Paid Social Marketing Manager

Description Here’s why we need your help We are an aspirational brand with a big mission: to be the best place to find mental health and addiction treatment for anyone, anywhere—and social media is one of our most powerful tools for reaching those in need. We’re hiring a Paid Social Marketing Manager to own and scale our efforts across all paid social channels. You’ll be the go-to expert on campaign execution, creative testing, and audience targeting on platforms like Meta, TikTok, and Reddit. You’ll be responsible for launching and optimizing paid social campaigns that drive qualified traffic and measurable results, while working closely with cross-functional teams to ensure we deliver authentic, effective creative at scale. This role plays a critical part in helping people discover Recovery.com when they need it most. Work Location Madison, WI How you know you’re being successful Paid social campaigns consistently meet or exceed performance and ROI goals Creative testing frameworks and creator partnerships drive continuous improvement and learning Key stakeholders feel confident in channel strategy and social media outcomes We’ll expect you to do things like these Own and manage paid social campaigns across Meta, TikTok, Reddit, Pinterest, X and other emerging platforms Launch and optimize campaigns focused on driving qualified traffic and engagement Partner with content and design teams to produce high-performing ad creatives that reflect our brand and mission Partner with the Social Media Manager on creator partnerships and a commenting strategy for social ads Build and execute creative testing plans to maximize performance and uncover insights Develop audience targeting strategies that reach individuals and families seeking recovery support and treatment Monitor campaign performance and identify opportunities for optimization and scale Report regularly on performance metrics, insights, and learnings Collaborate with cross-functional partners including data and product to maximize campaign impact Required Qualifications 5+ years of experience managing paid social campaigns in high-growth environments Demonstrated ability to scale campaigns and achieve performance targets across Meta, TikTok, and other social platforms Strong understanding of performance marketing KPIs and optimization strategies Experience managing creative strategy for paid social What we think will improve your chances of success Bias toward action and thrive in fast-paced, cross-functional environments Experience in the behavioral healthcare industry Comfort with analytics tools like Amplitude, Heap or Looker Ability to translate campaign data into clear recommendations Familiarity with ad compliance requirements and technology in sensitive or regulated categories Travel Expectations Twice a year for company gatherings. Occasional travel for conferences where appropriate. Compensation The base salary range for this position is $100,000–$120,000, plus eligible benefits. Compensation may be adjusted based on tenure and experience. For employees residing in Dane County, total annual compensation including the housing stipend is approximately $108,823–$128,823. Dane County Housing Stipend We strongly value in-person work and collaboration, so for full-time employees residing in Dane County, we offer a housing stipend of $735.26/month in addition to your salary ($8,823.12/yr; half of the Fair Market Value of a 2BR apartment in Madison according to rentdata.org). Equity Options In addition to your cash compensation, you will receive options to buy stock in Recovery.com at a set strike price. These options will vest on a four-year schedule and present an exciting opportunity to benefit from the upside of our company’s growth. Quarterly Bonus An additional 10% of base earnings is paid out quarterly when the company meets its revenue target. Benefits and Perks This role is eligible for the following benefits and perks: Medical, Dental, and Vision Insurance (100% of premiums paid for employees, 50% of premiums paid for dependents) Short- and long-term disability and basic life insurance 401K (100% company match up to 3% and 50% on the next 2%) Paid time off, paid holidays, and leaves of absence Education Assistance (for educational coursework directly related to your role) Flexible hybrid and work-from-home policy Physical Requirements Sit down and operate a computer for extended periods of time Able to work in an open office environment Lift items weighing up to 15 lbs About Recovery.com Each year, 90% of people who need addiction treatment don’t receive it. One of the major reasons is the difficulty in finding a treatment provider, and as people increasingly turn to the internet over family, friends, or medical professionals to find care, Recovery.com is making a difference in thousands of people’s lives by providing a comprehensive, user-friendly resource for finding addiction and mental health treatment. Launched in 2017, Recovery.com is a late-stage startup based in Madison, WI, on a mission to be the the most trusted online resource for connecting patients and mental health providers. We are rapidly growing and profitable, and looking to scale our impact by helping as many people as possible find the treatment they need. Our core values aren’t just words to us! They define who we are and how we work. People who are successful at Recovery.com: Regularly show

compassion

and empathy for customers, patients, and fellow colleagues Display

vulnerability

by demonstrating authenticity with themselves and encouraging it in others Strive for

growth

and humbly seek to improve in all aspects of work Demonstrate

joy

and a positive attitude in every interaction, from office conversations to solving difficult problems Exhibit

accountability

by not only fulfilling their own responsibilities, but helping others in their work as well Embrace

creativity

by testing the norms and being open to new ideas Equal Opportunity Statement Recovery.com is an equal opportunity employer committed to diversity and creating an inclusive environment for all our employees. We welcome applicants regardless of ethnic origin, national origin, veteran status, gender identity, race, religious beliefs, disability, sexual orientation, age, or any other protected characteristic. We value the talents of individuals from all backgrounds and actively seek a diverse workforce.

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