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SalaryGuide

Graphic Designer, Marketing

SalaryGuide, Knoxville, Tennessee, United States, 37955

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Responsibilities

Build a marketing toolkit that reflects the Principle brand including, but not limited to:

Evolve the current set of marketing tools and methods and create a standard process for marketing requests for design to ensure the organization is well represented in Principle branded communications and pitches.

Assess incoming requests for design and manage resource assignments and scheduling to ensure the work is completed.

Establish and manage collaborative relationships across departments to develop and advance “customer experience” solutions while simultaneously balancing the needs and resources of each area.

Management of Principle brand assets for communications including, but limited to:

Oversee and implement the expression within marketing communications of the Principle brand to ensure a positive, consistent perception of the organization.

Update and maintain the Principle brand style guide to ensure that all external projects align with branding guidelines, including logo usage.

Maintain an organized creative asset library for all assets, including photos, video, and print.

Requirements

Bachelor's degree or equivalent experience in graphic design, creative design, marketing, advertising, or related field.

Experience with WordPress a plus.

3+ years of professional design experience.

Mastery of Adobe InDesign, Adobe Photoshop, Adobe Illustrator; additional Adobe Creative Cloud programs a plus.

Excellent communication skills, both written and verbal.

Graphic design skill and brand management experience are required.

Project management skills such as time management.

Strong understanding of digital marketing design principles.

Preferred

Experience with CRM campaigns (preferred)

Experience with WordPress a plus

Mastery of additional Adobe Creative Cloud programs is a plus

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