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Reframe

Marketing Manager

Reframe, Atlanta, Georgia, United States, 30383

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Marketing Manager

role at

Reframe

This range is provided by Reframe. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base Pay Range $65,000.00/yr - $90,000.00/yr

Job Description At Reframe marketing is about understanding people — and building awareness about how our product can satisfy their needs. We’re looking for an experienced and versatile marketing person who is hungry to do this and more. Our ideal candidate has experience developing and executing marketing campaigns. He/she will be comfortable with day-to-day marketing activities, as well as long-term strategy, thriving with tight deadlines and changing needs. If you are a people‑person who loves the rewarding challenge of building a brand, we want to hear from you.

Objectives of this Role

Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments

Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration

Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies

Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go‑to‑market strategies, complete with formal proposals and recommendations on tactics

Partner with email, performance marketing and web teams to design, test and evolve lead nurturing tactics.

Daily and Monthly Responsibilities

Working with the design team, develop creative briefs and guide creative direction to meet objectives for all advertising and public‑facing communications, including print, digital, and video assets

Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels

Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support

Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads

Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly

Present ideas and final deliverables to internal and external teams

Skills and Qualifications

Bachelor’s degree in marketing, business, or related field

Excellent written and verbal communication skills

Proven experience developing marketing plans and campaigns

Strong project management, multitasking, and decision‑making skills

Metrics‑driven marketing mind with eye for creativity

Experience with marketing automation and CRM tools

Preferred Qualifications

Proficiency with online marketing and social media strategy

Proven experience designing interactive applications and networking platforms

Willingness and ability to learn

Established press and media contacts

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Marketing and Sales

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