Leaf Home
Charlotte - District Event Marketing Manager
Leaf Home, Huntersville, North Carolina, United States, 28078
Company
Leaf Home is America's largest direct-to-consumer full-service provider of branded home services and products. Trusted by more than 1 million homeowners across the US and Canada.
Benefits
Industry‑best compensation packages Competitive health, dental, and vision insurance 401k with company match Paid time off including paid parental leave Individualized career development programs On‑demand lunch program Childcare assistance Free gym membership Employee assistance programs, including legal, financial planning, and counseling Employee discount marketplace Employee Resource Groups (VetConnect, DEI Committee, Women’s Committee)
Position Summary
The District Event Marketing Manager recruits, hires, trains, develops, and manages a team of Event Marketers to build brand awareness and generate sales leads throughout the designated district. They source direct‑to‑consumer events, manage budgets, plan resources, schedule staff, and execute successful events.
Essential Duties and Responsibilities
Develop and drive event‑based marketing initiatives to generate sales leads for sales representative follow‑up. Identify, schedule, and plan event calendar for the team of Event Marketers. Assume responsibility for budgeting and staffing for local events. Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads. Manage event marketing material and equipment set‑up and tear‑down. Collaborate with local Operations and Installation Managers to grow brand presence within the local market. Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs. Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization. Track and report event metrics to evaluate performance and ROI of events. Exceed sales lead quotas based on established KPIs. Perform other duties as assigned by supervisor.
Experience and Minimum Qualifications
Bachelor’s degree preferred or equivalent combination of education, training, and experience. 2+ years in a managerial position. Strong recruiting and training skills. Experience with large‑scale budgeting and planning. Excellent written and verbal communication skills. Self‑starter, able to manage and develop others. Ability to handle multiple priorities at one time. Strong planning and organizational skills. Knowledge of current best practices and new strategies for event marketing. Ability to work evenings and/or weekends and pre‑scheduled events. Hold valid driver’s license and reliable transportation to and from assigned events. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). Legally authorized to work in country of employment without sponsorship for employment visa status.
Preferred Knowledge, Skills, Abilities or Certifications
Experience in lead generation and/or experiential marketing. Previous management position(s) in Direct‑to‑Consumer marketing. Experience in multi‑unit management. Previous experience in home improvement event marketing.
Travel Requirements
More than 50% domestic travel required.
Overtime/Additional Hours Requirements
Additional hours may be required (exempt positions).
Physical Requirements
Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate‑controlled environment and performs work outside in varying temperatures and climates. Exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible force constantly to move objects.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Americans With Disabilities Act Statement And Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.
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Leaf Home is America's largest direct-to-consumer full-service provider of branded home services and products. Trusted by more than 1 million homeowners across the US and Canada.
Benefits
Industry‑best compensation packages Competitive health, dental, and vision insurance 401k with company match Paid time off including paid parental leave Individualized career development programs On‑demand lunch program Childcare assistance Free gym membership Employee assistance programs, including legal, financial planning, and counseling Employee discount marketplace Employee Resource Groups (VetConnect, DEI Committee, Women’s Committee)
Position Summary
The District Event Marketing Manager recruits, hires, trains, develops, and manages a team of Event Marketers to build brand awareness and generate sales leads throughout the designated district. They source direct‑to‑consumer events, manage budgets, plan resources, schedule staff, and execute successful events.
Essential Duties and Responsibilities
Develop and drive event‑based marketing initiatives to generate sales leads for sales representative follow‑up. Identify, schedule, and plan event calendar for the team of Event Marketers. Assume responsibility for budgeting and staffing for local events. Attend trade shows, home shows, fairs, festivals, and community events and manage event marketing team in generating new sales leads. Manage event marketing material and equipment set‑up and tear‑down. Collaborate with local Operations and Installation Managers to grow brand presence within the local market. Recruit, hire, train, and develop Event Marketers and create accountability through established goals and KPIs. Develop timelines, organizational plans, and internal communications for cohesiveness and transparency across the organization. Track and report event metrics to evaluate performance and ROI of events. Exceed sales lead quotas based on established KPIs. Perform other duties as assigned by supervisor.
Experience and Minimum Qualifications
Bachelor’s degree preferred or equivalent combination of education, training, and experience. 2+ years in a managerial position. Strong recruiting and training skills. Experience with large‑scale budgeting and planning. Excellent written and verbal communication skills. Self‑starter, able to manage and develop others. Ability to handle multiple priorities at one time. Strong planning and organizational skills. Knowledge of current best practices and new strategies for event marketing. Ability to work evenings and/or weekends and pre‑scheduled events. Hold valid driver’s license and reliable transportation to and from assigned events. Proficiency using Microsoft Office Suite (Outlook, Word, Excel, PowerPoint, Project, and/or Access). Legally authorized to work in country of employment without sponsorship for employment visa status.
Preferred Knowledge, Skills, Abilities or Certifications
Experience in lead generation and/or experiential marketing. Previous management position(s) in Direct‑to‑Consumer marketing. Experience in multi‑unit management. Previous experience in home improvement event marketing.
Travel Requirements
More than 50% domestic travel required.
Overtime/Additional Hours Requirements
Additional hours may be required (exempt positions).
Physical Requirements
Normal office environment and field office/manufacturing/construction environment. Performs indoor work in a climate‑controlled environment and performs work outside in varying temperatures and climates. Exert up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible force constantly to move objects.
Diversity and Inclusion Statement
Leaf Home is committed to creating a diverse environment and is proud to be an equal opportunity employer. We strive to create an environment that embraces differences and fosters inclusion.
Equal Opportunity Statement
Leaf Home will recruit, hire, train, and promote persons in all job titles without regard to race, color, ancestry, national origin, gender identity or expression, sexual orientation, marital status, religion, age, results of genetic testing, veteran status, or physical/mental disability (except where the disability prevents the individual from being able to perform the essential functions of the job and cannot be reasonably accommodated in full compliance with the law).
Americans With Disabilities Act Statement And Contact
Leaf Home is committed to honoring the spirit and requirements of the Americans with Disabilities Act. If you require reasonable accommodation in completing this application, interviewing, completing any pre‑employment testing, or otherwise participating in the employee selection process, please direct your inquiries to adarecruiting@leafhome.com.
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