Amazon
Marketing Manager, Series, Amazon MGM Studios
Amazon, Culver City, California, United States, 90232
Marketing Manager – Series, Amazon MGM Studios
Amazon MGM Studios is the home for talent, creating and producing Original films and television series for a global audience. Original series premiere exclusively on Prime Video, which is available in more than 240 countries and territories worldwide. Amazon MGM Studios also produces and acquires Original movies for theatrical release and exclusively for Prime Video.
Job Description Amazon MGM Studios Series Marketing is seeking a highly motivated, results‑oriented Marketing Manager with a passion for developing high‑impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on‑ and off‑Amazon that build awareness for and deeper engagement with Prime Original Series. You will help develop integrated go‑to‑market plans to launch and sustain engagement for Prime Original Series and work closely with cross‑functional teams to create best‑in‑class integrated programs that drive awareness, conversation and viewership. As a Marketing Manager, you'll have a proven track record for driving results via innovative marketing campaigns, including autonomous roadmap setting, goal definition, and partner collaboration. As a multifaceted marketer you possess a blended balance of strategist, brand builder, creative instinct, project manager, producer, industry knowledge and analyst. Success requires strong relationship building and the ability to coordinate campaign rollouts on a global scale.
Key Responsibilities
Support overall global strategy for consumer marketing for Prime Original Series, including the creation of goals, approach, positioning, and overall communication and engagement strategy.
Help develop 360 campaigns in the U.S. across all channels (e.g., social, digital, Amazon owned channels, TV, in‑theater, print, out‑of‑home and PR).
Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success.
Align closely with research teams to develop priority consumer insight studies.
Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, and recommend continuous improvement.
Act as a leader and catalyst who inspires others to deliver bar‑raising, best‑in‑class ideas and plans at a global scale, eliminating barriers that may impede success.
Bring big ideas to the table, obtain buy‑in and implement ideas efficiently at scale.
Measure outputs against internal and external benchmarks and deliver continuous improvement.
Present to senior leadership to update on key metrics and progress toward goals; establish mechanisms to operationalize timely global status updates for titles.
Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to advance our position.
Basic Qualifications
4+ years of professional, non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
Preferred Qualifications
Experience working with Executive Producers, including relationship management, storytelling and ensuring effective partnership between the Marketing and Producing teams.
Decision‑making skills with the ability to lead, influence, align and inspire teams, including those who are not direct reports.
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside the scope of the job.
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign‑on payments and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job ID: A3147136
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Public Relations and Marketing
Industry: Software Development
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Job Description Amazon MGM Studios Series Marketing is seeking a highly motivated, results‑oriented Marketing Manager with a passion for developing high‑impact marketing campaigns that reach millions of customers globally. You'll be responsible for executing consumer campaigns on‑ and off‑Amazon that build awareness for and deeper engagement with Prime Original Series. You will help develop integrated go‑to‑market plans to launch and sustain engagement for Prime Original Series and work closely with cross‑functional teams to create best‑in‑class integrated programs that drive awareness, conversation and viewership. As a Marketing Manager, you'll have a proven track record for driving results via innovative marketing campaigns, including autonomous roadmap setting, goal definition, and partner collaboration. As a multifaceted marketer you possess a blended balance of strategist, brand builder, creative instinct, project manager, producer, industry knowledge and analyst. Success requires strong relationship building and the ability to coordinate campaign rollouts on a global scale.
Key Responsibilities
Support overall global strategy for consumer marketing for Prime Original Series, including the creation of goals, approach, positioning, and overall communication and engagement strategy.
Help develop 360 campaigns in the U.S. across all channels (e.g., social, digital, Amazon owned channels, TV, in‑theater, print, out‑of‑home and PR).
Work collaboratively with creators, showrunners, producers and international teams to ensure overall global success.
Align closely with research teams to develop priority consumer insight studies.
Create and own goals and performance metrics for campaigns; monitor regularly to understand effectiveness of strategy and creative, and recommend continuous improvement.
Act as a leader and catalyst who inspires others to deliver bar‑raising, best‑in‑class ideas and plans at a global scale, eliminating barriers that may impede success.
Bring big ideas to the table, obtain buy‑in and implement ideas efficiently at scale.
Measure outputs against internal and external benchmarks and deliver continuous improvement.
Present to senior leadership to update on key metrics and progress toward goals; establish mechanisms to operationalize timely global status updates for titles.
Cultivate positive relationships with companies, talent, executive producers, external studios and other relevant global stakeholders to advance our position.
Basic Qualifications
4+ years of professional, non‑internship marketing experience.
Experience using data and metrics to drive improvements.
Experience building, executing and scaling cross‑functional programs or marketing campaigns from concept to completion.
Preferred Qualifications
Experience working with Executive Producers, including relationship management, storytelling and ensuring effective partnership between the Marketing and Producing teams.
Decision‑making skills with the ability to lead, influence, align and inspire teams, including those who are not direct reports.
Demonstrated bias for action and willingness to roll up sleeves to get work done, even when outside the scope of the job.
Amazon is an equal‑opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information.
Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay for this position ranges from $72,600/year in our lowest geographic market up to $155,200/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job‑related knowledge, skills, and experience. Amazon is a total compensation company. Depending on the position offered, equity, sign‑on payments and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
Job ID: A3147136
Seniority level: Mid‑Senior level
Employment type: Full‑time
Job function: Public Relations and Marketing
Industry: Software Development
#J-18808-Ljbffr