoppers at retail by testing assets with insights partner to ensure benchmarks are exceeded
Lead program performance expectations and execution at retail and provide insights to improve current and future programs – report back to brand team on routine basis
Analyze return on investment (ROI) and trade asset sales
Minimal travel
5 days in office
Job Qualifications
5+ years of Consumer Packaged Goods (CPG) sales or marketing experience – alcohol industry preferred
Strong experience in analyzing information and making insightful recommendations
Highly organized with ability to handle priorities and coordinate multiple projects
Effective presentation and communication skills with experience presenting to key partners
Benefits
Health benefits including Medical, Dental, Vision, Wellness and Tax‑Advantaged Savings and Spending Accounts
Life Insurance and Disability Income Protection
Generous Parental Leave and FMLA policies
401(k) Retirement Savings options with company matching contribution
Chance to work in a fast‑paced environment among a company of owners
Free Beer!
#J-18808-Ljbffr