Georgia United Credit Union
Digital Marketing Manager (Hybrid)
Georgia United Credit Union, Duluth, Georgia, United States, 30155
Georgia United Credit Union regularly evaluates market data to establish salary ranges that enable us to offer the best, competitive compensation package for our positions. Individual compensation packages are based on various factors unique to each candidate, including skill set, experience, qualifications, internal alignment and other job‑related factors.
Responsibilities
Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
Leads paid media strategy and manages budgets for search, display, and social campaigns.
Collaborates with cross‑functional teams to align initiatives with organizational goals and quickly iterate new concepts.
Maintains consistent and distinct brand presence across all digital touchpoints.
Implements innovative engagement strategies, including member storytelling and interactive campaigns, to deepen relationships and facilitate organizational growth.
Campaign Execution
Leads bold, data‑driven campaigns across digital channels, including SEO/SEM, PPC, retargeting, and paid social.
Drives performance through A/B testing, automation, personalization and landing page optimization.
Applies advanced SEO/SEM strategies to boost website traffic and conversions.
Guides the development, curation and deployment of compelling digital content to attract, engage and retain visitors and promote products.
Owns the vision and optimization of Georgia United’s website and digital platforms, ensuring content, rates and promotions are current and conversion focused.
Partners with vendors and internal teams to enhance site speed, mobile responsiveness, ADA compliance and member experience.
Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues.
Manages marketing automation platforms and CRM integrations.
Stays ahead of digital trends and emerging technologies to drive innovation.
Collaborates with creative and content teams to produce compelling assets for email, web, and social.
Delivers consistent, authentic messaging aligned with brand voice, incorporating member feedback and testimonials to humanize campaigns.
Guides and motivates team members and agency partners to push beyond creative boundaries and consistently produce outstanding creative assets.
Data Analysis & Performance Optimization
Champions a data‑driven culture by conducting rigorous A/B testing, monitoring campaign performance, and translating insights into actionable recommendations.
Maintains dashboards and reporting frameworks to track KPIs, inform strategy and share learnings across the organization.
Proactively identifies and pursues opportunities to enhance process improvement and implement automation initiatives.
Leads cross‑functional initiatives with compliance, member services, business intelligence and external partners to design and implement high‑impact campaigns that consistently meet regulatory standards and exceed performance benchmarks.
Provides coaching, guidance and support to junior team members, promoting an environment that encourages innovative thinking, intellectual curiosity, and proactive engagement.
Leads workforce planning and team development initiatives in collaboration with senior management to drive long‑term departmental growth.
Statement of Understanding This job description is intended to provide a general overview of the essential duties, responsibilities, requirements, and working conditions associated with the position. It is not intended to be an exhaustive or comprehensive list of all tasks or responsibilities. The organization may assign additional duties or modify existing ones as needed, at its discretion. Job descriptions may be updated periodically to reflect business needs and organizational changes.
Reasonable accommodations may be made in accordance with the Americans with Disabilities Act (ADA) and other applicable laws, so long as such accommodations do not pose undue hardship to the organization or create significant health or safety risks.
Nothing in this job description should be construed as creating an employment contract, either expressed or implied. Employment remains at-will, meaning that either the team member or the organization may end the employment relationship at any time, for any reason not prohibited by law.
Equal Employment Opportunity (EEO) Georgia United is committed to providing equal employment opportunities and fostering a workplace where all individuals have the chance to succeed. We consider all qualified applicants for employment and advancement without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other characteristic protected by law. We value the unique perspectives and contributions that each team member brings to our organization, believing that a diverse and inclusive workforce strengthens our credit union.
E-Verify Georgia United participates in the U.S. Department of Homeland Security’s E-Verify program. E-Verify is an online system used to confirm the eligibility of employees to work in the United States. This process involves electronically verifying the information provided by new hires against records maintained by the Department of Homeland Security and the Social Security Administration.
Qualifications Skills
Interpersonal Skills – Advanced
Communication – Advanced
Creative – Advanced
Project Management – Advanced
Behaviors
Leader – Inspires teammates to follow them
Detail Oriented – Capable of carrying out a given task with all details necessary to get the task done well
Education Bachelors or better in Marketing or related field.
Experience
5–7 years progressive digital marketing experience with a track record of innovation and measurable success.
Proficient in Google Analytics, Google Ads, Microsoft Office, and HTML.
Hands‑on experience with website management, A/B testing, SEO/SEM, email marketing, social media tools, and AI‑powered content creation.
