Meta
Marketing Insights Researcher - Scaled Business Marketing
Meta, Menlo Park, California, United States, 94029
Marketing Insights Researcher - Scaled Business Marketing
3 days ago – Be among the first 25 applicants.
This range is provided by Meta. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.
Base pay range
$138,000.00/yr – $188,000.00/yr
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full‑stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Responsibilities
Develop the learning agendas to support progress on business goals
Design and execute quantitative and qualitative research to support decision‑making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
Translate research findings into actionable insights with clear recommendations
Produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications
Research Expertise: 6+ years of research experience with a high degree of qualitative and quantitative research expertise, and the ability to apply them in a business context to drive decision‑making and raise salience of new opportunities
Marketing Expertise: Proven expertise in shaping insights‑driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes
Strategic Skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
Education: Bachelor's degree required, MA or Ph.D. preferred
Preferred Qualifications
3+ years experience working in the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products
Experience with marketing campaign analysis and measurement
Experience influencing, and providing direction to cross‑functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Additional Information Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Employment Details
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Technology, Information and Internet
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
#J-18808-Ljbffr
This range is provided by Meta. Your actual pay will be based on your skills and experience – talk with your recruiter to learn more.
Base pay range
$138,000.00/yr – $188,000.00/yr
The mission of the Marketing Insights team is to understand the needs, experiences, behaviors, and attitudes of our users and customers to maximize the value Meta can deliver across our platforms and services. Our team are experts in research technique and practice, but our differentiator is how we act as full‑stack partners to help identify and actualize the marketing strategies that connect people and businesses to meaningful experiences.
Responsibilities
Develop the learning agendas to support progress on business goals
Design and execute quantitative and qualitative research to support decision‑making, strategic planning and shape marketing/brand strategies, campaign development, product development, retail/channel strategy
Translate research findings into actionable insights with clear recommendations
Produce highly effective communication that motivates people to apply learnings in marketing and across the organization
Minimum Qualifications
Research Expertise: 6+ years of research experience with a high degree of qualitative and quantitative research expertise, and the ability to apply them in a business context to drive decision‑making and raise salience of new opportunities
Marketing Expertise: Proven expertise in shaping insights‑driven marketing campaigns and product launches from definition to execution with a focus on shaping strategy, driving alignment, and delivering business outcomes
Strategic Skills: Adept at navigating ambiguity, identifying problems to solve, setting priorities, and driving learning agendas with minimal guidance
Education: Bachelor's degree required, MA or Ph.D. preferred
Preferred Qualifications
3+ years experience working in the digital advertising landscape and specifically with Meta’s suite of advertising and measurement products
Experience with marketing campaign analysis and measurement
Experience influencing, and providing direction to cross‑functional teams, including engineering, data science, sales, product, and creative to execute and evaluate marketing campaigns
Additional Information Individual compensation is determined by skills, qualifications, experience, and location. Compensation details listed in this posting reflect the base hourly rate, monthly rate, or annual salary only, and do not include bonus, equity or sales incentives, if applicable. In addition to base compensation, Meta offers benefits. Learn more about benefits at Meta.
Employment Details
Seniority level: Not Applicable
Employment type: Full‑time
Job function: Marketing and Sales
Industry: Technology, Information and Internet
Equal Employment Opportunity Statement Meta is proud to be an Equal Employment Opportunity and affirmative action employer. We do not discriminate based upon race, religion, color, national origin, sex (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender, gender identity, gender expression, transgender status, sexual stereotypes, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. Meta participates in the E‑Verify program in certain locations, as required by law. Please note that Meta may leverage artificial intelligence and machine learning technologies in connection with applications for employment. Meta is committed to providing reasonable accommodations for candidates with disabilities in our recruiting process. If you need any assistance or accommodations due to a disability, please let us know at accommodations-ext@fb.com.
#J-18808-Ljbffr