Opiniion Inc.
VP of Marketing at Opiniion
Location: Lehi, UT
Position Overview Opiniion is hiring a VP of Marketing to build a comprehensive, strategic marketing function that connects brand, demand, product marketing, content, and analytics into one high‑performing system. This role is critical as we integrate and grow following the Rentgrata acquisition. The leader will mature demand generation into a scalable, repeatable engine, strengthen tooling and systems, and ensure our core offering shows up consistently in‑market and as a market leader across channels. The position reports to the CXO and works cross‑functionally with Sales, Product, and Operations teams.
What You’ll Own Performance Marketing & Demand Generation
Build a mature demand generation program that becomes a repeatable, scalable pipeline engine
Own digital and lifecycle strategy to increase funnel velocity and conversion through intentional touchpoints
Implement a marketing operating system (tools, reporting, attribution, experiments) that supports efficient execution at scale
Brand & Content
Own brand strategy, narrative, and messaging architecture
Build an always‑on content engine that supports awareness, trust, conversion, and retention
Increase brand awareness and market credibility with the right audiences
Partner with HR to strengthen employer brand and build a pipeline of qualified, inbound candidates influenced by Opiniion’s brand
Core Responsibilities
Translate company objectives into marketing strategy, annual plan, and quarterly roadmaps
Move Marketing from limited/tactical to comprehensive/strategic with clear priorities and high‑quality output
Establish org structure, role clarity, and hiring plan (in‑house + agencies/contractors where needed)
Build and develop team members to deliver consistently high‑quality work
Demand Generation: Build a Scalable Engine
Mature demand gen into a repeatable growth engine that supports Sales now and creates sustainable pipeline long‑term
Define channel strategy (paid, organic, partner, outbound‑support, lifecycle) with clear goals and ROI measurement
Drive meetings and pipeline with quality, conversion, and velocity as first‑class outcomes
Partner with Sales/RevOps on lead definitions, scoring, SLAs, routing, and follow‑up systems
Tooling, Systems & Analytics (HubSpot + tech stack)
Improve marketing tooling and systems; ensure our CRM and tech stack are fully utilized as a growth and reporting platform
Define and evolve the marketing tech stack to support data‑driven execution at scale (automation, attribution, reporting, experimentation)
Stand up dashboards and weekly operating cadence tied to funnel performance, lead and pipeline generation, meeting tracking, GTM efficiency, and channel ROI
Product Marketing: Tighten External Execution
Own product marketing strategy: positioning, packaging, competitive narrative, proof points
Ensure the offering shows up consistently across website, campaigns, content, outbound materials, and sales collateral
Build sales enablement assets (decks, one‑pagers, case studies, battlecards, talk tracks) and drive adoption
Lead GTM planning for launches/features and ensure cross‑functional readiness (Sales, CS, Product)
Digital Execution & Lifecycle: Increase Funnel Velocity
Improve the web experience to increase conversion and better reflect positioning and differentiation
Build lifecycle marketing programs (nurture, reactivation, onboarding alignment, expansion support) to increase velocity and efficiency
Optimize funnel touchpoints intentionally to improve conversion rates across stages
Cross‑functional Alignment (especially post‑acquisition)
Align Marketing tightly with Sales, Product, Customer Success, HR to create shared GTM rhythms and clarity across teams
Create shared GTM rhythms and clarity across teams, with particular attention to integration needs following the Rentgrata acquisition
Qualifications
10+ years of marketing experience, including senior leadership and team‑building
Proven owner of pipeline and revenue outcomes (not just awareness)
Strong blend of brand/content + performance/demand + analytics
Deep product marketing capability with consistent external execution
Experienced with CRM’s and modern B2B marketing stacks; comfortable owning systems and data
Cross‑functional leader who aligns teams and drives execution with high standards
Traits We Value
Builder/Growth mindset: creates systems, develops people, raises quality and consistency
Strategic operator: can connect brand, product, demand, content, and analytics into one engine
Data‑driven and creative: balances insight with decisive execution
High accountability and strong collaboration with Sales, Product, CS, and HR
Opiniion’s Culture Opiniion is committed to maintaining the highest standards of integrity, ethics, and excellence while fostering an environment where people enjoy coming to work. Collaboration, innovation, and a team that truly cares about clients, residents, and each other define our culture.
Benefits Snapshot
Comprehensive health care plans (medical, dental, vision) with Opiniion covering 40‑90% of premiums for employees and dependents
401(k) retirement plan with 100% corporate match on the first 1% and 50% match on the next 5%
Pre‑tax Health Spending Accounts (HSA)
Paid parental leave for all new parents (including adoption or foster care)
Unlimited time off policies
10 paid holidays annually
Monthly gym reimbursement benefit
*Note that the above benefits are available only to full‑time employees of Opiniion*
Equal Opportunity Employer Opiniion is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy‑related conditions), gender identity or expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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Position Overview Opiniion is hiring a VP of Marketing to build a comprehensive, strategic marketing function that connects brand, demand, product marketing, content, and analytics into one high‑performing system. This role is critical as we integrate and grow following the Rentgrata acquisition. The leader will mature demand generation into a scalable, repeatable engine, strengthen tooling and systems, and ensure our core offering shows up consistently in‑market and as a market leader across channels. The position reports to the CXO and works cross‑functionally with Sales, Product, and Operations teams.
