Paleovalley
Salary Range: $70,000 to $80,000 per year
Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
Location: Remote (WFH) within the United States. Eligible states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification: Exempt, Regular Full‑time. Reports to: Director of Brand Marketing.
About the Company Paleovalley is a modern health‑conscious snack and supplement company committed to higher‑quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices with the goal of supporting our customers with better alternatives to junk food and synthetic supplements. Wild Pastures, our sister company, focuses on pasture‑raised, environmentally‑regenerative beef, chicken, pork, and sustainably caught wild seafood, all raised by small‑scale family farms in the USA.
Hiring Process Our hiring team reviews experience to determine fit, using human review instead of resume parsers or AI. We practice a “No Ghosting” policy and aim to respond to as many candidates as possible. Please whitelist emails from paleovalley.com or applytojob.com.
The Opportunity As an Email Marketing Specialist, you’ll play a pivotal role in scaling our rapidly growing email marketing program. Your expertise in lifecycle marketing, advanced segmentation, template design, and Klaviyo integrations will directly influence customer retention, loyalty, and lifetime value. You’ll build and optimize automated email flows, design and code visually engaging, deliverability‑focused templates, and proactively analyze performance data to uncover growth opportunities.
We’re seeking a highly organized, analytical problem‑solver who thrives in a dynamic, fast‑paced environment, has a passion for health and wellness, an eye for detail, and a drive to bring fresh ideas.
Essential Functions
Develop, launch, and optimize automated email and SMS flows (welcome, abandoned cart, post‑purchase, win‑back, reactivation) to drive customer retention, loyalty, and lifetime value.
Maintain clear documentation of strategies, tests, processes, and workflows, and proactively update roadmaps based on performance data.
Lead strategies for growing subscriber lists through optimized opt‑in strategies, website integrations, and lead capture methods.
Design, build, and optimize email templates, ensuring visually impactful, brand‑consistent campaigns and strong deliverability across all lifecycle communications.
Implement advanced customer segmentation and dynamic content strategies to deliver targeted, relevant messaging.
Utilize predictive analytics and AI‑driven tools to anticipate churn, identify high‑value prospects, and drive re‑engagement initiatives.
Design and execute strategic A/B tests (subject lines, send times, content, visuals) and implement optimizations based on performance data and industry best practices.
Monitor, analyze, and report key performance metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, providing actionable insights.
Actively monitor and optimize email deliverability and inbox placement, troubleshoot issues, and maintain subscriber database hygiene.
Manage email platform integrations and ensure compliance with data privacy regulations (CAN‑SPAM, GDPR, CCPA).
Stay current with email marketing innovations and industry trends, proactively recommending, implementing, and testing new tools and technologies.
Competencies
Strong analytical mindset with experience pulling reports, interpreting key email marketing metrics, and recommending actionable improvements.
Experience with UTM tracking, attribution modeling, and analytics tools such as Google Analytics.
Ability to conduct lifecycle audits and develop nurture programs from scratch, leveraging customer journey mapping and data‑driven insights.
Understanding of effective, conversion‑driven messaging and education‑based marketing best practices, plus a passion for health and brand storytelling.
Solid understanding of conversion rate optimization and direct‑to‑consumer psychology.
Familiarity with personalization strategies, predictive analytics, and AI‑driven tools to anticipate churn and enhance targeting effectiveness.
Highly organized, detail‑oriented, and capable of managing multiple projects and meeting deadlines independently.
Strong verbal and written communication skills, able to explain technical concepts to non‑technical teammates.
Experience in managing subscriber database hygiene, email deliverability best practices, and compliance regulations (CAN‑SPAM, GDPR, CCPA).
Comfortable collaborating in asynchronous, remote environments and working cross‑functionally with Creative, Technology, and Marketing Operations.
Proactive learner with creative problem‑solving capabilities, able to anticipate challenges and identify independent solutions.
Required Education & Experience
4+ years of experience in email marketing for e‑commerce brands, ideally in the CPG or health and wellness industry.
3+ years of experience designing, coding, and optimizing responsive email templates, with strong knowledge of HTML and CSS, inbox rendering, and QA best practices.
Advanced‑level proficiency in Klaviyo, including deep technical knowledge of complex automation flows, API integrations, advanced segmentation, and deliverability optimization.
Preferred Education & Experience
Bachelor’s degree from a regionally accredited institution in Marketing, or a related field.
Instructions to Apply Submit your resume and a cover letter that highlights three brands excelling at email marketing and briefly explains why you chose each. If available, include links or screenshots of email campaigns you’ve personally created. Include the word “spark” in your cover letter; applications lacking this instruction will not be considered.
Work Environment and Physical Demands Job operates in a clerical office setting using standard office equipment. Duties require frequent talking or hearing, standing, walking, hand use, and occasional lifting up to 20 pounds.
Position Type / Expected Hours Full‑time during regular business hours (Monday–Friday, 8:00 a.m.–5:00 p.m.; occasional evening or weekend work may be required). No travel required.
Work Authorization / Security Clearance Must be authorized to work in the United States. We do not sponsor employment visas at this time.
EEO Statement Paleovalley and Wild Pastures are equal‑opportunity employers. Employment decisions are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other protected status under federal, state, or local law.
E‑Verify Paleovalley and Wild Pastures participate in E‑Verify, the federal program for electronic verification of employment eligibility.
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Benefit Eligible: Yes, includes health insurance (medical, dental, vision) along with paid time off and a 401(k) with company match
Location: Remote (WFH) within the United States. Eligible states: AR, AZ, CA, CO, FL, GA, ID, IL, LA, MO, NC, NJ, NV, NY, OH, TX, VA, WA, WI, WY.
