Bioventus
Marketing Manager, US Downstream - Peripheral Nerve Stimulation
Bioventus, Durham, North Carolina, United States, 27703
StimRouter PNS Marketing Manager, US Downstream
Join Bioventus to lead marketing strategy for our StimRouter Peripheral Nerve Stimulation portfolio. The Marketing Manager will develop and execute strategies and tactical plans that align with the broader short‑ and long‑term marketing strategy, collaborating with cross‑functional teams including Sales, R&D, Legal, Regulatory, Medical Education, Sales Training, Reimbursement, Medical Affairs, and Finance.
Key Responsibilities
Develop downstream marketing content and advise cross‑functional teams and sales channels as a competitive expert.
Develop product/brand strategies that align with the global business plan.
Lead analysis of product/brand performance, market conditions, competition, customers and channel partners to support forecasting, reporting and strategic planning.
Define, analyze and refine product/brand content, commercial strategies and comprehensive tactical plans.
Own portfolio and product‑level content creation, consolidation, conveyance and maintenance of messaging, including value propositions, talk tracks and content for customers, patients, sales reps, surgeons and internal stakeholders.
Plan and execute new product launches in collaboration with NPD and product strategy teams (surgeon development, positioning, pricing, targeting, forecasting, budgeting, training, campaign and content development).
Create innovative marketing solutions, programs and tools (presentations, educational materials, selling materials, trade show content, digital assets and campaigns) to support the sales team and align with organizational priorities and budget.
Manage content routing through the internal review process and systems, working closely with RA, Compliance and Legal reviewers.
Partner with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation.
Support on‑site and field‑based medical education, sales training, conferences, customer engagements and other events as needed.
Manage third‑party vendor activities from concept to execution, ensuring quality delivery of contracted services.
Act with integrity and ensure compliance with AdvaMed and Sunshine Act requirements.
Education and Experience (Knowledge, Skills & Abilities)
Bachelor’s degree in a related field; MBA preferred.
7 years of marketing experience within the medical device arena.
Preferred experience in Peripheral Neuromodulation, Spinal Cord Stimulation, and/or Orthopedics.
Exceptional communication skills: persuasive, engaging, and clinically credible presenter to both internal and external audiences.
Strong understanding of and proven ability to use advanced marketing analytics.
Demonstrated experience in digital marketing, e‑engagement, and digital analytics.
Highly organized and process‑driven with strong project management skills.
Strong leadership attributes: optimistic, accountable, self‑aware, self‑motivated, strategic.
Ability and desire to work in a highly entrepreneurial environment with minimal supervision.
Are you the top talent we are looking for? Apply now! Hit the “Apply” button to send us your resume and cover letter.
Bioventus is committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, disability, gender, veteran status, gender expression, gender identity, nationality, race, religion or sexual orientation. All individuals, regardless of personal characteristics, are encouraged to apply.
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Key Responsibilities
Develop downstream marketing content and advise cross‑functional teams and sales channels as a competitive expert.
Develop product/brand strategies that align with the global business plan.
Lead analysis of product/brand performance, market conditions, competition, customers and channel partners to support forecasting, reporting and strategic planning.
Define, analyze and refine product/brand content, commercial strategies and comprehensive tactical plans.
Own portfolio and product‑level content creation, consolidation, conveyance and maintenance of messaging, including value propositions, talk tracks and content for customers, patients, sales reps, surgeons and internal stakeholders.
Plan and execute new product launches in collaboration with NPD and product strategy teams (surgeon development, positioning, pricing, targeting, forecasting, budgeting, training, campaign and content development).
Create innovative marketing solutions, programs and tools (presentations, educational materials, selling materials, trade show content, digital assets and campaigns) to support the sales team and align with organizational priorities and budget.
Manage content routing through the internal review process and systems, working closely with RA, Compliance and Legal reviewers.
Partner with medical education, upstream marketing, clinical, and professional affairs to support KOL development, education programs, VOC and NPD initiatives, and clinical data generation.
Support on‑site and field‑based medical education, sales training, conferences, customer engagements and other events as needed.
Manage third‑party vendor activities from concept to execution, ensuring quality delivery of contracted services.
Act with integrity and ensure compliance with AdvaMed and Sunshine Act requirements.
Education and Experience (Knowledge, Skills & Abilities)
Bachelor’s degree in a related field; MBA preferred.
7 years of marketing experience within the medical device arena.
Preferred experience in Peripheral Neuromodulation, Spinal Cord Stimulation, and/or Orthopedics.
Exceptional communication skills: persuasive, engaging, and clinically credible presenter to both internal and external audiences.
Strong understanding of and proven ability to use advanced marketing analytics.
Demonstrated experience in digital marketing, e‑engagement, and digital analytics.
Highly organized and process‑driven with strong project management skills.
Strong leadership attributes: optimistic, accountable, self‑aware, self‑motivated, strategic.
Ability and desire to work in a highly entrepreneurial environment with minimal supervision.
Are you the top talent we are looking for? Apply now! Hit the “Apply” button to send us your resume and cover letter.
Bioventus is committed to fostering an inclusive and diverse community of employees with a strong sense of belonging. We believe we are bettered by all forms of diversity and take pride in working with top talent from every walk of life. In the spirit of inclusivity, qualified applicants will be considered without regard to age, ethnicity, disability, gender, veteran status, gender expression, gender identity, nationality, race, religion or sexual orientation. All individuals, regardless of personal characteristics, are encouraged to apply.
#J-18808-Ljbffr