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Make & Model Marketing

SEO (Search Engine Optimization) Specialist - Automotive **Future Opportunity**

Make & Model Marketing, Cleveland, Ohio, us, 44101

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SEO (Search Engine Optimization) Specialist - Automotive Future Opportunity Talent Pipeline

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Make & Model Marketing

Employment Type: Full‑time Location: In‑office, Ohio City/Cleveland (5 days per week) Travel: None

We keep the door open for future opportunities. If you see a role that aligns with your skills and interests, we encourage you to apply, even if it’s not currently hiring. Once you apply under Future Opportunities, you’ll be added to our talent pipeline and will be contacted should a position open that matches your background.

About the Role In this role, you’ll develop and execute SEO strategies that drive high‑quality organic traffic and generate leads for our automotive dealership clients. Your work will directly support our clients’ goals of increasing visibility, attracting more car shoppers, and improving ROI through strong search performance.

You will bring a mix of creative thinking and analytical skills to identify growth opportunities, optimize on‑site content and structure, and ensure SEO best practices are implemented across client websites. The ideal candidate has experience with local business SEO, a deep understanding of how to increase organic traffic while maintaining engagement and conversion metrics, and is excited to work in a fast‑paced, client‑focused environment.

Requirements

Minimum 3 years experience in SEO

Minimum 3 years experience working hands‑on in Google Analytics

Experience with Google Search Console and Google Business Profiles to analyze website performance

Minimum 3 years experience working with SEO tools such as Moz, SEMrush, Ahrefs, Screaming Frog, etc.

Experience working within CMS platforms like WordPress

Deep understanding of SEO best practices

Responsibilities

Develop and execute SEO strategies to increase organic traffic and lead generation for client websites

Manage and prioritize SEO efforts across your own portfolio of client accounts, balancing multiple projects and deadlines

Work closely with client account managers to understand client goals and expectations and integrate these into your SEO strategy

Collaborate with content writers, developers, and designers to implement on‑page SEO best practices and technical improvements

Measure and report on SEO performance using data from Google Analytics, Google Search Console, and our internal reporting tools

Monitor keyword rankings, website traffic, backlinks, and other SEO indicators to identify trends and opportunities

Make on‑page SEO and structural updates directly within various client CMS platforms

Stay current with SEO best practices, algorithm updates, and emerging tools through ongoing training and professional development

The Ideal Candidate

Eager to learn quickly, ask questions, and grow within a collaborative team

Strong interest in the automotive industry and a desire to understand all aspects of digital marketing

Brings fresh ideas to the table and follows through with thoughtful execution

Highly organized, able to prioritize multiple projects, and comfortable working alongside our co‑founders to meet deadlines

Works well with others and contributes to a positive, team‑oriented culture

Passionate about digital marketing and excited to make an impact through SEO

Both creative and strategic – able to develop and execute SEO strategies while helping shape and refine internal processes

Deep understanding of SEO fundamentals, search engine behavior, and digital marketing best practices

Highly proficient with GA4, Google Search Console, Google Business Profiles, and SEO tools such as SEMrush and Screaming Frog

The First 90 Days

Fully supported as you ramp up and immerse yourself in Make & Model’s SEO approach, tools, and client work

Work closely with current SEO team members to understand the day‑to‑day responsibilities, strategies, and technical processes that drive performance for our clients

Collaborate with account managers to gain insight into the automotive industry, our clients’ businesses, and their goals and expectations

Learn what high‑quality work looks like at Make & Model and the standards we uphold across every client and campaign

Become familiar with the tools, platforms, and systems we use to manage SEO projects, track performance, and communicate effectively as a team

Begin taking full ownership of your own portfolio of clients—managing multiple accounts independently and executing strategies that align with client goals and our internal benchmarks

Compensation and Benefits

Your final compensation will be determined by your experience level and skill set

Compensation is reviewed every six months

Medical, Dental, and Vision Insurance (Employer pays 50% of premiums)

Simple IRA + 3% matching opportunity

10 paid time off (PTO) days in your first year + birthday; 15 PTO days after 5 years; 20 PTO days after 10 years

Paid holidays

Continuous training opportunities

Flexible hours—this position requires onsite office work for 7 hours per day between 6:00 AM and 6:00 PM

Seniority Level Mid‑Senior level

Employment Type Full‑time

Job Function Marketing and Sales

Industry Advertising services

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