Deckers Brands
Sr. Manager, Global Brand Integrated Marketing - Performance
Deckers Brands, Olympia, Washington, United States
Sr. Manager, Global Brand Integrated Marketing - Performance
Deckers Brands – Remote US (West Coast Preferred)
Reports to: Director, HOKA Global Integrated Marketing – Performance
Role Overview As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you will be the strategic connector across cross‑functional teams to ensure cohesive, high‑impact campaigns. You’ll partner with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, e‑Commerce, and Creative to drive storytelling and amplification, oversee the integrated process, and ensure cross‑functional clarity, creative consistency, and timely delivery of marketing plans.
Key Responsibilities
Inspire and guide global marketing teams to execute aligned campaign goals.
Lead the development and execution of integrated marketing plans for seasonal campaigns and activations.
Drive integrated planning processes across all regions.
Serve as primary point of contact for regional teams and review marketing investment plans.
Collaborate with Creative and agency partners to translate strategy into consumer‑facing assets and track toolkit delivery.
Author strategic creative campaign briefs grounded in brand, business, and consumer objectives.
Manage and build the seasonal global internal marketing calendar.
Coach and develop team members into 360 marketers.
Create compelling presentations for senior stakeholders.
Measure and evolve campaign planning with media, analytics, and regional teams.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital or related field; Master’s/MBA a plus.
8+ years of experience in global product or integrated marketing at a performance‑running outdoor or lifestyle footwear brand.
4+ years of people‑management experience.
Proven track record managing complex timelines and campaign calendars across multiple seasons.
Deep experience in global integrated campaigns across digital‑first, CTV, retail, experiential, OOH, and wholesale.
Strategic thinking, operational planning, creative briefing, storytelling, and translation of complex ideas into clear direction.
Experience managing external partners (agencies, vendors).
Flexible, diplomatic, solutions‑oriented, forward‑momentum culture.
Benefits
Competitive salary $140k‑$150k plus bonuses.
Health, dental, vision, and wellness programs.
Paid time off and family leave.
Generous employee discounts and perks.
Opportunities for growth and development.
Equal Employment Opportunity Deckers Brands is an equal opportunity employer. All qualified applicants are encouraged to apply.
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Reports to: Director, HOKA Global Integrated Marketing – Performance
Role Overview As the Sr. Manager, HOKA Global Integrated Brand Marketing – Performance, you will be the strategic connector across cross‑functional teams to ensure cohesive, high‑impact campaigns. You’ll partner with Sports Marketing, PR, Social, Ambassador/Influencer, Retail, Wholesale, e‑Commerce, and Creative to drive storytelling and amplification, oversee the integrated process, and ensure cross‑functional clarity, creative consistency, and timely delivery of marketing plans.
Key Responsibilities
Inspire and guide global marketing teams to execute aligned campaign goals.
Lead the development and execution of integrated marketing plans for seasonal campaigns and activations.
Drive integrated planning processes across all regions.
Serve as primary point of contact for regional teams and review marketing investment plans.
Collaborate with Creative and agency partners to translate strategy into consumer‑facing assets and track toolkit delivery.
Author strategic creative campaign briefs grounded in brand, business, and consumer objectives.
Manage and build the seasonal global internal marketing calendar.
Coach and develop team members into 360 marketers.
Create compelling presentations for senior stakeholders.
Measure and evolve campaign planning with media, analytics, and regional teams.
Qualifications
Bachelor’s degree in Marketing, Communications, Digital or related field; Master’s/MBA a plus.
8+ years of experience in global product or integrated marketing at a performance‑running outdoor or lifestyle footwear brand.
4+ years of people‑management experience.
Proven track record managing complex timelines and campaign calendars across multiple seasons.
Deep experience in global integrated campaigns across digital‑first, CTV, retail, experiential, OOH, and wholesale.
Strategic thinking, operational planning, creative briefing, storytelling, and translation of complex ideas into clear direction.
Experience managing external partners (agencies, vendors).
Flexible, diplomatic, solutions‑oriented, forward‑momentum culture.
Benefits
Competitive salary $140k‑$150k plus bonuses.
Health, dental, vision, and wellness programs.
Paid time off and family leave.
Generous employee discounts and perks.
Opportunities for growth and development.
Equal Employment Opportunity Deckers Brands is an equal opportunity employer. All qualified applicants are encouraged to apply.
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