SalaryGuide
Responsibilities
Recruit, onboard, schedule, coach, evaluate, and manage department staff to support high performance, engagement, and alignment with company standards and service excellence
Drive the execution of social media strategic and execution initiatives by translating organizational goals into actionable plans, ensuring team alignment, accountability, and timely delivery under the guidance of division leadership
Establish and uphold service standards within assigned department(s), ensuring consistent delivery that meets or exceeds guest expectations and operational goals
Develop property-specific content calendars in collaboration with marketing and executive teams
Assign weekly content plans and priorities to Social Media Specialists
Lead the charge on adopting new platforms or content opportunities (e.g., TikTok, emerging formats)
Ensure consistent brand voice, messaging standards, and quality across all Golden Entertainment social channels
Join or support on-property shoots when needed to ensure high-quality content capture
Requirements
3–5 years of professional social media management experience, ideally within hospitality, entertainment, tourism, multi-location, or consumer-facing brands
Proven track record of effective decision-making under pressure and in dynamic environments
Strong interpersonal and communication skills to influence, coach, provide feedback, mentor and resolve conflict across all levels of the organization
Ability to adapt leadership style to support changing business needs and team dynamics
Strong understanding of analytics and insights across platform dashboards (Meta Suite, TikTok Analytics, YouTube Studio)
Exceptional writing skills with the ability to maintain and adapt brand voice across multiple properties
Comfortable appearing onsite at properties and working hands-on to capture real-time content
Ability to interact with and present to high-level stakeholders, including executive leadership and cross-functional department heads
#J-18808-Ljbffr
Recruit, onboard, schedule, coach, evaluate, and manage department staff to support high performance, engagement, and alignment with company standards and service excellence
Drive the execution of social media strategic and execution initiatives by translating organizational goals into actionable plans, ensuring team alignment, accountability, and timely delivery under the guidance of division leadership
Establish and uphold service standards within assigned department(s), ensuring consistent delivery that meets or exceeds guest expectations and operational goals
Develop property-specific content calendars in collaboration with marketing and executive teams
Assign weekly content plans and priorities to Social Media Specialists
Lead the charge on adopting new platforms or content opportunities (e.g., TikTok, emerging formats)
Ensure consistent brand voice, messaging standards, and quality across all Golden Entertainment social channels
Join or support on-property shoots when needed to ensure high-quality content capture
Requirements
3–5 years of professional social media management experience, ideally within hospitality, entertainment, tourism, multi-location, or consumer-facing brands
Proven track record of effective decision-making under pressure and in dynamic environments
Strong interpersonal and communication skills to influence, coach, provide feedback, mentor and resolve conflict across all levels of the organization
Ability to adapt leadership style to support changing business needs and team dynamics
Strong understanding of analytics and insights across platform dashboards (Meta Suite, TikTok Analytics, YouTube Studio)
Exceptional writing skills with the ability to maintain and adapt brand voice across multiple properties
Comfortable appearing onsite at properties and working hands-on to capture real-time content
Ability to interact with and present to high-level stakeholders, including executive leadership and cross-functional department heads
#J-18808-Ljbffr