Fannie Mae SB
Marketing and Communications - Digital Marketing - Senior Associate
Fannie Mae SB, Plano, Texas, us, 75086
Marketing and Communications - Digital Marketing - Senior Associate
Full-time
At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to modernize the nation's housing finance system while being part of an inclusive team using new, emerging technologies. Here, you will help lead our industry forward, enhance your technical expertise, and make your career.
As a
Digital Marketing Senior Associate
you will contribute to planning, directing and executing all aspects of digital marketing in the customer journey, driving business value and reinforcing brand proposition through optimized content and a customer needs driven digital experience - all fueled by an integrated marketing technology ecosystem.
THE IMPACT YOU WILL MAKE The Marketing and Communications - Digital Marketing - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:
Contributes to the development and advancement of the digital content strategy to advance organizational objectives and line of business goals across core channels of web, social, email.
Develops and implements designs to build new audiences and scale to expand reach; manages marketing technology applications and partners with technology to maintain and evolve an integrated ecosystem.
Drives digital governance and processes; performs website audits and identifies action items.
Partners with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging and taxonomy. Leads digital marketing analytics, KPI identification and tracking.
THE EXPERIENCE YOU BRING TO THE TEAM Required qualifications
4 – 6 years of relevant work experience
Preferred qualifications
Bachelor’s degree or equivalent
The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes
Adept at managing project plans, resources, and people to ensure successful project completion
The group of skills related to Learning and Training including conducting, developing, and evaluating training, instructional design, and learning management systems
The group of skills related to Product Testing including testing and evaluating software, usability testing, UAT, and using relevant product testing technology
Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version
The group of skills related to Information Retrieval including fact gathering, conducting focus groups and interviews, designing surveys, etc.
Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
The group of skills related to Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.
Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
The group of skills related to Product Development including designing products, developing product roadmaps, translating design requirements, prototyping, etc.
Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
Ability to frame ideas as systems and analyzing the inputs, outputs, and process
The group of skills related to Programming including coding, debugging, and using relevant programming languages
Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.
The group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.
The group of skills related to Performance Measurement including evaluating programs, evaluating vendors, and defining and measuring KPIs
Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
Expertise in developing websites for hosting via intranet or Internet, which may also include web design, web content development, scripting, and/or network security configuration
Skilled in supporting, controlling, monitoring, and management of large, complex, and sometimes geographically-dispersed IT infrastructure and applications in order to optimize IT service delivery
the group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict
Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS
Determining causes of operating errors and taking corrective action
Tools
Skilled in Bootstrap
Experience using Workfront Fusion
Experience using SAP Fieldglass
Skilled in Survey DUQ
Experience using Sync
Skilled in using Qumu
Skilled in Coveo business intelligence (BI) platform
Skilled in using Verint
Experience using Sprinklr
Skilled in Survey BEAST
Skilled in Java
Experience using Google Tag Manager
Experience using Microsoft Planner
Skilled in using Adobe Creative Cloud, including Photoshop, Premier Pro, InDesign, Illustrator, Adobe XD, and Acrobat DC
Skilled in using Qualtrics
Experience using Google Analytics
Skilled in Google AdWords
Skilled in Excel
Skilled in using BrightEdge SEO
Skilled in HTML
Experience using User1st
Experience using ProcureOne
Experience using UserZoom
Skilled in Tableau
Experience using SharePoint
Skilled in Dynamic Signal
Skilled in InVision
Skilled in using a CMS to manage the creation and modification of digital content
The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.
Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.
Successful job applicants will be required to successfully complete a background investigation. will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr
At Fannie Mae, futures are made. The inspiring work we do makes an affordable home a reality and a difference in the lives of Americans. Every day offers compelling opportunities to modernize the nation's housing finance system while being part of an inclusive team using new, emerging technologies. Here, you will help lead our industry forward, enhance your technical expertise, and make your career.
As a
Digital Marketing Senior Associate
you will contribute to planning, directing and executing all aspects of digital marketing in the customer journey, driving business value and reinforcing brand proposition through optimized content and a customer needs driven digital experience - all fueled by an integrated marketing technology ecosystem.
THE IMPACT YOU WILL MAKE The Marketing and Communications - Digital Marketing - Senior Associate role will offer you the flexibility to make each day your own, while working alongside people who care so that you can deliver on the following responsibilities:
Contributes to the development and advancement of the digital content strategy to advance organizational objectives and line of business goals across core channels of web, social, email.
