Fannie Mae
Marketing Strategy Product Marketing Senior Associate
Fannie Mae, Reston, Virginia, United States, 22090
Overview
As a valued colleague on our Single-Family Marketing team, you will contribute to planning and implementing all aspects of marketing policies, objectives, and initiatives for the products and services used by our sellers and servicers. You will work with the Single-Family Capital Markets team and subject matter experts to develop and execute a B2B marketing strategy, ensuring alignment with other marketing teams to meet the needs of lenders, servicers, and investors.
The Marketing Strategy Product Marketing Senior Associate will shape and execute strategic marketing initiatives that drive business growth, enhance customer engagement, and elevate the Fannie Mae brand. You will operate in a dynamic environment where innovation, data-driven decision-making, and customer-centricity are key, and your work will influence how we communicate with clients and partners and deliver value to the mortgage finance ecosystem.
Responsibilities
Strategic Marketing: Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
Sales Enablement and Collateral Development: Create sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement.
End-to-End Journey Mapping: Design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
Owned Channel Strategy: Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
Develop Program Subject Matter Expertise: Collaborate with account teams and internal subject matter experts to effectuate change through marketing programs that inspire action.
The Experience You Bring To The Team Minimum Required Experiences
2 years related experience in product marketing, marketing strategy and campaign execution.
Bachelor’s degree or equivalent.
Ability to translate business objectives into marketing strategy. Strong storytelling skills.
Prior B2B marketing experience.
Experience supporting digital and brand marketing.
Experience with integrated marketing strategy.
Proven client management/relationship building skills.
Comfortable with ambiguity; can lead and motivate others through uncertainty.
Able to navigate new territories. Strong problem-solving skills.
Desired Experiences
4+ years related experience in product marketing, marketing strategy and campaign execution.
Master’s degree in relevant area of study.
Capital markets, financial services or banking industry experience.
Skilled in PowerPoint, Word and Excel.
Experience using Adobe Workfront Fusion.
Experience using Confluence, MS Teams, and SharePoint.
Compensation Target Pay Range: $94,000 - $122,000 a year
Requisition Compensation: 94,000 to 122,000
Qualifications Education: Bachelor\u2019s Level Degree (Required)
Additional Information The future is what you make it to be. Pro tip: Discover compelling opportunities at Fanniemae.com/careers.
For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Equal Opportunity Statement Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
Notes This description reflects the current role and responsibilities and may be subject to change.
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The Marketing Strategy Product Marketing Senior Associate will shape and execute strategic marketing initiatives that drive business growth, enhance customer engagement, and elevate the Fannie Mae brand. You will operate in a dynamic environment where innovation, data-driven decision-making, and customer-centricity are key, and your work will influence how we communicate with clients and partners and deliver value to the mortgage finance ecosystem.
Responsibilities
Strategic Marketing: Develop and execute marketing plans by partnering with business units to create integrated product strategies that enhance customer experience, align with priorities, and deliver effective campaigns.
Sales Enablement and Collateral Development: Create sales collateral, flyers, fact sheets, talking points, event collateral, and other marketing assets that support business development and customer engagement.
End-to-End Journey Mapping: Design and implement marketing strategies that support the entire customer journey—from initial engagement to driving usage and adoption.
Owned Channel Strategy: Manage and optimize outreach through Fannie Mae’s owned channels, including email marketing, social media, new customer onboarding, user experience, and website content, ensuring consistency and effectiveness.
Customer and Market Insights: Conduct and apply market research and customer insights to inform marketing strategies, messaging, and product, policy, and/or technology positioning.
Brand Stewardship: Strengthen the Fannie Mae brand by positioning products and services in ways that resonate with our B2B audiences and deliver meaningful value.
Develop Program Subject Matter Expertise: Collaborate with account teams and internal subject matter experts to effectuate change through marketing programs that inspire action.
The Experience You Bring To The Team Minimum Required Experiences
2 years related experience in product marketing, marketing strategy and campaign execution.
Bachelor’s degree or equivalent.
Ability to translate business objectives into marketing strategy. Strong storytelling skills.
Prior B2B marketing experience.
Experience supporting digital and brand marketing.
Experience with integrated marketing strategy.
Proven client management/relationship building skills.
Comfortable with ambiguity; can lead and motivate others through uncertainty.
Able to navigate new territories. Strong problem-solving skills.
Desired Experiences
4+ years related experience in product marketing, marketing strategy and campaign execution.
Master’s degree in relevant area of study.
Capital markets, financial services or banking industry experience.
Skilled in PowerPoint, Word and Excel.
Experience using Adobe Workfront Fusion.
Experience using Confluence, MS Teams, and SharePoint.
Compensation Target Pay Range: $94,000 - $122,000 a year
Requisition Compensation: 94,000 to 122,000
Qualifications Education: Bachelor\u2019s Level Degree (Required)
Additional Information The future is what you make it to be. Pro tip: Discover compelling opportunities at Fanniemae.com/careers.
For most roles, employees are expected to work onsite on a regular basis at their designated office location. In-office work cadence is determined by your manager. Proximity within a reasonable commute to your designated office location is preferred unless the job is noted as open to remote.
Equal Opportunity Statement Fannie Mae is an equal opportunity employer and considers qualified applicants for employment without regard to race, color, religion, sex, national origin, disability, age, sexual orientation, gender identity/gender expression, marital or parental status, or any other protected factor. Fannie Mae is committed to providing reasonable accommodations to qualified individuals with disabilities who are employees or applicants for employment, unless to do so would cause undue hardship to the company. If you need assistance using our online system and/or you need a reasonable accommodation related to the hiring/application process, please complete this form.
Notes This description reflects the current role and responsibilities and may be subject to change.
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