SWBC
Digital Marketing Manager (Onsite)
SWBC is seeking a talented individual to lead digital marketing strategies and manage digital marketing activities across all business verticals, designed to meet business goals at division levels and for the enterprise.
Location: San Antonio, TX.
Responsibilities
Works hand‑in‑hand with Marketing Programs Developers to set campaign strategy, coordinate lead generation activities, align simultaneous cohesive marketing efforts, and optimize performance with regard to outbound and inbound marketing (nurturing and workflow) campaigns, including creating landing pages, setting up communication automation, and syncing with the company’s CRM for accurate reporting.
Supports website updates, blog promotion and publishing, and coordination, as driven by the needs of the business, including usability, functionality, and site content enhancements.
Leads and drives optimization techniques and strategies for cohesive digital campaign performance to improve click‑through rates and conversion rates, thereby identifying a higher percentage of marketing qualified leads.
Works hand‑in‑hand with marketing management to ensure the site meets company standards and overall strategy, while aligning with brand strategy and evolving web standards such as SEO, SEM, and ADA compliance.
Works hand‑in‑hand with the Marketing Analyst to perform high‑level analyses of campaign performance, identify and understand trends and performance issues, and proactively address concerns.
Supports other digital marketing channel efforts, including email marketing, providing oversight to timing, deliverability, and strategy to ensure deliverables meet corporate standards and offer brand cohesiveness across all divisions.
Performs all other duties as assigned.
Qualifications
Bachelor’s Degree in Communications, Marketing Journalism, Public Relations, or a related field from an accredited four‑year college or university.
Minimum of three (3) years of marketing campaign experience, including specialization and focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation.
Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills.
Proficient Microsoft Office skills, including Outlook, Word, and Excel.
Excellent organizational skills.
Excellent verbal and written communication skills.
Able to use basic office equipment, including copy machine, personal computer, and fax.
Able to type 40 words per minute.
Able to travel locally or nationally by car or plane.
Able to sit for long periods performing sedentary activities.
Able to stand, stoop, and kneel for extended periods.
Able to push, pull, and lift up to 20 pounds of files, supplies, documents, or other related items.
Benefits
Competitive overall compensation package.
Work/life balance.
Employee engagement activities and recognition awards.
Years of service awards.
Career enhancement and growth opportunities.
Leadership Academy and Mentor Program.
Continuing education and career certifications.
Variety of healthcare coverage options.
Traditional and Roth 401(k) retirement plans.
Lucrative wellness program.
Based upon employee eligibility.
Additional Information: SWBC is a Substance‑Free Workplace and requires pre‑employment drug testing. SWBC does not hire tobacco users as required by law.
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Location: San Antonio, TX.
Responsibilities
Works hand‑in‑hand with Marketing Programs Developers to set campaign strategy, coordinate lead generation activities, align simultaneous cohesive marketing efforts, and optimize performance with regard to outbound and inbound marketing (nurturing and workflow) campaigns, including creating landing pages, setting up communication automation, and syncing with the company’s CRM for accurate reporting.
Supports website updates, blog promotion and publishing, and coordination, as driven by the needs of the business, including usability, functionality, and site content enhancements.
Leads and drives optimization techniques and strategies for cohesive digital campaign performance to improve click‑through rates and conversion rates, thereby identifying a higher percentage of marketing qualified leads.
Works hand‑in‑hand with marketing management to ensure the site meets company standards and overall strategy, while aligning with brand strategy and evolving web standards such as SEO, SEM, and ADA compliance.
Works hand‑in‑hand with the Marketing Analyst to perform high‑level analyses of campaign performance, identify and understand trends and performance issues, and proactively address concerns.
Supports other digital marketing channel efforts, including email marketing, providing oversight to timing, deliverability, and strategy to ensure deliverables meet corporate standards and offer brand cohesiveness across all divisions.
Performs all other duties as assigned.
Qualifications
Bachelor’s Degree in Communications, Marketing Journalism, Public Relations, or a related field from an accredited four‑year college or university.
Minimum of three (3) years of marketing campaign experience, including specialization and focus on digital advertising, display marketing, web marketing, workflow nurturing, inbound marketing practices, lead scoring, campaign measurement, and marketing automation.
Advanced knowledge of digital marketing, including inbound marketing workflow and database marketing skills.
Proficient Microsoft Office skills, including Outlook, Word, and Excel.
Excellent organizational skills.
Excellent verbal and written communication skills.
Able to use basic office equipment, including copy machine, personal computer, and fax.
Able to type 40 words per minute.
Able to travel locally or nationally by car or plane.
Able to sit for long periods performing sedentary activities.
Able to stand, stoop, and kneel for extended periods.
Able to push, pull, and lift up to 20 pounds of files, supplies, documents, or other related items.
Benefits
Competitive overall compensation package.
Work/life balance.
Employee engagement activities and recognition awards.
Years of service awards.
Career enhancement and growth opportunities.
Leadership Academy and Mentor Program.
Continuing education and career certifications.
Variety of healthcare coverage options.
Traditional and Roth 401(k) retirement plans.
Lucrative wellness program.
Based upon employee eligibility.
Additional Information: SWBC is a Substance‑Free Workplace and requires pre‑employment drug testing. SWBC does not hire tobacco users as required by law.
#J-18808-Ljbffr