Classification: Exempt, Regular Full‑time. Reports to: Director of Brand Marketing.
About the Company Paleovalley is a modern health‑conscious snack and supplement company committed to higher‑quality products that do not cut corners. We source from certified organic farmers using regenerative agricultural practices with the goal of supporting our customers with better alternatives to junk food and synthetic supplements. Wild Pastures, our sister company, focuses on pasture‑raised, environmentally‑regenerative beef, chicken, pork, and sustainably caught wild seafood, all raised by small‑scale family farms in the USA.
Hiring Process Our hiring team reviews experience to determine fit, using human review instead of resume parsers or AI. We practice a “No Ghosting” policy and aim to respond to as many candidates as possible. Please whitelist emails from paleovalley.com or applytojob.com.
The Opportunity As an Email Marketing Specialist, you’ll play a pivotal role in scaling our rapidly growing email marketing program. Your expertise in lifecycle marketing, advanced segmentation, template design, and Klaviyo integrations will directly influence customer retention, loyalty, and lifetime value. You’ll build and optimize automated email flows, design and code visually engaging, deliverability‑focused templates, and proactively analyze performance data to uncover growth opportunities.
We’re seeking a highly organized, analytical problem‑solver who thrives in a dynamic, fast‑paced environment, has a passion for health and wellness, an eye for detail, and a drive to bring fresh ideas.
Essential Functions
Develop, launch, and optimize automated email and SMS flows (welcome, abandoned cart, post‑purchase, win‑back, reactivation) to drive customer retention, loyalty, and lifetime value.
Maintain clear documentation of strategies, tests, processes, and workflows, and proactively update roadmaps based on performance data.
Lead strategies for growing subscriber lists through optimized opt‑in strategies, website integrations, and lead capture methods.
Design, build, and optimize email templates, ensuring visually impactful, brand‑consistent campaigns and strong deliverability across all lifecycle communications.
Implement advanced customer segmentation and dynamic content strategies to deliver targeted, relevant messaging.
Utilize predictive analytics and AI‑driven tools to anticipate churn, identify high‑value prospects, and drive re‑engagement initiatives.
Design and execute strategic A/B tests (subject lines, send times, content, visuals) and implement optimizations based on performance data and industry best practices.
Monitor, analyze, and report key performance metrics (open rates, CTR, conversion rates, revenue, retention, LTV) weekly and monthly, providing actionable insights.
Actively monitor and optimize email deliverability and inbox placement, troubleshoot issues, and maintain subscriber database hygiene.
Manage email platform integrations and ensure compliance with data privacy regulations (CAN‑SPAM, GDPR, CCPA).
Stay current with email marketing innovations and industry trends, proactively recommending, implementing, and testing new tools and technologies.
Competencies
Strong analytical mindset with experience pulling reports, interpreting key email marketing metrics, and recommending actionable improvements.
Experience with UTM tracking, attribution modeling, and analytics tools such as Google Analytics.
Ability to conduct lifecycle audits and develop nurture programs from scratch, leveraging customer journey mapping and data‑driven insights.
Understanding of effective, conversion‑driven messaging and education‑based marketing best practices, plus a passion for health and brand storytelling.
Solid understanding of conversion rate optimization and direct‑to‑consumer psychology.
Familiarity with personalization strategies, predictive analytics, and AI‑driven tools to anticipate churn and enhance targeting effectiveness.
Highly organized, detail‑oriented, and capable of managing multiple projects and meeting deadlines independently.
Strong verbal and written communication skills, able to explain technical concepts to non‑technical teammates.
Experience in managing subscriber database hygiene, email deliverability best practices, and compliance regulations (CAN‑SPAM, GDPR, CCPA).
Comfortable collaborating in asynchronous, remote environments and working cross‑functionally with Creative, Technology, and Marketing Operations.
Proactive learner with creative problem‑solving capabilities, able to anticipate challenges and identify independent solutions.
Required Education & Experience
4+ years of experience in email marketing for e‑commerce brands, ideally in the CPG or health and wellness industry.
3+ years of experience designing, coding, and optimizing responsive email templates, with strong knowledge of HTML and CSS, inbox rendering, and QA best practices.
Advanced‑level proficiency in Klaviyo, including deep technical knowledge of complex automation flows, API integrations, advanced segmentation, and deliverability optimization.
Preferred Education & Experience
Bachelor’s degree from a regionally accredited institution in Marketing, or a related field.
Instructions to Apply Submit your resume and a cover letter that highlights three brands excelling at email marketing and briefly explains why you chose each. If available, include links or screenshots of email campaigns you’ve personally created. Include the word “spark” in your cover letter; applications lacking this instruction will not be considered.
Work Environment and Physical Demands Job operates in a clerical office setting using standard office equipment. Duties require frequent talking or hearing, standing, walking, hand use, and occasional lifting up to 20 pounds.
Position Type / Expected Hours Full‑time during regular business hours (Monday–Friday, 8:00 a.m.–5:00 p.m.; occasional evening or weekend work may be required). No travel required.
Work Authorization / Security Clearance Must be authorized to work in the United States. We do not sponsor employment visas at this time.
EEO Statement Paleovalley and Wild Pastures are equal‑opportunity employers. Employment decisions are based on merit, competence, performance, and business needs. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other protected status under federal, state, or local law.
E‑Verify Paleovalley and Wild Pastures participate in E‑Verify, the federal program for electronic verification of employment eligibility.
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