Develops and implements designs to build new audiences and scale to expand reach; manages marketing technology applications and partners with technology to maintain and evolve an integrated ecosystem.
Drives digital governance and processes; performs website audits and identifies action items.
Partners with content strategists to review overall marketing strategies, including user experience, digital journey mapping, tagging and taxonomy. Leads digital marketing analytics, KPI identification and tracking.
THE EXPERIENCE YOU BRING TO THE TEAM Required qualifications
4 – 6 years of relevant work experience
Preferred qualifications
Bachelor’s degree or equivalent
The group of skills related to Relationship Management including managing and engaging stakeholders, customers, and vendors, building relationship networks, contracting, etc.
Experience identifying measures, or indicators of system performance, and the actions needed to improve or correct performance to achieve desired outcomes
Adept at managing project plans, resources, and people to ensure successful project completion
The group of skills related to Learning and Training including conducting, developing, and evaluating training, instructional design, and learning management systems
The group of skills related to Product Testing including testing and evaluating software, usability testing, UAT, and using relevant product testing technology
Experience defining and managing changes to documents, code, computer programs, websites, and other files to enable collaboration and ensure teams are working from the latest version
The group of skills related to Information Retrieval including fact gathering, conducting focus groups and interviews, designing surveys, etc.
Skilled in creating visual concepts, creating content, and editing content by hand or with the help with computer software to communicate ideas
The group of skills related to Sales, Marketing, and PR including marketing products, social media marketing, creating collateral, planning and developing campaigns, managing the media, etc.
Working with people with different functional expertise respectfully and cooperatively to work toward a common goal
The group of skills related to Product Development including designing products, developing product roadmaps, translating design requirements, prototyping, etc.
Skilled in the graphical representation of information in the form of a charts, diagrams, pictures, and dashboards with programs and tools such as Excel, Tableau, or Power BI
Ability to frame ideas as systems and analyzing the inputs, outputs, and process
The group of skills related to Programming including coding, debugging, and using relevant programming languages
Skilled in presenting information and/or ideas to an audience in a way that is engaging and easy to understand
The group of skills related to Business Insight including advising, designing business models, interpreting customer and market insights, forecasting, benchmarking, etc.
The group of skills related to Communication including communicating in writing or verbally, copywriting, planning and distributing communication, etc.
The group of skills related to Performance Measurement including evaluating programs, evaluating vendors, and defining and measuring KPIs
Experience in the process of analyzing data to identify trends or relationships to inform conclusions about the data
Expertise in developing websites for hosting via intranet or Internet, which may also include web design, web content development, scripting, and/or network security configuration
Skilled in supporting, controlling, monitoring, and management of large, complex, and sometimes geographically-dispersed IT infrastructure and applications in order to optimize IT service delivery
the group of skills related to Influencing including negotiating, persuading others, facilitating meetings, and resolving conflict
Skilled in documentation and database reporting for the purposes of analysis, data discovery, and decision-making with the use of relevant software such as Crystal Reports, Excel, or SSRS
Determining causes of operating errors and taking corrective action
Tools
Skilled in Bootstrap
Experience using Workfront Fusion
Experience using SAP Fieldglass
Skilled in Survey DUQ
Experience using Sync
Skilled in using Qumu
Skilled in Coveo business intelligence (BI) platform
Skilled in using Verint
Experience using Sprinklr
Skilled in Survey BEAST
Skilled in Java
Experience using Google Tag Manager
Experience using Microsoft Planner
Skilled in using Adobe Creative Cloud, including Photoshop, Premier Pro, InDesign, Illustrator, Adobe XD, and Acrobat DC
Skilled in using Qualtrics
Experience using Google Analytics
Skilled in Google AdWords
Skilled in Excel
Skilled in using BrightEdge SEO
Skilled in HTML
Experience using User1st
Experience using ProcureOne
Experience using UserZoom
Skilled in Tableau
Experience using SharePoint
Skilled in Dynamic Signal
Skilled in InVision
Skilled in using a CMS to manage the creation and modification of digital content
The future is what you make it to be. Discover compelling opportunities at careers.fanniemae.com.
Fannie Mae is an Equal Opportunity Employer, which means we are committed to fostering a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, religion, national origin, gender, gender identity, sexual orientation, personal appearance, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation in the application process, email us at careers_mailbox@fanniemae.com.
Successful job applicants will be required to successfully complete a background investigation. will be kept confidential according to EEO guidelines.
#J-18808-Ljbffr