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Gray Media

NEWS PRODUCER (PRIMARY) - WDBJ

Gray Media, Roanoke, Virginia, United States, 24000

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About Gray Media: Gray Media, or Gray, is a multimedia company headquartered in Atlanta, Georgia, formally known as Gray Television, Inc. The company is the nation's largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station, as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Gray's additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

Job Summary/Description The producer is one of the most crucial positions at a television station. It requires someone who is a strong leader, an excellent communicator, organized, and passionate about the news. This producer position has the potential to serve as a huge opportunity for a journalist who is looking to advance in the broadcast industry.

Duties/Responsibilities include (but are not limited to):

Prioritize, organize, and produce newscasts

Maintain working knowledge of current events, community issues, and local contacts

Search wire services, network feeds, websites, and other sources to find relevant material for newscasts

Work with news management to determine which stories to air during newscasts

Coordinate story assignments with the assignment manager

Collaborate with news operations staff to build graphics

Act as a leader in facilitating teamwork among staff members

Accurately edit video with an eye for visual elements that make stories understandable to the viewer

Work with directors and anchors on the presentation of stories

Write news stories

Monitor the competition's shows and website for missed leads

Assist producers in formatting other newscasts

Assist reporters with on story development, story expectations, and accurately

Write creative headlines and teasers

Research and brainstorm story ideas, present ideas in editorial meetings

Generate promotable story ideas daily

Post and update stories and videos to the station website and social media sites, and engage viewers

Work with the web staff during breaking news and alert users on all platforms

Perform other job-related duties as assigned

Qualifications/Requirements

1‑3 years of producing experience in broadcast news with a Bachelor’s degree

Clear, concise, conversational writing skills

Excellent communication skills

Demonstrate solid news judgment

Maintain strong journalistic ethics

Strong initiative and attention to detail

Be creative and create compelling and memorable newscasts

Knowledge of newsroom software and of web posting software

Edit video and audio on industry-standard equipment

Build graphics and use them effectively in shows

Handle and adjust to last‑minute changes

Make quick, accurate decisions and work well under pressure

Strong research skills, including online research using various search engines

Ability to stay current with national and local news/weather

Intermediate level knowledge of social media

Ability to meet tight deadlines and work well under pressure

Ability to work independently with little supervision

Demonstrate leadership through training and mentoring less experienced staff members; guide others to get the desired outcome

Ability to remain positive and foster a positive work environment; work well with co‑workers

If you feel you’re qualified and want to work with a great group of people, go to

Gray Careers

and click "apply now" to upload your resume, cover letter, and references. Current employees can apply through the Gray‑TV UltiPro self‑service portal.

WDBJ‑TV/Gray Media, Inc. is a drug‑free company.

Additional Info Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Seniority level: Entry level

Employment type: Full‑time

Job function: Marketing, Public Relations, and Writing/Editing

Industries: Broadcast Media Production and Distribution

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