Krispy Kreme
Senior Manager, Retail Marketing FP&A
Krispy Kreme, Charlotte, North Carolina, United States, 28245
Senior Manager, Retail Marketing FP&A role at Krispy Kreme
Krispy Kreme is a world‑renowned donut maker dedicated to delivering fresh doughnuts and an unforgettable customer experience. The Senior Manager, Retail Marketing FP&A is a strategic business partner who translates business objectives into actionable financial plans, optimizing revenue performance across retail channels while driving marketing ROI.
Responsibilities (A TASTE OF WHAT YOU WILL BE DOING)
Lead financial planning & analysis for the marketing function, including forecasting, budgeting and performance tracking. Develop and maintain financial models to support pricing, promotions and other marketing investment decisions. Identify and support growth opportunities through data‑driven insights and business case development. Leverage predictive modelling capabilities to improve the accuracy of daily, period and annual sales forecasting. Support demand planning with holiday spikes, limited‑time offerings (LTOs), promotions and new product forecasts. Drive automation of routine performance reporting to deliver actionable insights for real‑time decision making. Lead effort to unify disparate operational data sets into a consolidated working data hub for elevated value add. Marketing Partnership
Partner with marketing team to measure the financial impact of promotions, brand activations and digital strategies. Consult on evolving go‑to‑market strategies, including pricing, digital and delivery, seasonal menus, LTOs and more. Foster cross‑functional collaboration between Finance, Marketing, Demand Planning and Innovation teams. Qualifications (YOUR RECIPE FOR SUCCESS)
Bachelor’s degree in Finance, Accounting, Business Administration or related field. 7+ years of experience in a finance function, with at least 2 years in a leadership position. Proven experience in retail, consumer goods or omni‑channel environments strongly preferred. Strong background in marketing and sales finance, including budgeting, forecasting and ROI analysis. Excellent communication and storytelling skills with the ability to simplify complex analytics. Strong business acumen with a collaborative, hands‑on leadership style. Ability to thrive in a dynamic and fast‑paced work environment. Operates in the gray with confidence, adjusting approaches as needed to meet evolving business needs. Proficient in ERP systems and financial planning software (e.g., SAP, Oracle, OneStream). Proficiency with advanced modeling, forecasting and BI tools (Power BI, Tableau, SQL, Python/R preferred). The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process. Benefits
Comprehensive benefits (medical, vision and dental insurance) Employee discount program 401K plan Generous PTO Plan Company events Education Reimbursement Adoption Assistance Life Insurance FSA/HSA Plans Pet Insurance Equal Opportunity Employer
At Krispy Kreme we believe that your originality sweetens our recipe. We value the diverse ingredients of ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well‑known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot‑off‑the‑line, melt‑in‑your‑mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers and a rapidly growing e‑commerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at
www.KrispyKreme.com , or on one of its many social media channels, including
www.Facebook.com/KrispyKreme
and
www.Twitter.com/KrispyKreme .
#J-18808-Ljbffr
Lead financial planning & analysis for the marketing function, including forecasting, budgeting and performance tracking. Develop and maintain financial models to support pricing, promotions and other marketing investment decisions. Identify and support growth opportunities through data‑driven insights and business case development. Leverage predictive modelling capabilities to improve the accuracy of daily, period and annual sales forecasting. Support demand planning with holiday spikes, limited‑time offerings (LTOs), promotions and new product forecasts. Drive automation of routine performance reporting to deliver actionable insights for real‑time decision making. Lead effort to unify disparate operational data sets into a consolidated working data hub for elevated value add. Marketing Partnership
Partner with marketing team to measure the financial impact of promotions, brand activations and digital strategies. Consult on evolving go‑to‑market strategies, including pricing, digital and delivery, seasonal menus, LTOs and more. Foster cross‑functional collaboration between Finance, Marketing, Demand Planning and Innovation teams. Qualifications (YOUR RECIPE FOR SUCCESS)
Bachelor’s degree in Finance, Accounting, Business Administration or related field. 7+ years of experience in a finance function, with at least 2 years in a leadership position. Proven experience in retail, consumer goods or omni‑channel environments strongly preferred. Strong background in marketing and sales finance, including budgeting, forecasting and ROI analysis. Excellent communication and storytelling skills with the ability to simplify complex analytics. Strong business acumen with a collaborative, hands‑on leadership style. Ability to thrive in a dynamic and fast‑paced work environment. Operates in the gray with confidence, adjusting approaches as needed to meet evolving business needs. Proficient in ERP systems and financial planning software (e.g., SAP, Oracle, OneStream). Proficiency with advanced modeling, forecasting and BI tools (Power BI, Tableau, SQL, Python/R preferred). The above statements are intended to describe the general nature of work performed by the employees assigned to this job and are not the official job description for the position. The official job description will be provided during the application/interview process. Benefits
Comprehensive benefits (medical, vision and dental insurance) Employee discount program 401K plan Generous PTO Plan Company events Education Reimbursement Adoption Assistance Life Insurance FSA/HSA Plans Pet Insurance Equal Opportunity Employer
At Krispy Kreme we believe that your originality sweetens our recipe. We value the diverse ingredients of ethnicity, national origin, race, age, sex, gender, intersex, or veteran status of every individual. We strive for an inclusive culture that allows each of our peeps to bring their bold authentic self to work regardless of their religion, gender identity & expression, sexual orientation, or disability. About Krispy Kreme
Headquartered in Charlotte, N.C., Krispy Kreme is one of the most beloved and well‑known sweet treat brands in the world. Our iconic Original Glazed® doughnut is universally recognized for its hot‑off‑the‑line, melt‑in‑your‑mouth experience. Krispy Kreme operates in more than 35 countries through its unique network of fresh doughnut shops, partnerships with leading retailers and a rapidly growing e‑commerce and delivery business with more than 14,000 fresh points of access. Our purpose of touching and enhancing lives through the joy that is Krispy Kreme guides how we operate every day and is reflected in the love we have for our people, our communities and the planet. Connect with Krispy Kreme Doughnuts at
www.KrispyKreme.com , or on one of its many social media channels, including
www.Facebook.com/KrispyKreme
and
www.Twitter.com/KrispyKreme .
#J-18808-Ljbffr