Suncoast Skin Solutions
Job Description: The Marketing Manager will promote the company’s brand and services and work closely with senior leaders. In this role, the Marketing Manager will be optimizing our marketing strategies, using their expertise to create increased brand awareness and profitability for the company.
Role and Responsibilities Clinical and Administrative
Evaluate and optimize marketing and pricing strategies
Analyze market trends and prepare forecasts
Produce and maintain viable and engaging content for our website and social media sites
Build strategic relationships and partner with key industry players, agencies, and vendors
Build community referral relationships with other referring physicians
Build local community awareness through organizing and conducting health fairs and skin cancer screenings
Increase brand awareness and market share
Coordinate marketing strategies with other necessary departments
Develop and manage marketing department’s budget
Develop marketing strategies for new products, services, providers and locations
Oversee branding, advertising, and promotional campaigns
Review current marketing campaigns for weaknesses and develop solutions within budget constraints
Promote our brand at industry-related events
Analyze effectiveness of promotions and community awareness events
Analyze consumer behavior and adjust advertising campaigns accordingly
Identify potential new markets and create plan to enter the market
Partner with buying teams to estimate product demand
Stay informed of marketing strategies and trends
Professional
Demonstrates initiative and responsibility
Ability to multitask and prioritize deliverables
Adheres to ethical principles
Adapts to change
Attends all team meetings and mandatory in-service training/education
Communication and Position Relationships
Treats all patients and staff with compassion, respect and empathy
Recognizes and respects cultural diversity
Adapts communication to individual’s ability to understand
Uses medical terminology appropriately
Supervises all clinical/admin staff and managers in designated offices
Legal
Maintains confidentiality and documents accurately
Uses appropriate guidelines for releasing patient information
Practices within the scope of education, training, and personal capabilities
Conducts self in accordance with Suncoast’s Employee Handbook.
Maintains awareness of federal and state health care legislation and regulations; OSHA, HIPAA, and CLIA
Core Competencies
Attention to details
Takes initiative, proactive
Honesty/Integrity
Problem solver, Strategic thinking, Creativity
Analytical skills
Clear and concise communication/Listening skills
Follow through on commitments
Enthusiastic, Friendly, Positive attitude
Openness to advice and constructive criticism
Strong work ethic
Physical Demands
Prolonged sitting/standing/walking
Use of headsets
Repetitive head, neck, hands wrists and arm motion/rotation
Extensive reading, writing, typing required. Typing speed 45wpm +
Ability to lift up to 25lbs
Frequent use of office administrative, computer, and phone equipment
Qualifications and Education Requirements High school diploma, AA degree or higher, bachelor’s degree in marketing or similar field preferred. Knowledgeable in computer programs, proficient in electronic marketing automation software, excellent verbal communication skills, leadership, collaboration abilities, analytical and problem‑solving skills, strong time management and organizational abilities, and extensive knowledge of marketing strategies.
401(k)
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Schedule
8 hour shift
Monday to Friday
Experience
Marketing Software: 1 year (Preferred)
Marketing: 1 year (Preferred)
Medical Office: 1 year (Preferred)
Work Location On the road
#J-18808-Ljbffr
Role and Responsibilities Clinical and Administrative
Evaluate and optimize marketing and pricing strategies
Analyze market trends and prepare forecasts
Produce and maintain viable and engaging content for our website and social media sites
Build strategic relationships and partner with key industry players, agencies, and vendors
Build community referral relationships with other referring physicians
Build local community awareness through organizing and conducting health fairs and skin cancer screenings
Increase brand awareness and market share
Coordinate marketing strategies with other necessary departments
Develop and manage marketing department’s budget
Develop marketing strategies for new products, services, providers and locations
Oversee branding, advertising, and promotional campaigns
Review current marketing campaigns for weaknesses and develop solutions within budget constraints
Promote our brand at industry-related events
Analyze effectiveness of promotions and community awareness events
Analyze consumer behavior and adjust advertising campaigns accordingly
Identify potential new markets and create plan to enter the market
Partner with buying teams to estimate product demand
Stay informed of marketing strategies and trends
Professional
Demonstrates initiative and responsibility
Ability to multitask and prioritize deliverables
Adheres to ethical principles
Adapts to change
Attends all team meetings and mandatory in-service training/education
Communication and Position Relationships
Treats all patients and staff with compassion, respect and empathy
Recognizes and respects cultural diversity
Adapts communication to individual’s ability to understand
Uses medical terminology appropriately
Supervises all clinical/admin staff and managers in designated offices
Legal
Maintains confidentiality and documents accurately
Uses appropriate guidelines for releasing patient information
Practices within the scope of education, training, and personal capabilities
Conducts self in accordance with Suncoast’s Employee Handbook.
Maintains awareness of federal and state health care legislation and regulations; OSHA, HIPAA, and CLIA
Core Competencies
Attention to details
Takes initiative, proactive
Honesty/Integrity
Problem solver, Strategic thinking, Creativity
Analytical skills
Clear and concise communication/Listening skills
Follow through on commitments
Enthusiastic, Friendly, Positive attitude
Openness to advice and constructive criticism
Strong work ethic
Physical Demands
Prolonged sitting/standing/walking
Use of headsets
Repetitive head, neck, hands wrists and arm motion/rotation
Extensive reading, writing, typing required. Typing speed 45wpm +
Ability to lift up to 25lbs
Frequent use of office administrative, computer, and phone equipment
Qualifications and Education Requirements High school diploma, AA degree or higher, bachelor’s degree in marketing or similar field preferred. Knowledgeable in computer programs, proficient in electronic marketing automation software, excellent verbal communication skills, leadership, collaboration abilities, analytical and problem‑solving skills, strong time management and organizational abilities, and extensive knowledge of marketing strategies.
401(k)
Health insurance
Health savings account
Life insurance
Paid time off
Referral program
Vision insurance
Schedule
8 hour shift
Monday to Friday
Experience
Marketing Software: 1 year (Preferred)
Marketing: 1 year (Preferred)
Medical Office: 1 year (Preferred)
Work Location On the road
#J-18808-Ljbffr