University of Southern Indiana
Web Content Strategist
University of Southern Indiana, Evansville, Indiana, United States, 47725
Title
Web Content Strategist
Division
University Marketing and Communications
Department
University Web and Digital Content
FLSA Status
Exempt
Salary Range
$55,000 per year
EEO Job Group
2 E2
Position Summary
The Web Content Strategist leads efforts in content design, information architecture, and search optimization to drive student recruitment and retention. The role blends analytics, SEO copywriting, and innovation—including emerging AI optimization—to guide the website’s strategic and editorial direction, create compelling audience‑targeted content, and enhance engagement.
Duties/Responsibilities In partnership with the web team, create the web content strategy and information architecture for new and existing University websites. Collaborate with the Director of University Web and Digital Content to determine priorities and align web and content strategies with the University’s broader digital communications and enrollment goals.
Serve as a strategic consultant across the University, partnering with leaders and end users to develop effective web content strategies while maintaining standards for appearance and usability. Initiate consultations based on website reviews and independent assessment of SEO, accessibility, and usability opportunities.
Ensure websites adhere to University branding and campaign initiatives, are consistent with University style and voice, and leverage web‑writing methodologies. Identify opportunities to repurpose and cross‑promote existing content throughout the University’s website and other relevant web properties.
Conduct comprehensive website audits to identify opportunities for content optimization and SEO improvement. Research and implement strategic keywords to drive traffic and increase conversions, analyze competitor approaches, and track key performance metrics, providing analytical reports and guidance.
Work within the University’s Content Management System (CMS) to develop, build, edit, and implement websites and strategies. Produce graphics and edit photos for use in related digital communication projects. Stay current on best practices and emerging trends in AI and SEO optimization, content strategies, and analytic tools.
Lead the ongoing quality assurance (QA) process for the university website, ensuring content accuracy, relevance, and compliance with accessibility standards and functionality across all user environments.
Examine emerging trends in AI, SEO, and digital marketing; recommend proactive strategies to keep USI competitive in search and serve as a resource to staff on structuring content for both human and machine audiences.
Work on multiple projects simultaneously, respond to shifting priorities, and meet project deadlines within time constraints.
Serve as the primary point of contact for content editors, offering one‑on‑one support and group instruction. Communicate complex technical concepts effectively to faculty and staff with varying technical proficiency to ensure successful web publishing.
Perform additional duties as assigned.
Required Knowledge And Skills Bachelor’s degree required or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Minimum two years’ experience in marketing or communications required; three or more years preferred; higher education experience preferred.
Proficiency in performing regular content audits, media migration, resolving broken links, removing outdated content, and maintaining web‑based information authenticity.
Strong writing and editing skills for digital platforms, ensuring optimal tone, clarity, and user experience. Capable of transforming complex academic content into accessible and compelling narratives for diverse audiences.
Experience with digital content strategy, SEO best practices, keyword research, and a fundamental understanding of analytical data and goal conversions.
Competency in Google Analytics 4, Tag Manager, and other analytics platforms to assess engagement, monitor conversions, and provide actionable, data‑driven recommendations. Ability to develop dashboards and reports for leadership that demonstrate content performance.
Preferred Knowledge And Skills Skilled in conducting usability testing and feedback collection to drive ongoing improvements in website functionality and user experience.
Familiarity with digital accessibility compliance standards and the practical ability to advise content editors on best practices for achieving WCAG 2.1 AA (or higher) conformance.
Experience with web‑based design and development, and fluency in HTML, CSS, and web editing software. Experience with content management systems (CMS) preferred.
Ability to perform basic image and multimedia editing for the web.
Excellent problem‑solving skills and a demonstrated curiosity, initiative, and commitment to continuous learning.
Regular Work Hours/Travel Requirements Standard work hours are Monday through Friday 8:00 a.m. until 4:30 p.m.
Occasional irregular or extended hours may be required for special projects.
About USI
The University of Southern Indiana is a public higher education institution located on a 1,400‑acre campus in Evansville, IN. We offer employees exceptional benefits! Benefits for this position include:
Affordable medical, dental, vision, life, and short‑term and long‑term disability insurance plans.
Retirement plan where the University makes the total contribution equivalent to 11 % of annual salary.
Full tuition fee waiver for employees; 75 % waiver for spouses and dependent children.
Vacation and sick time.
Holiday pay.
Free access to the Recreation, Fitness & Wellness Center.
Access to the on‑campus University Health Center and Dental Hygiene Clinic.
Application Process
Click “Apply Now!” near the top right of this page to complete an application and upload application materials to the attention of the Search Committee Chair. Application materials should include:
Cover Letter
Resume
Search Committee Chair
If you have questions about the open position, please contact Mrs. Brandi Hess, search committee chair, at bhess@usi.edu.
Best Consideration Date
For best consideration, please submit materials by January 9, 2026.
Pre‑Employment Screening
A background check will be required for employment in this position.
Authorization to Work in the United States
USI will not sponsor an employment‑related visa for this position.
Interview Accommodations
Persons with disabilities requiring accommodations in the application and interview process please contact the manager of Employment at mcweinzapf@usi.edu or (812) 464‑1840. Contacting the manager of Employment is intended for use in seeking disability‑related accommodations only. For general applicant inquiries, contact Human Resources at HumanRes@usi.edu or (812) 464‑1815.
