EverCommerce
EverPro - Product Marketing Manager (Remote, US)
EverCommerce, Myrtle Point, Oregon, United States, 97458
EverCommerce (Nasdaq: EVCM) is a leading service commerce platform, providing vertically-tailored, integrated SaaS solutions that help more than 690,000 global service-based businesses accelerate growth, streamline operations, and increase retention. Its modern digital and mobile applications create predictable, informed, and convenient experiences between customers and their service professionals. With its EverPro, EverHealth, and EverWell brands specializing in Home, Health, and Wellness service industries, EverCommerce provides end-to-end business management software, embedded payment acceptance, marketing technology, and customer experience applications.
We’re looking for a
Product Marketing Manager
to join our
EverPro
team. In this role, you’ll craft and refine the strategy, messaging, and positioning that articulate the value of EverPro’s Horizontal Solutions. You’ll collaborate closely with product, sales, and marketing teams to turn customer and market insights into compelling narratives that drive adoption, retention, and expansion through cross-sell and upsell opportunities.
Key Responsibilities
Develop and refine product and competitive positioning to ensure that it is resonating with our intended target audience
Work cross-functionally with sales, marketing, and product teams to identify and message cross-sell opportunities across the EverPro portfolio, ensuring cohesive positioning and value articulation across all brands.
Collaborate with marketing and customer experience teams to map out the buyer’s journey tooptimizemessaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn
Support content marketing and SEO teams toidentifyand develop content that helps increase top of funnel with our ideal target customers
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
Obtain insights into customers’ usage of current products, untappedopportunitiesand buyer personas, through interviews, surveys, focus groups and sales data
Collaborate with product teams toidentifyand define target markets for new features, functionality and to drive increased productutilizationand customer stickiness
Directlyimpactrevenue by developing powerful sales enablement training and materials
Develop and execute an internal communications strategy that includes product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics
Experience and Skills
5+ years of product marketing experience; software or SaaS experience highly desired
Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
Exceptional customer centricity and appetite to engage with prospects and customers
Strong writing, communication, presentation development and delivery skills
Solid analytical skills with ability to derive strategic decisions based on data
Proficiencyin Salesforce.com, Marketo, Google Analytics
Strong interpersonal skills, careful attention to detail, and ability to drive consensus
Independent, self-starter with a sense of urgency and deep customer centricity
Strong project management skills and attention to detail who thrives in a fast-paced environment
Bachelor’s degree in business, marketing, communications, or related field.
Benefits and Perks
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Compensation The target base compensation for this position is $80,000 to $100,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
#J-18808-Ljbffr
We’re looking for a
Product Marketing Manager
to join our
EverPro
team. In this role, you’ll craft and refine the strategy, messaging, and positioning that articulate the value of EverPro’s Horizontal Solutions. You’ll collaborate closely with product, sales, and marketing teams to turn customer and market insights into compelling narratives that drive adoption, retention, and expansion through cross-sell and upsell opportunities.
Key Responsibilities
Develop and refine product and competitive positioning to ensure that it is resonating with our intended target audience
Work cross-functionally with sales, marketing, and product teams to identify and message cross-sell opportunities across the EverPro portfolio, ensuring cohesive positioning and value articulation across all brands.
Collaborate with marketing and customer experience teams to map out the buyer’s journey tooptimizemessaging for each stage of the decision-making process helping to drive closed won opportunities and reduce churn
Support content marketing and SEO teams toidentifyand develop content that helps increase top of funnel with our ideal target customers
Market intelligence—be the expert on our buyers, who are they, how they buy and their key buying criteria
Obtain insights into customers’ usage of current products, untappedopportunitiesand buyer personas, through interviews, surveys, focus groups and sales data
Collaborate with product teams toidentifyand define target markets for new features, functionality and to drive increased productutilizationand customer stickiness
Directlyimpactrevenue by developing powerful sales enablement training and materials
Develop and execute an internal communications strategy that includes product positioning, competitive positioning, new product releases, industry updates, competitive analysis updates and developments, and shifting market landscape dynamics
Experience and Skills
5+ years of product marketing experience; software or SaaS experience highly desired
Proven ability to lead cross-functional collaboration across sales, product, and marketing teams to identify, position, and execute cross-sell and upsell strategies across the portfolio
Exceptional customer centricity and appetite to engage with prospects and customers
Strong writing, communication, presentation development and delivery skills
Solid analytical skills with ability to derive strategic decisions based on data
Proficiencyin Salesforce.com, Marketo, Google Analytics
Strong interpersonal skills, careful attention to detail, and ability to drive consensus
Independent, self-starter with a sense of urgency and deep customer centricity
Strong project management skills and attention to detail who thrives in a fast-paced environment
Bachelor’s degree in business, marketing, communications, or related field.
Benefits and Perks
Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program
Compensation The target base compensation for this position is $80,000 to $100,000 USD per year in most US locations. Final offer amounts are determined by multiple factors including location, local market variances, and candidate experience and expertise, and may vary from the amounts listed above.
EverCommerce is an equal opportunity employer and we value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender identity, sexual orientation, age, marital status, veteran status, or disability status. We look forward to reviewing your credentials and getting to know more about your experience!
#J-18808-Ljbffr