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Barkley&Co

Creative Executive - Video Content Creator

Barkley&Co, New York, New York, us, 10261

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The Challenge The internet is video-first and our clients need someone who can keep up. We're looking for a Swiss Army knife creative who can shoot a founder testimonial on iPhone at 9am, edit UGC content at lunch, and storyboard a hero campaign by EOD. Our clients in healthcare and wellness need authentic, high-converting video content across paid, owned, and earned channels - and they need it fast. Without this role, we're outsourcing everything or delivering static assets in a video world.

What You'll Own

End-to-end video production from concept to final export

Quick‑turn content capture (iPhone and professional gear)

Editing and optimizing creator/UGC content for performance

Building modular video systems that allow rapid testing

Managing multiple creative projects without missing deadlines

Creating content that actually converts, not just looks pretty

How You'll Know You're Winning

Your videos consistently beat static creative in A/B tests

Clients start requesting you specifically for their launches

You're delivering 10‑15 video assets per week without burning out

The media team hits their ROAS targets using your creative

You've built a library of winning frameworks we can replicate

Day‑to‑Day Impact No two days look the same, but here's a realistic week:

Monday: Shoot three testimonials at a client's NYC office

Tuesday: Edit 8 TikTok variations from creator content

Wednesday: Storyboard a new product launch campaign

Thursday: Cut 5 iterations of a high‑performing ad for testing

Friday: Shoot quick product demos and plan next week's content

The split between shooting, editing, and strategy changes weekly based on client needs. You need to excel at all three.

Requirements Your Background

You've shot and edited content that's actually run as paid ads

You can make an iPhone video look premium and professional footage feel authentic

CapCut is second nature, but you know when to level up to Premiere/After Effects

Your portfolio shows social‑first thinking (9:16, hooks, thumb‑stops)

You understand performance marketing enough to know why the first 3 seconds matter

You can work with anyone: founders, influencers, random employees who've never been on camera

Our Operating Style We’re ex‑founders who built and sold our own companies, so we operate differently. No bureaucracy, no hand‑holding, no "that's not my job" attitudes. You’ll work directly with Creative and Strategy Directors and have real influence on campaign strategy. We focus on healthcare and wellness brands, which means the content needs to educate and convert, not just entertain. Small team, high standards, real impact on client growth.

Benefits Health, dental, vision, and 401K match.

Setup: MacBook Pro, noise‑cancelling headphones, and the best kit to do your best work.

The Role & Growth Path Title:

Creative Executive – Video Content Creator

Band:

$60‑75K

Department:

Creative & Content Production

Reports to:

Creative Director / Strategy Director

Growth path:

In 12‑18 months, success here leads to Creative Manager ($75‑95K)

Location:

In‑office, NYC Garment District (with on‑location shoots)

Start:

ASAP

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