EEO Statement
USI is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Higher Education
#J-18808-Ljbffr
Web Content Strategist
Division
University Marketing and Communications
Department
University Web and Digital Content
FLSA Status
Exempt
Salary Range
$55,000 per year
EEO Job Group
2 E2
Position Summary
The Web Content Strategist leads efforts in content design, information architecture, and search optimization to drive student recruitment and retention. The role blends analytics, SEO copywriting, and innovation—including emerging AI optimization—to guide the website’s strategic and editorial direction, create compelling audience‑targeted content, and enhance engagement.
Duties/Responsibilities In partnership with the web team, create the web content strategy and information architecture for new and existing University websites. Collaborate with the Director of University Web and Digital Content to determine priorities and align web and content strategies with the University’s broader digital communications and enrollment goals.
Serve as a strategic consultant across the University, partnering with leaders and end users to develop effective web content strategies while maintaining standards for appearance and usability. Initiate consultations based on website reviews and independent assessment of SEO, accessibility, and usability opportunities.
Ensure websites adhere to University branding and campaign initiatives, are consistent with University style and voice, and leverage web‑writing methodologies. Identify opportunities to repurpose and cross‑promote existing content throughout the University’s website and other relevant web properties.
Conduct comprehensive website audits to identify opportunities for content optimization and SEO improvement. Research and implement strategic keywords to drive traffic and increase conversions, analyze competitor approaches, and track key performance metrics, providing analytical reports and guidance.
Work within the University’s Content Management System (CMS) to develop, build, edit, and implement websites and strategies. Produce graphics and edit photos for use in related digital communication projects. Stay current on best practices and emerging trends in AI and SEO optimization, content strategies, and analytic tools.
Lead the ongoing quality assurance (QA) process for the university website, ensuring content accuracy, relevance, and compliance with accessibility standards and functionality across all user environments.
Examine emerging trends in AI, SEO, and digital marketing; recommend proactive strategies to keep USI competitive in search and serve as a resource to staff on structuring content for both human and machine audiences.
Work on multiple projects simultaneously, respond to shifting priorities, and meet project deadlines within time constraints.
Serve as the primary point of contact for content editors, offering one‑on‑one support and group instruction. Communicate complex technical concepts effectively to faculty and staff with varying technical proficiency to ensure successful web publishing.
Perform additional duties as assigned.
Required Knowledge And Skills Bachelor’s degree required or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
Minimum two years’ experience in marketing or communications required; three or more years preferred; higher education experience preferred.
Proficiency in performing regular content audits, media migration, resolving broken links, removing outdated content, and maintaining web‑based information authenticity.
Strong writing and editing skills for digital platforms, ensuring optimal tone, clarity, and user experience. Capable of transforming complex academic content into accessible and compelling narratives for diverse audiences.
Experience with digital content strategy, SEO best practices, keyword research, and a fundamental understanding of analytical data and goal conversions.
Competency in Google Analytics 4, Tag Manager, and other analytics platforms to assess engagement, monitor conversions, and provide actionable, data‑driven recommendations. Ability to develop dashboards and reports for leadership that demonstrate content performance.
Preferred Knowledge And Skills Skilled in conducting usability testing and feedback collection to drive ongoing improvements in website functionality and user experience.
Familiarity with digital accessibility compliance standards and the practical ability to advise content editors on best practices for achieving WCAG 2.1 AA (or higher) conformance.
Experience with web‑based design and development, and fluency in HTML, CSS, and web editing software. Experience with content management systems (CMS) preferred.
Ability to perform basic image and multimedia editing for the web.
Excellent problem‑solving skills and a demonstrated curiosity, initiative, and commitment to continuous learning.
Regular Work Hours/Travel Requirements Standard work hours are Monday through Friday 8:00 a.m. until 4:30 p.m.
Occasional irregular or extended hours may be required for special projects.
About USI
The University of Southern Indiana is a public higher education institution located on a 1,400‑acre campus in Evansville, IN. We offer employees exceptional benefits! Benefits for this position include:
Affordable medical, dental, vision, life, and short‑term and long‑term disability insurance plans.
Retirement plan where the University makes the total contribution equivalent to 11 % of annual salary.
Full tuition fee waiver for employees; 75 % waiver for spouses and dependent children.
Vacation and sick time.
Holiday pay.
Free access to the Recreation, Fitness & Wellness Center.
Access to the on‑campus University Health Center and Dental Hygiene Clinic.
Application Process
Click “Apply Now!” near the top right of this page to complete an application and upload application materials to the attention of the Search Committee Chair. Application materials should include:
Cover Letter
Resume
Search Committee Chair
If you have questions about the open position, please contact Mrs. Brandi Hess, search committee chair, at bhess@usi.edu.
Best Consideration Date
For best consideration, please submit materials by January 9, 2026.
Pre‑Employment Screening
A background check will be required for employment in this position.
Authorization to Work in the United States
USI will not sponsor an employment‑related visa for this position.
Interview Accommodations
Persons with disabilities requiring accommodations in the application and interview process please contact the manager of Employment at mcweinzapf@usi.edu or (812) 464‑1840. Contacting the manager of Employment is intended for use in seeking disability‑related accommodations only. For general applicant inquiries, contact Human Resources at HumanRes@usi.edu or (812) 464‑1815.
EEO Statement
USI is an Equal Opportunity Employer as to all protected groups, including protected veterans and individuals with disabilities.
Seniority Level
Entry level
Employment Type
Full‑time
Job Function
Marketing and Sales
Industries
Higher Education
#J-18808-Ljbffr