What You’ll Own Performance Marketing & Demand Generation
Build a mature demand generation program that becomes a repeatable, scalable pipeline engine
Own digital and lifecycle strategy to increase funnel velocity and conversion through intentional touchpoints
Implement a marketing operating system (tools, reporting, attribution, experiments) that supports efficient execution at scale
Brand & Content
Own brand strategy, narrative, and messaging architecture
Build an always‑on content engine that supports awareness, trust, conversion, and retention
Increase brand awareness and market credibility with the right audiences
Partner with HR to strengthen employer brand and build a pipeline of qualified, inbound candidates influenced by Opiniion’s brand
Core Responsibilities
Translate company objectives into marketing strategy, annual plan, and quarterly roadmaps
Move Marketing from limited/tactical to comprehensive/strategic with clear priorities and high‑quality output
Establish org structure, role clarity, and hiring plan (in‑house + agencies/contractors where needed)
Build and develop team members to deliver consistently high‑quality work
Demand Generation: Build a Scalable Engine
Mature demand gen into a repeatable growth engine that supports Sales now and creates sustainable pipeline long‑term
Define channel strategy (paid, organic, partner, outbound‑support, lifecycle) with clear goals and ROI measurement
Drive meetings and pipeline with quality, conversion, and velocity as first‑class outcomes
Partner with Sales/RevOps on lead definitions, scoring, SLAs, routing, and follow‑up systems
Tooling, Systems & Analytics (HubSpot + tech stack)
Improve marketing tooling and systems; ensure our CRM and tech stack are fully utilized as a growth and reporting platform
Define and evolve the marketing tech stack to support data‑driven execution at scale (automation, attribution, reporting, experimentation)
Stand up dashboards and weekly operating cadence tied to funnel performance, lead and pipeline generation, meeting tracking, GTM efficiency, and channel ROI
Product Marketing: Tighten External Execution
Own product marketing strategy: positioning, packaging, competitive narrative, proof points
Ensure the offering shows up consistently across website, campaigns, content, outbound materials, and sales collateral
Build sales enablement assets (decks, one‑pagers, case studies, battlecards, talk tracks) and drive adoption
Lead GTM planning for launches/features and ensure cross‑functional readiness (Sales, CS, Product)
Digital Execution & Lifecycle: Increase Funnel Velocity
Improve the web experience to increase conversion and better reflect positioning and differentiation
Build lifecycle marketing programs (nurture, reactivation, onboarding alignment, expansion support) to increase velocity and efficiency
Optimize funnel touchpoints intentionally to improve conversion rates across stages
Cross‑functional Alignment (especially post‑acquisition)
Align Marketing tightly with Sales, Product, Customer Success, HR to create shared GTM rhythms and clarity across teams
Create shared GTM rhythms and clarity across teams, with particular attention to integration needs following the Rentgrata acquisition
Qualifications
10+ years of marketing experience, including senior leadership and team‑building
Proven owner of pipeline and revenue outcomes (not just awareness)
Strong blend of brand/content + performance/demand + analytics
Deep product marketing capability with consistent external execution
Experienced with CRM’s and modern B2B marketing stacks; comfortable owning systems and data
Cross‑functional leader who aligns teams and drives execution with high standards
Traits We Value
Builder/Growth mindset: creates systems, develops people, raises quality and consistency
Strategic operator: can connect brand, product, demand, content, and analytics into one engine
Data‑driven and creative: balances insight with decisive execution
High accountability and strong collaboration with Sales, Product, CS, and HR
Opiniion’s Culture Opiniion is committed to maintaining the highest standards of integrity, ethics, and excellence while fostering an environment where people enjoy coming to work. Collaboration, innovation, and a team that truly cares about clients, residents, and each other define our culture.
Benefits Snapshot
Comprehensive health care plans (medical, dental, vision) with Opiniion covering 40‑90% of premiums for employees and dependents
401(k) retirement plan with 100% corporate match on the first 1% and 50% match on the next 5%
Pre‑tax Health Spending Accounts (HSA)
Paid parental leave for all new parents (including adoption or foster care)
Unlimited time off policies
10 paid holidays annually
Monthly gym reimbursement benefit
*Note that the above benefits are available only to full‑time employees of Opiniion*
Equal Opportunity Employer Opiniion is an equal opportunity employer committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy‑related conditions), gender identity or expression, sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances.
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