New York State Parks, Recreation & Historic Preservation
Public Information Specialist 2 (Digital Content)
New York State Parks, Recreation & Historic Preservation, Albany, New York, United States
Public Information Specialist 2 (Digital Content)
Join to apply for the
Public Information Specialist 2 (Digital Content)
role at
New York State Parks, Recreation & Historic Preservation .
Be among the first 25 applicants.
Pay Range Base pay range: $86,681.00/yr - $109,650.00/yr. Pay will be based on your skills and experience.
Description The Public Information Specialist 2 (Digital Content), SG-23, will report to the Public Information Specialist 3 (Digital Content), SG-25, of the Business Innovation Bureau and work in the Albany Main Office. The role will align innovative tools and solutions with agency vision, goals, and objectives, manage core public‑facing digital products and tools, plan future development, streamline processes, support governance, improve customer experience, and anticipate future needs.
Duties
Strategize and deliver effective digital products or enhancement projects that increase customer satisfaction while supporting agency priorities.
Lead in all phases of projects—strategy, design, development, testing/QA, deployment, maintenance, growth, and evolution.
Evaluate public‑facing products against Digital First Standards, recommend iterations and improvements.
Support CMS administration, content auditing, workflow management, governance, and editing.
Work closely with program managers and operational teams to integrate customer experience considerations into planning and execution.
Lead training workshops and collaborative sessions to build buy‑in and drive adoption of best practices.
Simplify complex government information or services into intuitive, user‑centered experiences.
Provide solutions to stakeholders by leveraging existing products and tools or by scoping future products, development work or enhancements.
Leverage analytic data and feedback loops and synthesize findings into actionable recommendations.
Monitor product performance, identify gaps and potential impacts, and provide mitigation paths.
Cultivate strong working rapport with state and vendor partners, project managers, product owners, business analysts, designers, developers, and subject matter experts.
Supervise and delegate tasks to subordinate staff within the Business Innovation Bureau as needed.
Qualifications
Seven years of experience in public relations, social media, and digital communications (non‑competitive). Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar (substitutes for two, four, or five years).
One year of experience as a Public Information Specialist 1 (Digital Content) (promotion).
Operating Needs
Must possess and maintain a valid driver’s license that allows the candidate to legally operate a vehicle in New York State.
Preferred Experience
Understanding of digital technologies, web/UX design.
Experience with website management and content management systems.
Excellent communication skills, translating complex technical issues into clear, actionable language for non‑technical stakeholders.
Strong facilitation, writing, and organization skills, with experience leading complex, cross‑functional projects.
Experience with tools like Atlassian Confluence and JIRA, Drupal, Google Analytics, GovDelivery.
Benefits Generous benefits package, worth approximately 65% of salary, including paid time off, health care, retirement, and other benefits.
Paid Time Off
44 days – 13 vacation days, 13 sick days, 5 personal leave days, 13 holidays.
Three professional leave days annually.
Health Care Benefits
Employees and dependents can pick from a variety of affordable health insurance programs.
Family dental and vision benefits at no additional cost.
Additional Benefits
New York State Employees’ Retirement System (ERS) Membership
NYS Deferred Compensation
Access to NY 529 and NY ABLE College Savings Programs, and U.S. Savings Bonds
Public Service Loan Forgiveness (PSLF)
Paid Parental Leave
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function General Business
Industries Government Administration
#J-18808-Ljbffr
Public Information Specialist 2 (Digital Content)
role at
New York State Parks, Recreation & Historic Preservation .
Be among the first 25 applicants.
Pay Range Base pay range: $86,681.00/yr - $109,650.00/yr. Pay will be based on your skills and experience.
Description The Public Information Specialist 2 (Digital Content), SG-23, will report to the Public Information Specialist 3 (Digital Content), SG-25, of the Business Innovation Bureau and work in the Albany Main Office. The role will align innovative tools and solutions with agency vision, goals, and objectives, manage core public‑facing digital products and tools, plan future development, streamline processes, support governance, improve customer experience, and anticipate future needs.
Duties
Strategize and deliver effective digital products or enhancement projects that increase customer satisfaction while supporting agency priorities.
Lead in all phases of projects—strategy, design, development, testing/QA, deployment, maintenance, growth, and evolution.
Evaluate public‑facing products against Digital First Standards, recommend iterations and improvements.
Support CMS administration, content auditing, workflow management, governance, and editing.
Work closely with program managers and operational teams to integrate customer experience considerations into planning and execution.
Lead training workshops and collaborative sessions to build buy‑in and drive adoption of best practices.
Simplify complex government information or services into intuitive, user‑centered experiences.
Provide solutions to stakeholders by leveraging existing products and tools or by scoping future products, development work or enhancements.
Leverage analytic data and feedback loops and synthesize findings into actionable recommendations.
Monitor product performance, identify gaps and potential impacts, and provide mitigation paths.
Cultivate strong working rapport with state and vendor partners, project managers, product owners, business analysts, designers, developers, and subject matter experts.
Supervise and delegate tasks to subordinate staff within the Business Innovation Bureau as needed.
Qualifications
Seven years of experience in public relations, social media, and digital communications (non‑competitive). Associate’s, bachelor’s, or master’s degree in Communications, English, Public Relations, Social Media, Digital Communications, or similar (substitutes for two, four, or five years).
One year of experience as a Public Information Specialist 1 (Digital Content) (promotion).
Operating Needs
Must possess and maintain a valid driver’s license that allows the candidate to legally operate a vehicle in New York State.
Preferred Experience
Understanding of digital technologies, web/UX design.
Experience with website management and content management systems.
Excellent communication skills, translating complex technical issues into clear, actionable language for non‑technical stakeholders.
Strong facilitation, writing, and organization skills, with experience leading complex, cross‑functional projects.
Experience with tools like Atlassian Confluence and JIRA, Drupal, Google Analytics, GovDelivery.
Benefits Generous benefits package, worth approximately 65% of salary, including paid time off, health care, retirement, and other benefits.
Paid Time Off
44 days – 13 vacation days, 13 sick days, 5 personal leave days, 13 holidays.
Three professional leave days annually.
Health Care Benefits
Employees and dependents can pick from a variety of affordable health insurance programs.
Family dental and vision benefits at no additional cost.
Additional Benefits
New York State Employees’ Retirement System (ERS) Membership
NYS Deferred Compensation
Access to NY 529 and NY ABLE College Savings Programs, and U.S. Savings Bonds
Public Service Loan Forgiveness (PSLF)
Paid Parental Leave
Seniority Level Mid‑Senior level
Employment Type Full‑time
Job Function General Business
Industries Government Administration
#J-18808-Ljbffr