SiriusXM
Senior Specialist, Content Marketing and Partnerships
SiriusXM, New York, New York, us, 10261
Senior Specialist, Content Marketing and Partnerships
Who We Are
SiriusXM and its brands are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners— in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.
How You’ll Make An Impact
SiriusXM is seeking a Senior Specialist to support content marketing and partnerships efforts for our Talk and Podcast partners. This person will support the Growth team in the strategic development and tactical execution of marketing plans to drive audience growth. This role will report into Director, Content Marketing and Partnerships, and will be based in NY.
What You’ll Do
Support Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital.
Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content. Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives and facilitate a high volume of creative assets from conception to distribution. Act as the quality control for each partner by coordinating approvals of marketing materials.
Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM. Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows.
Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook, and YouTube.
Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the SiriusXM app or trial offer.
Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns.
Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches, and events.
Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis.
Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings.
Support efforts to build paid media plans designed to drive audience growth and engagement for priority podcasts and partners.
Support the day-to-day management of paid campaigns — from targeting and creative strategy to pacing, optimization, and performance tracking.
Help to develop creative briefs and collaborate on assets that work natively on YouTube — including video ads, static image overlays, copy, and CTA strategy.
Use performance data to help build audience profiles and identify new growth opportunities — including audience crossovers and channels that over-index for new podcast listeners.
Deliver clear, actionable campaign recaps to stakeholders, highlighting what worked, what didn’t, and how to improve going forward.
What You’ll Need
Bachelor’s Degree required.
3 years of hands-on experience in marketing to a consumer audience across digital channels. Entertainment or media experience preferred. Love of podcasts and knowledge of the industry at large is an extra bonus.
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.
Compensation
The base salary for this position will be in the range of $74,894 - $92,300 per year and may depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.
Equal Opportunity Employer
SilosXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
Requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Entertainment Providers and Broadcast Media Production and Distribution
#J-18808-Ljbffr
SiriusXM and its brands are leading a new era of audio entertainment and services by delivering the most compelling subscription and ad-supported audio entertainment experience for listeners— in the car, at home, and anywhere on the go with connected devices. Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.
How You’ll Make An Impact
SiriusXM is seeking a Senior Specialist to support content marketing and partnerships efforts for our Talk and Podcast partners. This person will support the Growth team in the strategic development and tactical execution of marketing plans to drive audience growth. This role will report into Director, Content Marketing and Partnerships, and will be based in NY.
What You’ll Do
Support Partner campaigns from planning and strategy phases through implementation and execution. Work cross-functionally across internal departments, including CRM, App, PR, Social, Performance, Creative, Events, Sweeps, Email, Channel marketing, OEM, brand, and Digital.
Work with the partner’s teams to understand their current visual identity and communicate this to internal creative teams, preserving the authenticity of the partner and tone of the partner’s content. Collaborate with the marketing team to create and optimize marketing collateral and assets for partner-specific initiatives and facilitate a high volume of creative assets from conception to distribution. Act as the quality control for each partner by coordinating approvals of marketing materials.
Brainstorm and pitch creative partner strategies, content, and promotional opportunities aimed at increasing audience engagement, building brand awareness, and strengthening partner relations for SiriusXM. Develop strategies for specialty programming, events, interviews, performances, and partner-hosted shows.
Create and execute social promotion strategies, including the necessary assets needed to run a successful social media campaign across Instagram, TikTok, X, Facebook, and YouTube.
Create, distribute and monitor the performance of SiriusXM links for partners and their guests shared through their networks off platform to drive awareness and traffic back into the SiriusXM app or trial offer.
Content aggregator for all SiriusXM brand and seasonal campaigns and facilitate requests from talent to support those campaigns.
Support and assist with aggregating marketing plans for ongoing Partner marketing support, new launches, and events.
Monitor that SiriusXM and partner contractual obligations are fulfilled on a quarterly and annual basis.
Provide weekly summary of takeaways from Talk, Comedy, and Entertainment meetings.
Support efforts to build paid media plans designed to drive audience growth and engagement for priority podcasts and partners.
Support the day-to-day management of paid campaigns — from targeting and creative strategy to pacing, optimization, and performance tracking.
Help to develop creative briefs and collaborate on assets that work natively on YouTube — including video ads, static image overlays, copy, and CTA strategy.
Use performance data to help build audience profiles and identify new growth opportunities — including audience crossovers and channels that over-index for new podcast listeners.
Deliver clear, actionable campaign recaps to stakeholders, highlighting what worked, what didn’t, and how to improve going forward.
What You’ll Need
Bachelor’s Degree required.
3 years of hands-on experience in marketing to a consumer audience across digital channels. Entertainment or media experience preferred. Love of podcasts and knowledge of the industry at large is an extra bonus.
Experience with automation and/or AI tools such as chatGPT, Gemini, etc.
Must have legal right to work in the U.S.
Compensation
The base salary for this position will be in the range of $74,894 - $92,300 per year and may depend on your skills, qualifications, and experience. Additionally, this role might be eligible for discretionary short-term and long-term incentives.
Equal Opportunity Employer
SilosXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.
Requirements and duties described above may be modified or waived by the Company in its sole discretion without notice.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Information Technology
Industries
Entertainment Providers and Broadcast Media Production and Distribution
#J-18808-Ljbffr