Strong understanding of digital analytics and ability to translate data into actionable insights.
Licenses & Certifications Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
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Responsibilities
Develops and executes integrated digital marketing strategies that accelerate growth and brand awareness.
Leads paid media strategy and manages budgets for search, display, and social campaigns.
Collaborates with cross‑functional teams to align initiatives with organizational goals and quickly iterate new concepts.
Maintains consistent and distinct brand presence across all digital touchpoints.
Implements innovative engagement strategies, including member storytelling and interactive campaigns, to deepen relationships and facilitate organizational growth.
Campaign Execution
Leads bold, data‑driven campaigns across digital channels, including SEO/SEM, PPC, retargeting, and paid social.
Drives performance through A/B testing, automation, personalization and landing page optimization.
Applies advanced SEO/SEM strategies to boost website traffic and conversions.
Guides the development, curation and deployment of compelling digital content to attract, engage and retain visitors and promote products.
Owns the vision and optimization of Georgia United’s website and digital platforms, ensuring content, rates and promotions are current and conversion focused.
Partners with vendors and internal teams to enhance site speed, mobile responsiveness, ADA compliance and member experience.
Utilizes HTML and troubleshooting expertise to implement timely updates and efficiently resolve issues.
Manages marketing automation platforms and CRM integrations.
Stays ahead of digital trends and emerging technologies to drive innovation.
Collaborates with creative and content teams to produce compelling assets for email, web, and social.
Delivers consistent, authentic messaging aligned with brand voice, incorporating member feedback and testimonials to humanize campaigns.
Guides and motivates team members and agency partners to push beyond creative boundaries and consistently produce outstanding creative assets.
Data Analysis & Performance Optimization
Champions a data‑driven culture by conducting rigorous A/B testing, monitoring campaign performance, and translating insights into actionable recommendations.
Maintains dashboards and reporting frameworks to track KPIs, inform strategy and share learnings across the organization.
Proactively identifies and pursues opportunities to enhance process improvement and implement automation initiatives.
Leads cross‑functional initiatives with compliance, member services, business intelligence and external partners to design and implement high‑impact campaigns that consistently meet regulatory standards and exceed performance benchmarks.
Provides coaching, guidance and support to junior team members, promoting an environment that encourages innovative thinking, intellectual curiosity, and proactive engagement.
Leads workforce planning and team development initiatives in collaboration with senior management to drive long‑term departmental growth.
Statement of Understanding This job description is intended to provide a general overview of the essential duties, responsibilities, requirements, and working conditions associated with the position. It is not intended to be an exhaustive or comprehensive list of all tasks or responsibilities. The organization may assign additional duties or modify existing ones as needed, at its discretion. Job descriptions may be updated periodically to reflect business needs and organizational changes.
Reasonable accommodations may be made in accordance with the Americans with Disabilities Act (ADA) and other applicable laws, so long as such accommodations do not pose undue hardship to the organization or create significant health or safety risks.
Nothing in this job description should be construed as creating an employment contract, either expressed or implied. Employment remains at-will, meaning that either the team member or the organization may end the employment relationship at any time, for any reason not prohibited by law.
Equal Employment Opportunity (EEO) Georgia United is committed to providing equal employment opportunities and fostering a workplace where all individuals have the chance to succeed. We consider all qualified applicants for employment and advancement without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other characteristic protected by law. We value the unique perspectives and contributions that each team member brings to our organization, believing that a diverse and inclusive workforce strengthens our credit union.
E-Verify Georgia United participates in the U.S. Department of Homeland Security’s E-Verify program. E-Verify is an online system used to confirm the eligibility of employees to work in the United States. This process involves electronically verifying the information provided by new hires against records maintained by the Department of Homeland Security and the Social Security Administration.
Qualifications Skills
Interpersonal Skills – Advanced
Communication – Advanced
Creative – Advanced
Project Management – Advanced
Behaviors
Leader – Inspires teammates to follow them
Detail Oriented – Capable of carrying out a given task with all details necessary to get the task done well
Education Bachelors or better in Marketing or related field.
Experience
5–7 years progressive digital marketing experience with a track record of innovation and measurable success.
Proficient in Google Analytics, Google Ads, Microsoft Office, and HTML.
Hands‑on experience with website management, A/B testing, SEO/SEM, email marketing, social media tools, and AI‑powered content creation.
Strong understanding of digital analytics and ability to translate data into actionable insights.
Licenses & Certifications Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.
#J-18808-Ljbffr