Motley Rice
Digital Marketing Coordinator
Motley Rice, Mount Pleasant, South Carolina, United States, 29466
Digital Marketing Coordinator
As one of the nation’s largest plaintiffs’ litigation firms, Motley Rice advocates for the rights of workers, families, consumers and investors and aggressively seeks justice for people and institutions harmed by wrongdoing and negligence. Our Firm has played leadership roles in some of the most significant cases to ever go through U.S. courts. We have the experience and depth of knowledge to take on innovative, cutting‑edge litigation across a variety of practice areas.
We are seeking a motivated and skilled Digital Marketing Coordinator to join our Marketing + Communications team in the Mt Pleasant, SC office and help us reach and engage a variety of audiences through strategic digital campaigns.
What You’ll Do The Coordinator will be responsible for working with teammates to plan, execute, and optimize all digital campaigns to promote our plaintiff civil litigation services. This will involve collaborating to create compelling ad content, targeting the right audiences, and analyzing campaign performance to ensure maximum impact. The role includes conducting keyword research, analyzing website performance, implementing on‑page and off‑page SEO tactics, and improving overall website rankings and organic traffic.
Conduct technical SEO audits
Develop link building strategies
Execute on‑site optimizations
Monitor and analyze campaign performance
Present SEO strategies to department/firm leadership
Familiarity with software like Google Analytics, Google Data Studio, BrightEdge, SEM Rush, etc.
Coordinate digital ads and/or landing page optimization through multivariate experiments and A/B testing
Conduct customer analysis and data management required for campaign implementation; experience with understanding of common KPIs, conversions, inputs, calculations and outputs required
Demonstrate knowledge at the proficiency level in basic ad technology applications and content management systems
Understanding of the pros and cons of various channels: organic, PPC, display, social, email, traditional media, etc.
Conduct keyword research to identify opportunities for content optimization and expansion
Implement on‑page SEO techniques, including meta tag optimization, URL structure, and content optimization
Develop and execute off‑page SEO strategies, such as link building and outreach
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software
Provide regular reports on SEO performance, including key metrics and recommendations for improvement
Collaborate with the content team to ensure SEO best practices are incorporated into content creation
Stay up to date with industry trends, algorithm updates, and best practices to ensure our strategies remain effective
Conduct technical SEO audits and recommend solutions to improve website performance
Qualifications
Bachelor's degree in a related field
4+ years of experience in digital advertising or a similar role, preferably within the legal industry or agency world with legal clients
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
Knowledge of HTML, CSS, and basic web development principles
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent written and verbal communication skills
Creativity and a passion for digital marketing
Ability to work independently and as part of a team
Detail-oriented with strong organizational skills
Understanding of legal marketing and the unique challenges of advertising legal services is a plus
Working Hours Work may require more than 40 hours per week to perform the duties of the position. Work may require travel.
Working Conditions Overtime is possible and may be expected in order to perform the essential functions of the position. Work is performed in a normal heated and/or air‑conditioned office environment.
Equal Opportunity Employer Motley Rice LLC is an Equal Opportunity Employer. No applicant will be limited or excluded from consideration for employment on any basis prohibited by local, state or federal law. We participate in e‑verify.
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We are seeking a motivated and skilled Digital Marketing Coordinator to join our Marketing + Communications team in the Mt Pleasant, SC office and help us reach and engage a variety of audiences through strategic digital campaigns.
What You’ll Do The Coordinator will be responsible for working with teammates to plan, execute, and optimize all digital campaigns to promote our plaintiff civil litigation services. This will involve collaborating to create compelling ad content, targeting the right audiences, and analyzing campaign performance to ensure maximum impact. The role includes conducting keyword research, analyzing website performance, implementing on‑page and off‑page SEO tactics, and improving overall website rankings and organic traffic.
Conduct technical SEO audits
Develop link building strategies
Execute on‑site optimizations
Monitor and analyze campaign performance
Present SEO strategies to department/firm leadership
Familiarity with software like Google Analytics, Google Data Studio, BrightEdge, SEM Rush, etc.
Coordinate digital ads and/or landing page optimization through multivariate experiments and A/B testing
Conduct customer analysis and data management required for campaign implementation; experience with understanding of common KPIs, conversions, inputs, calculations and outputs required
Demonstrate knowledge at the proficiency level in basic ad technology applications and content management systems
Understanding of the pros and cons of various channels: organic, PPC, display, social, email, traditional media, etc.
Conduct keyword research to identify opportunities for content optimization and expansion
Implement on‑page SEO techniques, including meta tag optimization, URL structure, and content optimization
Develop and execute off‑page SEO strategies, such as link building and outreach
Monitor and analyze website performance using tools like Google Analytics, Google Search Console, and SEO software
Provide regular reports on SEO performance, including key metrics and recommendations for improvement
Collaborate with the content team to ensure SEO best practices are incorporated into content creation
Stay up to date with industry trends, algorithm updates, and best practices to ensure our strategies remain effective
Conduct technical SEO audits and recommend solutions to improve website performance
Qualifications
Bachelor's degree in a related field
4+ years of experience in digital advertising or a similar role, preferably within the legal industry or agency world with legal clients
Proficiency in digital marketing tools and platforms, such as Google Analytics, Google Ads, Facebook Ads Manager, and email marketing software
Proficiency in digital advertising platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager
Proficiency in SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz
Knowledge of HTML, CSS, and basic web development principles
Strong analytical skills and the ability to interpret data to make informed decisions
Excellent written and verbal communication skills
Creativity and a passion for digital marketing
Ability to work independently and as part of a team
Detail-oriented with strong organizational skills
Understanding of legal marketing and the unique challenges of advertising legal services is a plus
Working Hours Work may require more than 40 hours per week to perform the duties of the position. Work may require travel.
Working Conditions Overtime is possible and may be expected in order to perform the essential functions of the position. Work is performed in a normal heated and/or air‑conditioned office environment.
Equal Opportunity Employer Motley Rice LLC is an Equal Opportunity Employer. No applicant will be limited or excluded from consideration for employment on any basis prohibited by local, state or federal law. We participate in e‑verify.
#J-18808-Ljbffr