NASCAR
Manager, Consumer Marketing & Tenant Relations
NASCAR, Daytona Beach, Florida, United States, 32118
Overview
ONE DAYTONA is seeking an innovative and strategic marketing professional to lead our consumer marketing and tenant relations efforts. The Manager, Consumer Marketing & Tenant Relations, is responsible for overseeing all advertising, promotions, and marketing initiatives designed to increase awareness, traffic, and tenant sales across the property. This role serves as the primary liaison between ONE DAYTONA’s management team and tenants, fostering collaboration and ensuring the success of marketing programs that enhance the guest experience and strengthen the ONE DAYTONA brand. Responsibilities
Develop and implement comprehensive marketing strategies that drive consumer traffic, engagement, and sales performance for tenants. Serve as the primary contact for tenant marketing communication, including coordination of tenant meetings and distribution of marketing updates. Communicate monthly marketing activities, results, and performance recaps to the Real Estate leadership team. Oversee all campus visuals, including signage, banners, window displays, and vacant space activations to ensure brand consistency and visual excellence. Lead the Founding Partner Program, ensuring fulfillment of contractual obligations and maximizing partner exposure through creative activations. Identify and develop alternative revenue streams through on-site advertising, sponsorships, and partnership opportunities. Oversee production and placement of signage, promotional materials, and advertising to support property initiatives and events. Manage campus photography, videography, and drone programs to support marketing, PR, and social media needs. Cultivate and maintain strategic relationships with key community partners including the Daytona Beach Area Convention and Visitors Bureau, Chamber of Commerce, and Visit Florida. Represent ONE DAYTONA in the community and manage marketing activities related to local organizations and tourism partners. Collaborate with the events team to plan and execute on-site events, providing marketing support and on-site leadership as needed. Willingness to work nights, weekends, and holidays as required for event and activation support. Qualifications
Education: Required: Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or Business Administration. Experience: Required: Minimum three (3) to five (5) years of experience in marketing or related roles. Preferred: Experience in retail, real estate, or shopping center marketing. Technical Skills: Proficient in Microsoft Office Suite; experience with Yardi a plus. Key Qualifications
Strong ability to build relationships and leverage partnerships to achieve strategic marketing goals. Excellent written, verbal, and presentation communication skills; confident public speaker. Proven experience in project management, from concept development through execution and reporting. Creative, detail-oriented mindset with a passion for innovation and high-quality execution. Ability to manage multiple priorities and adapt in a fast-paced, dynamic environment. Collaborative, energetic, and professional approach to teamwork and tenant relations. We are an Equal Opportunity Employer (EEO). NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. Learn more about this role and our team by applying at www.careers.nascar.com for consideration. Follow us on LinkedIn and X for future opportunities and company news.
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ONE DAYTONA is seeking an innovative and strategic marketing professional to lead our consumer marketing and tenant relations efforts. The Manager, Consumer Marketing & Tenant Relations, is responsible for overseeing all advertising, promotions, and marketing initiatives designed to increase awareness, traffic, and tenant sales across the property. This role serves as the primary liaison between ONE DAYTONA’s management team and tenants, fostering collaboration and ensuring the success of marketing programs that enhance the guest experience and strengthen the ONE DAYTONA brand. Responsibilities
Develop and implement comprehensive marketing strategies that drive consumer traffic, engagement, and sales performance for tenants. Serve as the primary contact for tenant marketing communication, including coordination of tenant meetings and distribution of marketing updates. Communicate monthly marketing activities, results, and performance recaps to the Real Estate leadership team. Oversee all campus visuals, including signage, banners, window displays, and vacant space activations to ensure brand consistency and visual excellence. Lead the Founding Partner Program, ensuring fulfillment of contractual obligations and maximizing partner exposure through creative activations. Identify and develop alternative revenue streams through on-site advertising, sponsorships, and partnership opportunities. Oversee production and placement of signage, promotional materials, and advertising to support property initiatives and events. Manage campus photography, videography, and drone programs to support marketing, PR, and social media needs. Cultivate and maintain strategic relationships with key community partners including the Daytona Beach Area Convention and Visitors Bureau, Chamber of Commerce, and Visit Florida. Represent ONE DAYTONA in the community and manage marketing activities related to local organizations and tourism partners. Collaborate with the events team to plan and execute on-site events, providing marketing support and on-site leadership as needed. Willingness to work nights, weekends, and holidays as required for event and activation support. Qualifications
Education: Required: Bachelor’s degree in Marketing, Advertising, Journalism, Communications, or Business Administration. Experience: Required: Minimum three (3) to five (5) years of experience in marketing or related roles. Preferred: Experience in retail, real estate, or shopping center marketing. Technical Skills: Proficient in Microsoft Office Suite; experience with Yardi a plus. Key Qualifications
Strong ability to build relationships and leverage partnerships to achieve strategic marketing goals. Excellent written, verbal, and presentation communication skills; confident public speaker. Proven experience in project management, from concept development through execution and reporting. Creative, detail-oriented mindset with a passion for innovation and high-quality execution. Ability to manage multiple priorities and adapt in a fast-paced, dynamic environment. Collaborative, energetic, and professional approach to teamwork and tenant relations. We are an Equal Opportunity Employer (EEO). NASCAR is committed to fostering a diverse work environment where all employees feel valued and empowered. All qualified applicants will receive consideration for employment without regard to race, color, gender, gender identity and expression, age, national origin, disability, religion, sexual orientation, genetic information, pregnancy, veteran status or any basis that is protected by applicable law except where a bona fide occupational qualification exists. Learn more about this role and our team by applying at www.careers.nascar.com for consideration. Follow us on LinkedIn and X for future opportunities and company news.
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