Hawkeye Search Group
Manager/Senior Manager, Email & SMS Channel Strategy
As the Manager/Senior Manager of Email and SMS Channel Strategy, you will play a pivotal role on a fast‑paced, ambitious, and high‑growth team. You will be hands‑on in executing and optimizing a best‑in‑class Email and SMS program. This role requires strong project management and analytical skills, an entrepreneurial mindset with adaptability, and the ability to oversee day‑to‑day execution while collaborating with cross‑functional teams to drive growth. A successful candidate will be detail‑oriented and action‑driven, with a solid understanding of email and SMS marketing fundamentals. This role is based in NYC and reports to the Associate Director of Retention Marketing.
Job Description
Support the development and execution of the strategy for email, SMS, and other emerging retention channels to drive customer engagement, retention, and revenue growth.
Own the planning, coordination, and execution of the promotional calendar, including daily deals, gift‑with‑purchase (GWP) offers, and other key promotional initiatives, ensuring alignment with merchandising, creative, and brand teams.
Collaborate closely with the website merchandising team to ensure flawless execution of promotions + GWP strategy, including proper setup, tracking, and reporting.
Oversee day‑to‑day campaign operations: calendar management, segmentation, deliverable tracking, and performance reporting.
Partner with internal teams to ensure promotional campaigns support broader product launches, revenue targets, and brand priorities.
Develop and execute strategies to grow the email and SMS subscriber base, with a focus on improving opt‑in rates and reducing churn.
Establish and track program KPIs, reporting on daily, weekly, and monthly performance, and provide actionable insights for ongoing optimization.
Build and manage testing roadmaps to improve all aspects of email and SMS campaigns, including creative, targeting, and timing.
Collaborate with Lifecycle and Loyalty teams to nurture customer segments through personalized, automated messaging.
Work cross‑functionally with CX, creative, brand marketing, merchandising, and agency partners to align digital plans and drive cohesive execution.
Stay current on industry trends, competitive landscape, and emerging technologies to bring innovative ideas to the program.
Hands‑on execution as needed within email and SMS platforms, including building campaigns, creating audience segments, and pulling reports.
Qualifications
4–6 years of experience in digital marketing with a focus on email and retention channels; experience in beauty or DTC e‑commerce is a plus.
Strong understanding of email and SMS marketing fundamentals, including CAN‑SPAM compliance, deliverability, and performance KPIs.
Hands‑on experience with enterprise‑level email/SMS platforms (Klaviyo preferred).
Proficient in campaign reporting and performance analysis, with the ability to translate data into actionable insights.
Shopify, Amplitude, and Tableau experience a plus.
Excellent organizational skills with strong attention to detail.
Positive, team‑oriented attitude with the ability to communicate effectively across teams.
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Job Description
Support the development and execution of the strategy for email, SMS, and other emerging retention channels to drive customer engagement, retention, and revenue growth.
Own the planning, coordination, and execution of the promotional calendar, including daily deals, gift‑with‑purchase (GWP) offers, and other key promotional initiatives, ensuring alignment with merchandising, creative, and brand teams.
Collaborate closely with the website merchandising team to ensure flawless execution of promotions + GWP strategy, including proper setup, tracking, and reporting.
Oversee day‑to‑day campaign operations: calendar management, segmentation, deliverable tracking, and performance reporting.
Partner with internal teams to ensure promotional campaigns support broader product launches, revenue targets, and brand priorities.
Develop and execute strategies to grow the email and SMS subscriber base, with a focus on improving opt‑in rates and reducing churn.
Establish and track program KPIs, reporting on daily, weekly, and monthly performance, and provide actionable insights for ongoing optimization.
Build and manage testing roadmaps to improve all aspects of email and SMS campaigns, including creative, targeting, and timing.
Collaborate with Lifecycle and Loyalty teams to nurture customer segments through personalized, automated messaging.
Work cross‑functionally with CX, creative, brand marketing, merchandising, and agency partners to align digital plans and drive cohesive execution.
Stay current on industry trends, competitive landscape, and emerging technologies to bring innovative ideas to the program.
Hands‑on execution as needed within email and SMS platforms, including building campaigns, creating audience segments, and pulling reports.
Qualifications
4–6 years of experience in digital marketing with a focus on email and retention channels; experience in beauty or DTC e‑commerce is a plus.
Strong understanding of email and SMS marketing fundamentals, including CAN‑SPAM compliance, deliverability, and performance KPIs.
Hands‑on experience with enterprise‑level email/SMS platforms (Klaviyo preferred).
Proficient in campaign reporting and performance analysis, with the ability to translate data into actionable insights.
Shopify, Amplitude, and Tableau experience a plus.
Excellent organizational skills with strong attention to detail.
Positive, team‑oriented attitude with the ability to communicate effectively across teams.
#J-18808-Ljbffr