Springs Window Fashions
Channel Marketing Specialist
Springs Window Fashions, West Middleton, Wisconsin, United States
Overview
The dealer channel marketing team at SWF connects our brands to an extensive network of independent dealers and franchises, who ultimately sell our products to consumers. The team engages in both strategic and tactical marketing activities and interacts regularly with brand strategy, digital marketing, product management, sales, customer service, and pricing. Outstanding opportunities exist for cross‑training and growth as the number of supported brands expands.
Mission Coordinate and implement marketing efforts for products and brands sold through the designer channel (dealers and franchises) with the goal of profitably growing the designer segment of our business.
Job Responsibilities
Assist in the creation of thoughtful marketing briefs and creative requests to support product launches and marketing initiatives.
Collaborate with cross‑functional teams—product management, creative, sales, and supply chain—to plan and execute product launches on budget and on time.
Complete merchandising estimates for product launches.
Solicit and compile feedback from field sales teams and use it to improve marketing tactics and messaging.
Compile competitive information and maintain competitive comparison documents.
Assist in planning for and creating collateral for tradeshows and other selling events.
Identify training needs for specific channel and/or customer segments, collaborate with the training team to execute and market training events and webinars.
Maintain and update digital resources on the SharePoint website and customer‑facing portals.
Assist in the creation of PowerPoint presentations for internal and external customers.
Compile content for field sales and customer email communications.
Deploy email communications and track metrics to optimize open and click rates.
Support the channel marketing team with ad‑hoc projects as needed.
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or a related field.
1–3 years of professional business experience.
Knowledge, Skills, and Abilities
Strong problem‑solving and critical‑thinking skills.
Excellent written and oral communication skills, with good presentation abilities.
Proficient in the Microsoft Office suite, particularly PowerPoint and Excel.
Ability to work effectively with cross‑functional teams.
Consistent attention to detail and quality.
Basic graphic design skills (preferred but not required).
Culture
Core Value: We do the right thing, always.
Empowerment – We trust our people.
Ownership – We take 100% responsibility for our roles, actions, and results.
Leadership – We all lead by example and communicate directly with respect (DWR).
One Team – We are One Springs Team.
Customer First – We consider our customers’ needs before every decision.
Continuous Innovation – We are constantly learning, innovating, and improving.
Speed – We define priorities and operate with a sense of urgency and agility.
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Mission Coordinate and implement marketing efforts for products and brands sold through the designer channel (dealers and franchises) with the goal of profitably growing the designer segment of our business.
Job Responsibilities
Assist in the creation of thoughtful marketing briefs and creative requests to support product launches and marketing initiatives.
Collaborate with cross‑functional teams—product management, creative, sales, and supply chain—to plan and execute product launches on budget and on time.
Complete merchandising estimates for product launches.
Solicit and compile feedback from field sales teams and use it to improve marketing tactics and messaging.
Compile competitive information and maintain competitive comparison documents.
Assist in planning for and creating collateral for tradeshows and other selling events.
Identify training needs for specific channel and/or customer segments, collaborate with the training team to execute and market training events and webinars.
Maintain and update digital resources on the SharePoint website and customer‑facing portals.
Assist in the creation of PowerPoint presentations for internal and external customers.
Compile content for field sales and customer email communications.
Deploy email communications and track metrics to optimize open and click rates.
Support the channel marketing team with ad‑hoc projects as needed.
Education and Experience
Bachelor’s degree in Business, Marketing, Communications, or a related field.
1–3 years of professional business experience.
Knowledge, Skills, and Abilities
Strong problem‑solving and critical‑thinking skills.
Excellent written and oral communication skills, with good presentation abilities.
Proficient in the Microsoft Office suite, particularly PowerPoint and Excel.
Ability to work effectively with cross‑functional teams.
Consistent attention to detail and quality.
Basic graphic design skills (preferred but not required).
Culture
Core Value: We do the right thing, always.
Empowerment – We trust our people.
Ownership – We take 100% responsibility for our roles, actions, and results.
Leadership – We all lead by example and communicate directly with respect (DWR).
One Team – We are One Springs Team.
Customer First – We consider our customers’ needs before every decision.
Continuous Innovation – We are constantly learning, innovating, and improving.
Speed – We define priorities and operate with a sense of urgency and agility.
#J-18808-Ljbffr