Measurabl
About the job:
Dandelion Energy is seeking a driven, strategic
Field Marketer
to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest homebuilder partners.
This mid-level role blends
strategy + execution : relationship building, sales enablement, partner training, localized marketing strategy, and hands‑on event + collateral execution. You will work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are successfully marketed and sold to homebuyers.
You’ll bring curiosity, polish, and energy while operating as the connective tissue between our builders, their sales agents, and Dandelion’s Sales, Marketing, and Product teams. This role is full-time, with
extensive travel (50%+)
across the Eastern U.S.
with Maryland as the primary home base and initial area of focus .
️ Responsibilities: Builder Relationship Management & Sales Enablement
Build deep, trusted relationships with homebuilder sales teams.
Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.
Strategy & Collateral Development
Own the Eastern U.S. field marketing strategy for the new‑construction vertical.
Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations.
Influencer & Partner Education
Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
Host events, webinars, and info sessions tailored to these audiences.
Market Feedback & Intelligence
Serve as the “voice of the homebuyer,” gathering on‑the‑ground insights into motivations, hesitations, and purchase dynamics.
Provide actionable qualitative + quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.
Location & Travel:
This role is ideally based in
Maryland
and requires frequent travel (50%+) across the Northeast, with a
heavy initial presence in Maryland
and surrounding Mid‑Atlantic markets.
You will thrive in this role if you:
Love blending strategy with hands‑on execution.
Are energized by being customer‑facing and building relationships.
Are a strong presenter who can educate, persuade, and inspire builder sales teams + influencers.
Think like a marketer but collaborate like a sales partner.
Have high ownership, impeccable follow‑through, and bias for action.
Are passionate about sustainability and electrification in homebuilding.
✅ Must-haves:
Ability to be based in or near Maryland and travel extensively throughout the Northeast
3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
Experience building measurable marketing programs that drive sales outcomes.
Exceptional presentation + public speaking skills.
Proven relationship‑building ability with external partners (B2B2C a bonus).
Strong written and verbal communication skills.
Ability to travel extensively.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Bonus points for:
Experience in energy, home construction, real estate, or high‑value B2C tech.
Experience driving demand for a new or niche category.
Field marketing in a builder or developer ecosystem.
Passion for clean energy or sustainability.
#J-18808-Ljbffr
Field Marketer
to serve as our on-the-ground expert and brand ambassador in the Eastern U.S., focused on supporting our largest homebuilder partners.
This mid-level role blends
strategy + execution : relationship building, sales enablement, partner training, localized marketing strategy, and hands‑on event + collateral execution. You will work directly with builder sales teams to ensure homes equipped with Dandelion geothermal systems are successfully marketed and sold to homebuyers.
You’ll bring curiosity, polish, and energy while operating as the connective tissue between our builders, their sales agents, and Dandelion’s Sales, Marketing, and Product teams. This role is full-time, with
extensive travel (50%+)
across the Eastern U.S.
with Maryland as the primary home base and initial area of focus .
️ Responsibilities: Builder Relationship Management & Sales Enablement
Build deep, trusted relationships with homebuilder sales teams.
Develop localized strategies and collateral to educate homebuyers on geothermal benefits.
Deliver training and educational programs to ensure builder teams are confident advocates for Dandelion.
Strategy & Collateral Development
Own the Eastern U.S. field marketing strategy for the new‑construction vertical.
Create, localize, and manage execution of brochures, point‑of‑sale materials, signage, digital assets, and presentations.
Influencer & Partner Education
Build and run education programs for realtors, community managers, mortgage brokers, and other key influencers.
Host events, webinars, and info sessions tailored to these audiences.
Market Feedback & Intelligence
Serve as the “voice of the homebuyer,” gathering on‑the‑ground insights into motivations, hesitations, and purchase dynamics.
Provide actionable qualitative + quantitative feedback to Marketing, Sales, and Product to shape GTM strategy and messaging.
Location & Travel:
This role is ideally based in
Maryland
and requires frequent travel (50%+) across the Northeast, with a
heavy initial presence in Maryland
and surrounding Mid‑Atlantic markets.
You will thrive in this role if you:
Love blending strategy with hands‑on execution.
Are energized by being customer‑facing and building relationships.
Are a strong presenter who can educate, persuade, and inspire builder sales teams + influencers.
Think like a marketer but collaborate like a sales partner.
Have high ownership, impeccable follow‑through, and bias for action.
Are passionate about sustainability and electrification in homebuilding.
✅ Must-haves:
Ability to be based in or near Maryland and travel extensively throughout the Northeast
3–5 years of experience in field marketing, channel marketing, sales enablement, or builder marketing.
Experience building measurable marketing programs that drive sales outcomes.
Exceptional presentation + public speaking skills.
Proven relationship‑building ability with external partners (B2B2C a bonus).
Strong written and verbal communication skills.
Ability to travel extensively.
Bachelor’s degree in Marketing, Business, Communications, or related field.
Bonus points for:
Experience in energy, home construction, real estate, or high‑value B2C tech.
Experience driving demand for a new or niche category.
Field marketing in a builder or developer ecosystem.
Passion for clean energy or sustainability.
#J-18808-Ljbffr